Sharing content between social media platforms like Facebook and LinkedIn can be a great way to increase your reach and save time. However, manually posting the same content to multiple networks quickly becomes tedious. Fortunately, there are now tools available that allow you to automatically post from Facebook to LinkedIn with just a few clicks.
Why Automatically Post from Facebook to LinkedIn
Here are some of the key benefits of automatically sharing Facebook posts on LinkedIn:
- Saves time – Scheduling auto-posts eliminates the need to manually share content on each platform.
- Increases reach – Expanding distribution to multiple networks helps get your content in front of a wider audience.
- Drives traffic – Cross-posting can help direct visitors from one platform to your profiles on other sites.
- Improves consistency – Auto-posting ensures your content goes out at the optimal times for each platform.
While Facebook excels at reaching friends and family, LinkedIn provides access to professional contacts and industry influencers. Combining the two extends your social media presence without much extra effort.
How Auto Posting Between Facebook and LinkedIn Works
Automatically sharing Facebook posts to LinkedIn involves two core components:
- A social media management platform that supports auto-posting.
- Connecting your Facebook and LinkedIn accounts to the platform.
Popular tools like Buffer, Hootsuite, and Sprout Social all allow you to link multiple social accounts and schedule posts to go out automatically.
The platform will then monitor your connected Facebook account and automatically share any new posts on your designated LinkedIn profile(s) based on the settings you configure.
Most tools allow you to set up specific parameters like:
- Which Facebook pages or profiles should be auto-posted to LinkedIn
- Which LinkedIn pages or profiles the posts will go to
- The frequency and timing of the auto-posts
- Filters to limit sharing certain post types or keywords
This gives you granular control over exactly when and where your Facebook content gets cross-posted.
Step-by-Step Guide to Setting Up Auto-Posting
Here is an overview of the basic steps involved in setting up auto-posting from Facebook to LinkedIn using a social media management platform:
- Select an auto-posting tool – Choose a platform that supports automatic posting between Facebook and LinkedIn. Buffer, Hootsuite, and Sprout Social are all popular options.
- Connect Facebook account – Follow the instructions to securely link your Facebook page or profile to the platform.
- Connect LinkedIn account – Similarly, connect the LinkedIn account(s) you want to auto-post to.
- Configure auto-post settings – Select the specific Facebook sources and LinkedIn destinations to share between, plus any filters or scheduling preferences.
- Test and adjust – Try it out with a sample post and tweak the settings as needed to get your auto-posting setup working smoothly.
- Schedule posts – Once everything looks good, start scheduling your Facebook posts as usual and they’ll automatically be shared to LinkedIn based on your configured settings.
The process varies slightly across different social media management platforms, but these are the core steps to follow when setting up auto-posting between the two networks.
Best Practices for Auto-Posting Between Facebook and LinkedIn
When leveraging auto-posting between social platforms, keep these best practices in mind:
- Tailor content for each audience – Avoid simply duplicating the exact same post. Tweak messaging to resonate with LinkedIn connections versus Facebook friends.
- Manually edit posts when needed – For important posts you may want to manually customize before sending to LinkedIn rather than just auto-posting.
- Check for errors – Periodically review auto-posted content to confirm everything looks good and settings are working correctly.
- Add a signature – Consider appending your name or a note like “via [Tool Name]” so connections know it’s cross-posted.
- LimitPromotional content – Avoid blasting too much overt self-promotion or sales-y content from Facebook to LinkedIn.
- Watch for overposting – Thoroughly read LinkedIn’s guidelines on frequency to avoid being flagged as spam.
- Provide value – Mix in plenty of informative or entertaining updates alongside promotional posts.
The right balance of valuable, relevant content shared at the optimal cadence will maximize the benefits of auto-posting between the platforms.
Pros and Cons of Automated Posting from Facebook to LinkedIn
Automatically sharing Facebook posts on LinkedIn has both advantages and potential drawbacks to consider:
| Pros | Cons |
|---|---|
|
|
In most cases, the time savings and reach benefits outweigh the potential risks as long as you follow best practices. Test it out yourself and monitor closely at first to see if auto-posting works for your business.
Top Social Media Management Tools for Auto-Posting
These are some of the top platforms to consider for automated Facebook to LinkedIn posting:
| Tool | Pros | Cons |
|---|---|---|
| Buffer |
|
|
| Hootsuite |
|
|
| Sprout Social |
|
|
The best solution depends on your specific needs and budget. It’s worth trying out multiple auto-posting tools to determine the right fit.
Frequently Asked Questions
Here are answers to some common questions about automatically sharing Facebook posts on LinkedIn:
Does auto-posting from Facebook to LinkedIn actually work?
Yes, auto-posting between Facebook and LinkedIn is an effective tactic used by many social media managers and marketers. The top cross-posting platforms provide reliable technology to share content between the networks automatically based on the configured settings.
What percentage of my posts should I share from Facebook to LinkedIn?
As a general rule, auto-post no more than 50% of the content from your Facebook Page to LinkedIn to avoid oversaturation. Monitor engagement metrics and tweak the percentage as needed to maximize reach while keeping followers happy.
How often should I auto-post from Facebook to LinkedIn?
Posting 1-2 times per day is usually ideal for balancing visibility with not appearing spammy. Check LinkedIn’s guidelines and auto-post at the maximum frequency allowed for your account level. Monitor feedback and reduce the cadence if you see declining engagement.
Is auto-posting to LinkedIn free?
Free social media management tools like Buffer allow a certain amount of auto-posting at no cost. However, to unlock unlimited cross-posting and access more advanced features, you’ll need a paid subscription starting around $5-10/month.
Can I auto-post original content from LinkedIn back to Facebook?
Yes, most social media management platforms allow auto-posting in both directions. So you can easily repurpose your original LinkedIn content back onto your Facebook profile or page.
Conclusion
Automatically sharing Facebook posts on LinkedIn is an effective way to extend your reach, drive traffic, and save time. Following best practices and using one of the top social media management tools allows you to amplify your Facebook presence to new professional audiences on LinkedIn.
Start slowly by auto-posting a portion of your top-performing Facebook content. Monitor engagement and refine your posting schedule and filters to maximize impact. Used strategically, auto-posting from Facebook to LinkedIn helps grow your brand and social media presence.
