Announcing a new job on LinkedIn is a great way to share your career news with your network and leverage the platform to grow your personal brand. Here’s a step-by-step guide on how to make a job change announcement on LinkedIn to maximize your reach and engagement.
Update your LinkedIn profile
The first step is to update your LinkedIn profile with your new job title, company, location, employment dates, and description. This ensures your profile accurately reflects your latest career move. Go to the “Experience” section of your profile and click “Add new position.” Fill in all the key details about your new role and company.
Craft your announcement post
Once your profile is updated, it’s time to create the LinkedIn post to broadcast your news. You want the post to communicate the key details as well as your excitement about the new opportunity. Here are some tips for writing an engaging new job announcement post:
- Mention your new job title, company name, start date, and key responsibilities.
- Express your enthusiasm about the new role and company.
- Explain why you were drawn to this opportunity and how it fits into your broader career goals and interests.
- Thank colleagues from your previous job who supported you.
- Share any details about how this new role is expanding your skills and expertise.
Keep the tone positive, grateful, and authentic. You can write in first-person voice to make it more personal. The post should be short enough to maintain attention but detailed enough to satisfy curiosity.
Add visuals
Including relevant photos and graphics make your post more eye-catching. Consider adding:
- Your new company logo or office.
- A headshot of yourself.
- Images related to your work such as products, services, or team events.
- Visuals showing your excitement like celebration emojis.
Images help convey the story of your career transition. Just be sure to have rights to any photos you include.
Link to your updated LinkedIn profile
Within your announcement post, include a link directing people to your updated LinkedIn profile. This makes it easy for connections to learn more about your new role and responsibilities. Simply copy and paste the URL of your profile into the text of the post.
Personalize when sharing with your network
After crafting your base announcement post, consider personalizing it slightly when sharing with specific individuals in your network. You can adjust the greeting or opening sentence to directly address them by name. Adding this personal touch helps strengthen your relationships.
Share on feed and via messaging
Post your announcement natively on your LinkedIn feed to reach all your connections at once. You can then amplify the reach by directly messaging close professional contacts, friends, and family through LinkedIn messaging.
The combination gives you broad visibility as well as more intimate sharing with your inner circle. When messaging contacts individually, briefly explain why you wanted to personally share the news with them.
Engage with comments and reactions
Be sure to monitor notifications and regularly check back on your post. Reply promptly to all comments offering congratulations or asking questions. Also take the time to thoughtfully respond if previous coworkers or colleagues left comments.
Thank everyone for their support and reassure them you’ll stay in touch. This level of engagement helps strengthen relationships even as you move on.
Update as needed
Your announcement post will be pinned to the top of your LinkedIn feed temporarily. But you can also update it with edits as needed later to keep it current. Consider returning to add updates like photos from team events, milestones achieved, or news of promotions.
Updating the post periodically ensures it continues reflecting your latest position. You can also link to the updated post when announcing future job changes.
Showcase achievements
As you find success and hit milestones in your new role, highlight these wins in new posts. For example, you can share when you ship a major product, close a big deal, or receive recognition like employee of the month.
This shows you are excelling in the role and building your capabilities. Over time, these kinds of posts collectively tell the story of your career growth.
Spotlight company culture
Humanize your new workplace by sharing fun glimpses into company culture through posts. For instance, you can post photos from a recent team building event, a holiday party, or company retreat. Or share what makes the work environment unique.
This gives deeper insights into your new job beyond the job description. It shows connections what it’s like to work at your new employer.
Say thank you
Round out your announcement by posting a follow-up message or video thanking all those who congratulated you and shared kind words. Express your gratitude for the support from your network.
This provides closure to your job change announcement and shows you appreciate the goodwill from your connections.
Leverage your employer’s page
Many companies have active LinkedIn Company Pages showcasing their organization. Once settled into your new role, consider volunteering to post content and engage with followers on your company’s page.
This positions you as an authoritative representative of the employer brand. Just be sure to secure any necessary permissions from your company first.
Update past work experience
After announcing your job change, revisit your LinkedIn profile to make updates to your past experience. Expand on your achievements and responsibilities at previous companies. Having comprehensive descriptions for each role builds credibility.
This is also a chance to add new endorsements, recommendations, projects, volunteer work, certifications, and other details you may have left out earlier.
Join industry groups
Explore LinkedIn Groups related to your new company’s field and join a few relevant ones to expand your reach. This puts your announcement and profile in front of a wider audience of professionals in your industry.
Participating in group discussions also displays your subject matter expertise. Just ensure any group activities align with your employer’s social media policies.
Connect to new colleagues
As you meet new coworkers, connect with them on LinkedIn. This strengthens internal working relationships. Feature some of your new colleagues in future posts to put faces to your company culture.
Connecting also gives you the opportunity to politely recommend or endorse them for skills as you get to know their work. Foster new work friendships online.
Keep building your network
A job transition is a prime opportunity to grow your LinkedIn network both inside and outside your company. Search for new connections with alumni from your university, past coworkers, and professionals in your field.
Broadening your reach ensures more people see your major career news and future updates. Aim to steadily add quality connections.
Announcing a new job sets the stage for ongoing sharing and engagement with your LinkedIn network. Following these best practices helps maximize the impact of your announcement post. Just remember to keep the focus on your excitement, career growth, and bonding with connections.