How do I add LinkedIn ad to Business Manager?

LinkedIn ads can be a great way to reach your target audience and generate leads for your business. To run LinkedIn ads, you’ll need to use LinkedIn’s advertising platform called Campaign Manager. Here’s a step-by-step guide on how to add LinkedIn ads to Campaign Manager through Facebook’s Business Manager platform.

Overview

Facebook’s Business Manager allows you to manage your ads across Facebook, Instagram, Messenger, and Audience Network. It also allows you to manage your LinkedIn ad accounts directly within Business Manager.

Here are the key things you need to do:

1. Connect your LinkedIn ad account to Business Manager
2. Create a new ad account in Business Manager (if you don’t already have one)
3. Create ad campaigns and ads in Business Manager
4. Monitor and optimize your LinkedIn ads in Business Manager

Let’s go through each of these steps in more detail.

Step 1: Connect LinkedIn Ad Account to Business Manager

First, you need to connect your existing LinkedIn Campaign Manager account to Business Manager. Here’s how:

1. Log into Business Manager and go to the Business Settings page.
2. Under LinkedIn Accounts, click Add Account.
3. Enter your LinkedIn Campaign Manager login email and password and click Continue.
4. Review the Terms of Service and click Accept Terms.

Your LinkedIn ad account will now be connected to Business Manager. All your existing campaigns, ads, and analytics from LinkedIn will be synced over.

Step 2: Create New Ad Account in Business Manager (Optional)

If you haven’t used LinkedIn ads before, you’ll need to create a new LinkedIn ad account directly within Business Manager:

1. In Business Manager, go to the Business Settings page.
2. Under Ad Accounts, click Add Account.
3. Select LinkedIn from the dropdown menu.
4. Enter your LinkedIn login email and password. Read and agree to the Terms of Service.
5. Choose a name for your new ad account.

This will create a new LinkedIn ad account connected to Business Manager.

Step 3: Create Ad Campaigns and Ads

Now you can start creating LinkedIn ad campaigns and ads within Business Manager:

1. Go to the Ads Manager section of Business Manager.
2. Click the blue “+ Create” button.
3. Select your LinkedIn ad account.
4. Choose your campaign objective (clicks to your website, video views, lead generation, etc).
5. Give your campaign a name and set the budget and schedule.
6. Create your ad by choosing the format (single image, video, carousel, etc). Upload assets and enter your ad text.
7. Provide the page you want to drive traffic to and your target audience.
8. Click “Confirm” to launch your campaign and ads.

You can create multiple campaigns with different objectives and audiences. The process is the same as creating Facebook and Instagram ads.

Step 4: Monitor and Optimize Your LinkedIn Ads

Once your LinkedIn ads are running, you can monitor performance and optimize directly within Business Manager:

• View reporting data on impressions, clicks, leads, costs, etc.
• Create Custom Audiences from people who engage with your ads.
• Set up Automatic Rules to adjust bid and budget based on performance.
• A/B test different ad images and text.
• Update targeting to improve relevance.

Optimizing your LinkedIn ads through Business Manager is the same process as other platforms. Focus on ads and audiences driving results and scale your budget accordingly.

Benefits of Using Business Manager

Here are some key benefits of managing LinkedIn ads through Facebook’s Business Manager:

• Centralized Dashboard – See all your ad performance data in one place.
• Cross-Account Reporting – Get consolidated reports across multiple accounts and platforms.
• Unified Workflow – Create, manage and optimize all your ads using the same tool.
• Account Structure – Organize ad accounts, campaigns, assets in a structured way.
• Collaboration – Add users and control permissions across your entire business.
• Automation – Use rules and workflows to automate optimization.

Using Business Manager can simplify your ad management process and provide visibility across all your paid marketing efforts.

Tips for Success

Here are some tips to help you get the most out of running LinkedIn ads through Business Manager:

• Take advantage of LinkedIn’s detailed targeting options around job title, company, interests, and more.
• Test different objectives beyond just website clicks – try lead generation or video views.
• Design ads specifically for the LinkedIn audience and feed.
• Install the LinkedIn Insight Tag on your website to track conversions.
• Tailor your text, image, and call-to-action for the B2B audience.
• Report on relevant metrics like job seniority, company size, and industry.
• Create specific audiences for your ads – target by industry, job title, skills, etc.

Frequently Asked Questions

Here are answers to some common questions about adding LinkedIn ads to Business Manager:

How do I move existing campaigns into Business Manager?

When you first connect your LinkedIn ad account, all existing campaigns, ads, and analytics data will automatically sync over into Business Manager. You don’t have to move anything manually.

Can I manage multiple LinkedIn accounts in Business Manager?

Yes, you can connect multiple LinkedIn Campaign Manager accounts to Business Manager and manage them all from the same interface.

Is there an added fee to use Business Manager?

No, Business Manager is free to use. You’ll pay only for your actual LinkedIn ad spend.

Can I still optimize through Campaign Manager directly?

Yes, optimizations made in Campaign Manager will be reflected in Business Manager since they are connected. But Business Manager provides an easier consolidated interface.

Are there any downsides to using Business Manager?

The only potential downside is that Business Manager has slightly less ad creation and targeting options than Campaign Manager. However, you can still get access all the key LinkedIn targeting and optimization features.

Conclusion

Adding LinkedIn ads to Facebook Business Manager makes it much easier to manage and optimize your B2B marketing campaigns. By connecting your LinkedIn ad account, you can create, monitor, and optimize LinkedIn ads alongside all your other ad channels using Business Manager’s centralized dashboard and workflows.

Be sure to take advantage of LinkedIn’s unique targeting capabilities around job titles, skills, and company information. With some strategic testing and optimization, LinkedIn ads can become a valuable part of your overall marketing strategy.