How do I add someone to my LinkedIn business manager?

Quick Answer

To add someone to your LinkedIn business manager, you need to go to the Admin section of your LinkedIn account. From there, click on “People” and then “Add people”. You can then enter the email address or LinkedIn profile URL of the person you want to add. They will receive an email inviting them to join your business manager. Once they accept, they will have access to your business manager tools and insights.

Steps to Add Someone to Your LinkedIn Business Manager

Here are the detailed steps to add someone to your LinkedIn business manager:

1. Login to your LinkedIn account and go to your profile page. Click on “More” at the top and select “Business settings” from the dropdown menu.
2. This will open the “Access your business settings” page. Under the “Manage” section, click on “Business manager.”
3. You will be redirected to the Business Manager homepage. Click on “Admin” at the top.
4. In the left sidebar, click on “People.” This will open the “People” page where you can manage your business manager users.
5. Click on the “+ Add people” button at the top right. This will open the “Send invitations” modal.
6. Enter the email address or LinkedIn profile URL of the person you want to add. You can add multiple people at once here.
7. By default, the “Admin” role will be selected. If you want to add them as an “Analyst” instead, click on the role dropdown and select “Analyst.”
8. Add an optional personal note in the text box.
9. Click “Send” to send the invitation to the user(s) to join your business manager.
10. They will receive an email asking them to accept the invitation to join your business manager.
11. Once they accept the invite, their status will change to “Active” on your business manager “People” page.
12. As an admin, you can edit their access, roles, and remove people at any time.

The steps are straightforward and simple to add new users to your LinkedIn business manager. Just ensure you have business manager admin access, and provide the correct email address or profile URL to send the invite.

Who Can You Add to Your LinkedIn Business Manager?

Here are the types of LinkedIn users you can add to your business manager:

• Employees at your company who have a LinkedIn account.
• Your social media agency or marketing consultants.
• Freelancers who handle your LinkedIn marketing.
• Business partners who need access to insights.
• Team members across departments like Sales, HR, etc.

Essentially, you can add any LinkedIn user to your business manager provided you have their accurate email address or profile URL. They don’t need to be connected to you directly on LinkedIn.

The key is choosing users who truly need access to your company’s LinkedIn presence and data to perform their roles. Don’t add people randomly or it defeats the purpose of the business manager.

LinkedIn Business Manager User Roles

When adding users, you can assign them the following roles:

Admin – Has full access and can edit, add, remove users, pages, ad accounts, etc. There can be multiple Admins.

Analyst – Can view insights and analytics for content and campaigns. But cannot make changes. Perfect for data analysts.

Based on the user’s role in your company, assign them the appropriate business manager role. For most employees, the Analyst role should suffice. Keep Admin access only for senior marketing managers.

Benefits of Adding Users to Your Business Manager

Here are some benefits of adding more users to your LinkedIn business manager account:

• Divide up the workload of handling your LinkedIn presence across multiple employees.
• Let the concerned teams like Sales, Recruiters view key LinkedIn metrics.
• Provide your social media agency with the insights they need to manage campaigns.
• Collaborate better across teams for your LinkedIn strategy.
• Ensure continuity and prevent disruption if an employee with access leaves.

In summary, having more users who need access to your company’s LinkedIn account makes managing it easier. The business manager provides centralized control to divide up responsibilities.

Limits to the Number of Users You Can Add

LinkedIn currently doesn’t impose any limits on the number of users you can add to your business manager. The only limit is based on the type of LinkedIn account you have:

• Free Account – You cannot add users to your business manager.
• Premium Account – You can add up to 50 users.
• Sales Navigator Account – You can add up to 200 users.

So with Sales Navigator, you can grant business manager access to your entire marketing department if needed. For smaller teams, the Premium account should suffice.

Can I Remove Users?

As the Admin, you can remove users anytime from your LinkedIn business manager by following these steps:

1. Go to the “People” section in business manager.
2. Click on the “More” icon next to the user’s name.
3. Select “Remove user” from the dropdown menu.
4. Confirm removing the user in the pop-up.

This will instantly revoke their access to your business manager. It’s a good idea to remove users who no longer need regular access or have left your company.

Conclusion

Adding more users to your LinkedIn business manager provides more hands on deck to manage your company’s presence. Divide up administrative tasks, provide insights to concerned teams, and streamline workflows around your LinkedIn strategy. Just be sure to assign the right level of access based on each user’s role and needs. With the proper controls, you can get more value out of LinkedIn by collaborating across teams.

Key Takeaways

• Add users via the “People” section in LinkedIn business manager.
• Send invites using email address or LinkedIn profile URL.
• Assign Admin or Analyst roles based on needs.
• Adding more users makes managing LinkedIn easier.