Adding your limited liability company (LLC) to your LinkedIn profile can be a great way to boost your professional brand and get your business noticed. LinkedIn is the world’s largest professional networking platform with over 740 million members. Having an LLC profile allows you to connect with potential clients, partners, and investors. It also helps establish credibility for your company. Here’s how to add your LLC to your LinkedIn profile in just a few simple steps.
Should You Add Your LLC to LinkedIn?
Before jumping into the how-to, let’s first go over some of the key benefits of having an LLC profile on LinkedIn:
- Increased visibility – An LLC profile allows your business to have its own presence, separate from your personal account. This gives your brand more visibility in search results and double the chance of being found.
- Credibility – A complete LLC profile looks more professional and legitimate than just mentioning your business in your personal bio. It helps build trust and credibility.
- Recruiting – You can promote your LLC as an employer to attract talented candidates to work for your company.
- Partnerships – An LLC profile makes it easier for potential partners and investors to learn about and connect with your business.
- Showcase products/services – You can use your LLC profile to highlight your company’s offerings with images, videos, and detailed descriptions.
The only potential downside is that it takes time to create and maintain an LLC profile. However, the benefits usually far outweigh the effort involved. Overall, having a LinkedIn presence for your LLC is a valuable investment.
Step 1 – Create an LLC Profile
To add your LLC to LinkedIn, you first need to create a Company Profile. Here’s how to do it:
- Go to LinkedIn.com and login to your personal account.
- Click on “Work” at the top and select “Create a Company Page”.
- Search for your company name. If your LLC already exists, you simply need to claim it.
- If your LLC is not found, click “Add New Company” to create a new Company Profile from scratch.
- Enter your company details – name, website, industry, company size, etc.
- Agree to LinkedIn’s terms of service and click “Create Page”.
That’s it! Your LLC now has its own LinkedIn presence. Next, it’s time to build out your Company Profile.
Step 2 – Optimize Your LLC Profile
A barebones Company Profile won’t do your LLC any good. You need to flesh out the profile to showcase your business. Here are some tips:
- Profile photo – Add your logo or a professional headshot of yourself as the profile image.
- Cover image – Upload a header image that represents your company’s branding and offerings.
- Description – Use your company’s bio or About Us page content to provide a robust description.
- Website – Link your LLC’s website so visitors can easily navigate to it.
- Industry details – Select the proper industry, sub-categories, size range, etc.
- Contact info – Add phone, email, address so prospects can get in touch.
Crafting a 100% complete profile signals to visitors that your LLC is credible and established. The more details the better!
Step 3 – Share Multimedia Content
One of LinkedIn’s greatest strengths is the ability to share content in many formats. Take advantage of this to exhibit your LLC’s work:
- Images – Post pictures of your products, office, team, equipment, etc.
- Videos – Embed promotional videos, demos of your services, commercials, etc.
- Presentations – Share slide decks about your solutions, pitch materials, etc.
- Articles – Publish blog posts and articles to establish thought leadership.
Show don’t just tell what your LLC has to offer. Media content makes things tangible for visitors.
Step 4 – Follow and Connect with Others
To get the most out of LinkedIn, you need to mingle in the community. Here are some ways to extend your network:
- Follow – Follow thought leaders, prospective partners, clients, and competitors in your space.
- Share and comment – Engage with other companies’ posts to raise awareness.
- Recommend partners – Endorse partners your LLC has worked with.
- Showcase employees – Add individual profiles for your team members.
Being active on LinkedIn establishes relationships and gets your LLC noticed. The more you mingle, the more opportunities will arise.
Step 5 – Promote Your LLC Profile
Once your Company Profile is ready, it’s time to spread the word. Promote your shiny new LinkedIn presence by:
- Company website – Add a LinkedIn icon and link on your site’s footer navigation.
- Email signature – Include your LLC’s LinkedIn URL in your email signature.
- Business cards – Print your Company Profile URL on all your business cards.
- Social media – Cross-promote your LLC’s LinkedIn Page on your other social channels.
This helps direct people to your Company Profile organically. The easier it is to find, the more visitors you’ll get.
Step 6 – Measure Performance
It’s important to see how your LinkedIn strategy is paying off. You can gauge performance by:
- Profile views
- Follower growth
- Engagement on posts
- Inbound messages and leads
- Referral traffic to your website
Study these metrics regularly to see what’s resonating. Double down on what works and adjust what doesn’t. This will ensure your time on LinkedIn is well spent.
Conclusion
Having a LinkedIn presence is vital for modern B2B companies. The platform offers unparalleled opportunities to connect with partners, investors, and clients. By spending time optimizing your LLC’s Company Profile, sharing multimedia content, networking within the community, and measuring your performance – you can showcase your business to new heights.
Just remember – a LinkedIn Company Profile is not a “set it and forget it” endeavor. You need to invest time and effort to see tangible results. Treat it as another key marketing channel that requires ongoing management. Done right, it can take your LLC’s credibility and visibility to the next level.
Now that you know how to add your LLC to LinkedIn, it’s time to put these steps into action! Start building your Company Profile today.
Frequently Asked Questions
Do I need a personal LinkedIn account to create an LLC profile?
Yes, you need to have an existing individual LinkedIn account before you can create a Company Profile for your LLC. You use your personal account to set up and manage your LLC’s presence on LinkedIn.
Can multiple people manage one LLC profile?
Yes, you can have multiple administrators and editors managing a single Company Profile. This allows you to share the responsibilities of keeping your LLC’s LinkedIn presence active and engaging.
The page admin can assign these roles to other employees. Admins have full control, while editors can only make limited updates.
Should I create a Showcase Page or Company Profile for my LLC?
A Company Profile is better in most cases because it allows you to publish content, have followers, etc. Showcase Pages are designed for subsidiary brands or products rather than main business entities.
Some instances where you may want a Showcase Page instead are for a particular division, product line, or brand under the main LLC.
Can I convert an existing Showcase Page to a Company Profile?
Unfortunately no. You cannot convert a Showcase Page into a Company Profile after the fact. You need to create a new Company Profile from scratch and then can delete the old Showcase Page if desired.
How do I request access to an existing but unclaimed LLC profile?
If another LinkedIn member has already created a profile for your LLC, you can request to become an administrator. Simply go to the Company Profile and click “Report/Change This” to submit a request to LinkedIn.
You’ll need to provide proof that you officially represent that business. Once approved, you’ll gain admin access allowing you to manage the profile.
Can I merge two LinkedIn Company Pages into one?
No, LinkedIn does not allow Company Profiles to be merged. If you have separate pages for affiliated LLCs, your best bet is to choose one primary profile and direct visitors to that one main presence.
You can list the other entities as divisions/brands within the Company Profile to consolidate them under one roof.
How often should I post on my LLC’s Company Profile?
For most small businesses, 2-3 times per week is ideal. This allows you to maintain visibility without overwhelming followers. Mix up your content between articles, multimedia, quick updates, industry news, etc.
Check your Page analytics to see what post frequency and types of content resonate best with your followers. Ultimately, quality trumps quantity when posting.
Can I advertise on LinkedIn to promote my LLC’s profile?
Yes, LinkedIn now allows Company Pages to sponsor content to reach more users on the platform.
Various ad formats are available including Sponsored Content, Text Ads, and Message Ads. You can target by location, job role, industry, and other B2B demographics.
This can help gain more awareness and followers for an LLC profile starting from scratch. Use cautiously as LinkedIn ads can get expensive at scale.