How do I add a video to LinkedIn Post?

LinkedIn is one of the most popular professional social networking platforms, with over 850 million users worldwide. As a professional looking to establish your personal brand or promote your business, LinkedIn offers an excellent way to connect with your target audience.

One great feature of LinkedIn is the ability to create posts that include multimedia, such as images, infographics, PDFs, presentations and videos. Adding a video to your LinkedIn posts can be an effective strategy to boost engagement, showcase your skills or products, and convey information in a dynamic visual format.

Why Add Videos to Your LinkedIn Posts?

Here are some of the key benefits of using video in your LinkedIn content:

• Increased engagement: Posts with video generate more comments and reactions than text or image-based posts.
• Enhanced storytelling: Video allows you to demonstrate products, tell stories, and deliver information in a more compelling way.
• Higher visibility: Videos are more likely to appear in the feeds of your connections compared to other post formats.
• Improved branding: Video gives followers a better sense of who you are and helps humanize your brand.
• Accessibility: Information delivered via video can be easier to digest than text for visual learners.

Types of Videos to Share on LinkedIn

When adding videos to your LinkedIn posts, consider creating or curating videos such as:

• Product or service demonstrations: Show how your products or services work in action.
• Customer testimonials or reviews: Build trust by sharing positive customer videos.
• Behind-the-scenes footage: Give followers a look inside your business operations.
• Expert interviews: Interview thought leaders or specialists in your industry.
• Presentations or speeches: Share recordings of you presenting at conferences or events.
• Educational tutorials: Create “how-to” style videos with tips and tricks.
• Case studies: Show how you solved a client problem or project.

Step-by-Step Guide to Adding Videos on LinkedIn

Here is a simple step-by-step guide to adding a video to your LinkedIn posts:

1. Upload your video file. Upload the video file you want to share to a platform like YouTube, Vimeo or Loom.
2. Copy the video URL or embed code. Once uploaded, copy either the URL to the video or the embed code.
3. Create a new LinkedIn post. Click the “Start a post” button on LinkedIn to create a new post.
4. Paste the video link or embed code. In the text editor of your post, paste the video’s URL or embed code.
5. Preview your post. Review how the embedded video looks within your post.
6. Add a relevant caption. Write a compelling caption that gives context to the video.
7. Include hashtags and tags. Add relevant hashtags and tag connections to extend your reach.
8. Publish your post. Once you’re happy with it, publish your post to share it on LinkedIn.

Uploading Videos to LinkedIn (Native Video)

LinkedIn also allows you to natively upload video files up to 10GB in size directly to their platform. Here’s how:

1. In the post editor, click the “Video” icon.
2. Select the video file you wish to upload from your computer.
3. The video will upload and process on LinkedIn’s servers.
4. Once processed, preview and add the video to your post.
5. Native videos can be reused across multiple posts and gain more insights.

Best Practices for Video Posts

To maximize the impact of your video posts on LinkedIn, keep these best practices in mind:

• Keep videos short – under 5 minutes is ideal.
• Use eye-catching thumbnails and preview images.
• Include an interesting caption that compels viewers to watch.
• Post videos consistently to build an audience.
• Use analytics to identify popular videos to create more of.
• Encourage viewers to like, share and comment on your videos.
• Optimize videos for mobile viewing.
• Promote your videos across your other social channels.
• Track ROI by linking videos to landing pages or offers.

Video Post Ideas for Businesses

If you’re looking for ideas for video content that resonates with LinkedIn’s business audience, consider these concepts:

• Company culture videos showing office tours or day-in-the-life team footage.
• Thought leadership videos with your executives sharing insights.
• Customer success stories explaining how you solved issues.
• Product launch videos demonstrating new features.
• Case study videos profiling client projects.
• Video testimonials from satisfied customers.
• HR and recruitment videos highlighting your open positions.
• Virtual event recordings of panels, speeches, etc.
• Workshop or training videos with actionable tips.
• Industry trend videos commenting on current news.

Tools to Create and Edit Video Content

If you need help creating professional videos for LinkedIn on a budget, here are some useful video production tools:

Conclusion

Posting engaging videos on LinkedIn is a highly effective way to boost your reach, engage your followers, and share multimedia content. By following the tips outlined above, creating videos optimized for the LinkedIn audience, and leveraging the right tools, you can add rich video content to your LinkedIn marketing strategy.

Remember to track your video metrics to identify top performing content, continuously test new video styles and topics, and promote your videos across channels. With compelling video posts, you can showcase your brand personality, highlight thought leadership, and convert viewers into valuable customers.