How do I add a user to my company LinkedIn?

Overview

Adding users to your company’s LinkedIn page allows you to grant access to employees so they can manage and post content on behalf of your organization. LinkedIn offers two main options for adding users: Admins and Authors. Admins have full access to all settings and features, while Authors can only create and share content. Here’s an overview of how to add users in both roles:

Admins

To add Admins who have complete access to your company’s LinkedIn page, you need to go to the Admin tab under your Settings. Here you can enter the email address or LinkedIn profile URL for the user you want to make an Admin. Once added, they will be able to manage all your company page settings, insights, posts, jobs, ads, and more.

Authors

Adding Authors allows you to grant posting permissions without giving full admin access. Under Settings, navigate to Content Manager to add users as Authors. You’ll enter their email address or profile URL to connect their account. Authors can then create and share posts, but cannot access analytics or make changes to your page settings.

Step-by-Step Guide

Here is a detailed walkthrough of how to add both Admins and Authors to your LinkedIn company page:

Adding Admins

1. Login to your company’s LinkedIn page and navigate to the Admin tab under Settings.

2. Click on “Add admins” to open the Add Company Page Admins window.

3. Enter the LinkedIn profile URL or email address for the user you want to make an Admin.

4. Check the box next to “Notifications” if you want LinkedIn to send them a message when they are added.

5. Click “Add” to send an invite to the user to become a page Admin.

6. They will have to accept the invite on LinkedIn before gaining Admin access.

Adding Authors

1. Under your company page Settings, click on Content Manager.

2. Click the button for “Invite authors”.

3. Enter the profile URL or email address for the user you want to add as an Author.

4. Select the checkbox if you want them to get a notification.

5. Click “Add” to send invite.

6. Once accepted, the user will be able to create and share posts on your company page.

Who Should be Added

When deciding who to add as Admins and Authors, consider which users need access to manage your LinkedIn presence:

Good Admin Candidates

– Social media managers
– Marketing directors
– HR managers
– Executive leadership

Good Author Candidates

– Content creators
– Blog writers
– Marketing specialists
– Sales professionals
– Company spokespeople

Think about your company’s LinkedIn posting strategy when choosing Authors. Select users already creating content so they can easily share on LinkedIn.

Adding Former Employees

If an Admin or Author leaves your company, it’s important to promptly remove their access to avoid potential issues. Here’s how:

1. Go to your company page Settings.

2. Click “Remove” next to the former employee under Admins or Content Manager.

3. Confirm removal in popup window.

4. Their access will be revoked immediately.

Occasionally double check Admins and Authors to ensure only current employees have access. Remove anyone who has left to keep your page secure.

Limits on Admins and Authors

LinkedIn does limit how many admins and authors you can add:

– Up to 25 admins
– Up to 100 authors

While you likely don’t need anywhere near the maximum number, it’s useful know the caps. If you do need to add more than the limit, you will have to remove some existing admins or authors first.

Accepting Admin/Author Invites

When you are added as an Admin or Author to a company’s LinkedIn page, you will receive a notification with an invite to accept the role. Here is how users can accept access:

1. Click the notification dropdown in LinkedIn and select the page admin/author invite.

2. Review the details of the company page you’re being added to.

3. Click “Accept” to be granted access as an Admin or Author.

4. You can now manage or post to the company page per your role.

It’s important to promptly accept or decline page invites so companies can grant access accordingly. Let the page admin know if you feel you’ve been added in error.

Adding Partners/Agencies

In addition to internal employees, some companies may want to grant LinkedIn page access to external partners or agencies managing their social media. The process for adding partners is the same as adding Admins or Authors:

– Add partner as Admin to give full management access
– Add partner as Author to allow content posting

The main consideration with external partners is being clear on what they can/can’t do on your company page based on the level of access. Provide social media guidelines and monitor their activity.

Troubleshooting Issues

In some cases, you may encounter issues when trying to add Admins or Authors. Here are some common problems and fixes:

Access Not Granted

If access isn’t granted after a user accepts your invite, make sure:

– You entered the correct profile URL/email for their account
– They fully accepted the invite and didn’t just dismiss notification
– You have open slots – remove other users if at Admin/Author limit

Can’t Find User

If a user’s profile isn’t found, double check:

– The profile URL is complete and correct
– The email address matches their LinkedIn account
– Their privacy settings don’t restrict sharing their profile

Already an Admin

If you get a message they are already an Admin, this means:

– They are already an Admin on your page or another company’s
– You need to remove them as an Author before adding as Admin

Unexpected Removal

If an Admin or Author is unexpectedly removed from your page:

– They may have left the company and revoked access
– Your account could be compromised – reset password immediately

Best Practices

Follow these best practices when managing Admins and Authors on LinkedIn:

– Immediately remove former employees to avoid security issues
– Set company social media guidelines for posting
– Periodically review Admins/Authors and remove inactive users
– Don’t wait to accept invites so access is granted promptly
– Carefully consider which roles you assign to employees and partners
– Communicate with external partners on expectations for page management

Conclusions

Adding LinkedIn company page admins and authors gives you more resources to manage your organization’s presence. Take advantage of the ability to delegate posting privileges and page management to build a stronger employer brand and expand reach.

Focus on strategically choosing internal employees and partners who are already creating relevant content. Maintain open communication on social media guidelines. Implement best practices around regularly reviewing and revoking access to keep your company page secure.

With the right Admins and Authors in place, your LinkedIn company page can thrive with more frequent posting and responsiveness. But be selective – only extend posting abilities to those equipped to share content that engages your followers and builds your brand image.