Your LinkedIn company page banner is one of the first things visitors see when they land on your page. It’s a key element for making a strong first impression and expressing your brand visually. That’s why it’s important to know how to update your banner image when needed to keep your page looking fresh.
Changing your LinkedIn banner image is a simple process that only takes a few minutes. With the right banner image, you can reinforce your brand, highlight important offerings, and draw visitors into interacting with your company page. Here’s what you need to know to change your LinkedIn banner easily.
Requirements for LinkedIn Company Page Banners
Before selecting a new banner image, it’s important to understand LinkedIn’s requirements for company page banners:
- Dimensions: 1,584 x 396 pixels (this is an exact size, banners won’t look correct if dimensions are off)
- File Size: 8MB maximum
- File Types: JPG, PNG, or GIF (GIFs will not be animated)
Keeping these requirements in mind will ensure your new banner looks vibrant on all devices and resolutions. It’s best to design your banner at the exact dimensions LinkedIn specifies so that it won’t get cropped or distorted.
Using high-quality, eye-catching images that represent your brand well and showcase your products or services is key. Banners with minimal text and a strong call-to-action tend to perform best at grabbing attention.
How to Change Your LinkedIn Company Page Banner
Ready to update your banner image? Here are the simple steps:
Step 1: Sign in and go to your Company Page
First, sign in to your LinkedIn account on desktop. Then navigate to your company page by clicking on the “Company Page” option under “More” on your profile dropdown menu.
This will take you to your company page where you can access the page admin tools.
Step 2: Click “Manage” to Edit Page Settings
Once you are on your Company Page, look for and click the blue “Manage” button in the top right corner of the page. This will open your company page admin tools.
Step 3: Select “Upload Image”
In the left sidebar menu of your page admin tools, click “Company Page identity” and then select the “Upload Image” option.
Step 4: Choose Your Image File
An upload window will open. Select your new banner image file from your computer. Double check that the file meets LinkedIn’s recommended dimensions and file size limits.
Step 5: Crop and Arrange Your Banner
LinkedIn will automatically open an image cropper. Arrange and crop your image as needed. Try to focus the main visual elements in the center since this is the most visible part of the banner on most screens.
Step 6: Click Apply to Save Your New Banner
Once you have your new banner looking just right, click the blue “Apply” button at the bottom to save your changes.
That’s all there is to it! Your updated banner image should now be live on your company page.
Tips for Designing Engaging LinkedIn Banners
Now that you know how to change your banner, here are some tips for creating one that grabs attention:
- Showcase your brand personality with images, logo, and color scheme
- Highlight important offerings, events, or campaigns
- Include a clear call-to-action, like “Join Us” or “Learn More”
- Optimize text for readability by keeping it short and large
- Use high-quality, eye-catching photos (no grainy or blurry images)
- Avoid clutter – negative space is good
You don’t need advanced design skills to make an appealing banner. Simple, clean layouts tend to work best. Just focus on visually communicating the essence of your brand.
Changing Your Banner Regularly
To keep your page looking fresh, try updating your banner image every few months or with major company news or campaigns.
Here are some examples of good times to update your banner:
- New product or service launches
- Annual events like conferences or celebrations
- Rebranding initiatives
- Partnerships, mergers, or acquisitions
- Seasonal promotions
- Company milestones and achievements
A banner image management tip is to keep new versions of your banner saved in files you can easily access later for updating your page again.
Using Banner Management Tools
To simplify managing multiple banner images over time, you could use a visual marketing platform like Canva or Snappa that includes templates and storage for brand assets.
These banner tools allow you to:
- Quickly create banners with visual templates
- Customize banners with your brand fonts, colors, and logos
- Animate banners using video or GIFs
- Store your banner files in one place
- Easily access and update previous banner versions
So when it’s time for a banner refresh, you can quickly edit and repurpose a design you’ve already created rather than starting from scratch.
Conclusion
Updating your LinkedIn company page banner is an impactful way to keep your brand visible and engaging on the platform. With millions of users accessing LinkedIn daily, your banner can work hard to make a stellar first impression and convey your company’s values and offerings at a glance.
By following the steps above, you can easily change your banner image anytime. Focus on creating banners that are on-brand, visually appealing, and drive visitors to engage further with your company page content. An eye-catching banner is a valuable asset for your digital marketing toolbox.
