Adding an embed code to LinkedIn allows you to embed external content like videos, images, PDFs, presentations and more directly into your LinkedIn posts. This can help make your posts more dynamic and engaging for your connections.
Why Add an Embed Code to LinkedIn?
Here are some of the key reasons you may want to add an embed code to your LinkedIn posts:
Share Multimedia Content
Embedding a video, image slideshow, or audio clip can help bring your posts to life. Rather than simply describing the content, you can let your connections experience it directly in your post.
Demonstrate Your Skills
Embedding a presentation deck, design portfolio, or other content showcases your abilities in a tangible way.
Support Your Arguments
Embedding data visualizations, research reports, whitepapers or other external sources lends credibility to the points you’re making.
Increase Engagement
Posts with embedded dynamic content tend to grab more attention and generate higher engagement in the form of reactions, comments and shares.
What Types of Content Can You Embed?
Many different external sources can be embedded into LinkedIn posts. Some of the most common include:
| Content Type | Example Sources |
|---|---|
| Videos | YouTube, Vimeo, Loom |
| Presentations | SlideShare, Google Slides |
| Infographics | Piktochart, Venngage |
| Images | Flickr, Imgur |
| Audio | SoundCloud, Spotify |
| PDFs | SlideShare, Scribd |
As long as the platform provides embed codes, the content can typically be embedded in LinkedIn.
Step-by-Step Guide
Embedding content on LinkedIn by copying and pasting the embed code requires just a few simple steps:
Step 1: Gather the Embed Code
First, you need to locate the unique embed code for the external content you want to share. Here’s how for a few common sources:
YouTube Videos
1. Navigate to the YouTube video you want to embed.
2. Click the Share button below the video.
3. Select the Embed option.
4. Highlight and copy the full embed code.
SlideShare Presentations
1. Open the SlideShare presentation you want to embed.
2. Click the Embed icon in the lower right.
3. Select the Embed code option and copy the full code.
Other Sources
Consult the specific platform’s instructions for locating the embed code. It’s usually under a Share, Embed or Integrate option.
Step 2: Paste the Embed Code
Next, paste the full embed code into your LinkedIn post update box. Make sure you maintain the proper HTML structure:
“`html
The rest of your LinkedIn post content…
“`
Step 3: Preview and Post
Before posting, preview your update to make sure the embedded content appears correctly. Then post as usual.
The external content should display as an integrated part of your LinkedIn post.
Embed Code Best Practices
To ensure your embedded content on LinkedIn appears properly and effectively, keep these best practices in mind:
- Preview first – Always preview before posting publicly to catch any issues.
- Be selective – Don’t overwhelm your post with too many embeds. Choose one or two high-quality, relevant examples.
- Mobile optimize – Opt for content designed responsively for smaller mobile screens when possible.
- Comply with rules – Ensure your content doesn’t violate any copyrights, trademarks or LinkedIn rules.
- Provide context – Surround embeds with explanatory text to inform connections and tie back to your main points.
- Call to action – Include a specific CTA to drive desired actions from your audience.
Troubleshooting Tips
If your embedded content on LinkedIn isn’t appearing or displaying correctly, here are some troubleshooting tips:
- Check the embed code – Confirm you copied the full, complete embed code, including opening and closing tags.
- Try re-pasting code – Repaste the embed code into the post box in case it didn’t fully copy over the first time.
- Clear formatting – Remove any extra spaces, enters or formatting in the code.
- Confirm content access – Ensure the content source is publicly accessible and hasn’t been removed or set to private.
- Adjust embed settings – Try tweaking the size or other options in the embed code to improve fit.
- Contact platform support – Reach out to the content platform’s help center if the issue persists.
Conclusion
Adding embed codes is an excellent way to make your LinkedIn posts more engaging and give your professional connections a fuller picture of your skills and expertise. With the right preparation and optimization, embedded multimedia or documents can significantly boost views, shares and feedback. Just follow the simple embedding steps, stick to best practices and troubleshoot any display issues that come up. With embed codes, you have a robust tool to make your LinkedIn activity stand out in the feed.
