As a business owner running LinkedIn ads, you may find it helpful to add other users as admins to your LinkedIn ads manager. Adding other admins allows you to collaborate with team members or agencies to manage your LinkedIn ad campaigns. This can help spread out the workload and allow others to make changes when you are unavailable.
In this article, we’ll provide a step-by-step guide to adding an admin to your LinkedIn ads manager. We’ll cover the requirements to become an admin, how to send an invite, what permissions admins have, and tips for managing multiple admins.
Requirements to Become a LinkedIn Ads Manager Admin
To become an admin on someone’s LinkedIn ads manager, you must meet the following requirements:
- Have a LinkedIn account in good standing
- Be connected to the main account owner on LinkedIn
- Have the account owner send you an invite to become an admin
So the first steps are to make sure you have an active LinkedIn profile and that you’re connected with the person who wants to add you as an admin.
You’ll also need to ensure your profile is fully completed, as LinkedIn may review this before granting admin access.
How to Send an Admin Invite in LinkedIn Ads Manager
Once those requirements are met, the account owner can send an invite by following these steps:
- Log in to LinkedIn ads manager at https://www.linkedin.com/campaignmanager/accounts
- Click on the gear icon in the top right corner
- Select “Manage users” from the dropdown menu
- Click the blue “+ Add user” button
- Enter the full name and LinkedIn email address of the user you want to add as an admin
- Check the box next to “Administrator access”
- Click “Send invite”
Once you send the invite, the other user will receive an email from LinkedIn asking them to confirm and accept admin access.
LinkedIn Ads Manager Admin Permissions
When someone accepts an admin invite, they gain full access to your LinkedIn ads manager, including:
- Creating, editing, pausing, and deleting ad campaigns
- Managing campaign budgets
- Changing targeting options
- Viewing campaign analytics and reports
- Adding billing information and payment methods
- Inviting new users and admins
Essentially, admins have the same level of access and control as the main account owner. So you’ll want to only add people you trust to manage your LinkedIn ads without oversight.
Tips for Managing Multiple Admins
When adding multiple admins, keep these tips in mind:
- Clarify responsibilities – Make sure each admin knows what campaigns or tasks they are responsible for handling.
- Split up campaign types – You may want to have one admin focus on content promotion, another on lead gen forms, etc.
- Agree on processes – Set expectations for getting approval before making big changes, adding new admins, altering budgets, etc.
- Review changes regularly – Occasionally audit campaign metrics and settings to catch any issues early.
- Leverage permissions – If needed, you can restrict some admins to be “Standard users” with limited permissions.
- Communicate frequently – Set up regular sync-ups to discuss performance and alignment.
With a clear plan and open communication, multiple admins can effectively collaborate to get the best results from your LinkedIn ad campaigns.
Removing Admin Access
If at any time you need to remove someone’s LinkedIn ads manager admin access, you can do so by:
- Going to “Manage Users” in your LinkedIn ads manager
- Clicking the three dots next to their name
- Selecting “Remove user”
This will instantly revoke their access to make changes to your campaigns and settings.
Conclusion
Adding an admin to your LinkedIn ads manager account can help you manage campaigns more efficiently and collaboratively. But be sure to only invite users you trust fully to have that level of access and control.
With the right admins in place and clear communication, your LinkedIn ads performance can successfully scale and contribute to your business goals. Just follow the steps to send invites, review admin permissions, and leverage tips for managing multiple users.
| Requirement | Details |
|---|---|
| Have a LinkedIn account in good standing | Must have a complete LinkedIn profile and be an active user |
| Be connected to the account owner | You must be a 1st-degree connection to receive admin invite |
| Get an invite from the owner | Owner sends invite via LinkedIn ads manager settings |
| Accept the invite | You’ll get email to confirm you want admin access |
| Admin Permission | Description |
|---|---|
| Manage campaigns | Create, edit, pause, delete LinkedIn ad campaigns |
| Control budgets | Increase or decrease campaign budgets |
| Change targeting | Edit target audience and placement settings |
| View analytics | See campaign performance metrics and reports |
| Manage billing | Add/change payment info and methods |
| Invite new users | Add standard and admin users |
Tip 1: Clarify Responsibilities
– Assign clear goals and campaigns to each admin
Tip 2: Split Up Campaign Types
– Have one admin oversee lead gen, another branding campaigns
Tip 3: Agree on Processes
– Get approval before big changes, adding billing, etc.
Tip 4: Review Changes Regularly
– Audit metrics, settings frequently to catch issues
Tip 5: Leverage Permissions
– Can restrict some to “Standard access” if needed
Tip 6: Communicate Frequently
– Regular check-ins on performance and alignment
