As an administrator of a LinkedIn Company Page, you have the ability to edit and update your LinkedIn Company Page profile. This allows you to showcase your business, products and services, and connect with potential customers. Having an optimized LinkedIn Company Page is important for increasing brand awareness, generating leads, and driving recruitment efforts.
There are a few key things to focus on when updating your LinkedIn Company Page as an administrator:
Photo
Your profile photo will be one of the first things people notice on your Company Page. Upload a high-quality logo or image that represents your brand. Make sure it looks professional.
Cover Photo
The cover photo spans the top of your Company Page. Use it to further convey your brand, products, culture or industry. Include relevant images, text, or graphics that will capture visitors’ attention.
Company Name, Description & Location
Make sure your company name, industry and description all align with how you want to portray your brand on LinkedIn. The location fields should list all offices or areas you serve.
Website URL
Add your company website URL so visitors can easily navigate to your site.
Step-by-Step Guide to Updating Admin Profile
Here is a step-by-step walkthrough on how to update your LinkedIn Company Page admin profile:
1. Access your Company Page
Log into your personal LinkedIn account and go to your Company Page. Make sure you are logged in as an administrator so you can edit the page.
2. Click “Edit Page”
From your Company Page, click the pencil “Edit Page” icon in the top right corner. This will take you into edit mode.
3. Update Profile Photo
Click on the current profile photo and select “Change photo”. Upload your new logo or brand image.
4. Update Cover Photo
Likewise, click on the current cover photo and choose a new image to represent your brand.
5. Edit Text Fields
Update your company name, industry, description, locations, website URL, and any other text fields on the page as needed.
6. Add Visuals
Include relevant videos, images, presentations or documents that bring your page to life. Visuals help keep visitors engaged.
7. Modify Modules
Edit page modules like Services, Jobs, Life and Contact Info. Update details, reorder content and enable/disable modules.
8. Rearrange Content
Drag and drop sections to rearrange the order of your Company Page layout. Optimize content flow and focus for visitors.
9. Hit Save
Once all updates are complete, hit the “Save” button at the top of the page to publish changes. Review the live page.
10. Modify Settings
Navigate to Account Settings > Company Pages to update visibility, notifications, administrators and more.
Key Sections to Optimize
When updating your LinkedIn Company Page, focus on optimizing these key sections:
About Us Tab
– Company description: Use keywords and keep it short, clear and impactful. Describe what you do.
– Industry: Select your core industry to appear in relevant searches.
– Locations: List all offices to indicate your reach.
– Company size: Choose a range to convey your scale.
– Founded date: Show longevity and history.
– Services: Outline primary offerings, products and business activities.
Life Tab
– Culture: Show off your work environment and brand personality.
– Jobs: Attract talent by showcasing your open positions.
– Videos: Add branded videos to engage visitors. Short demos and overviews work well.
Media Tab
– Logos: Upload branded logos visitors can download.
– Images: Share photos of products, events, office, team, etc.
– Documents: Add brochures, presentations and publications.
Analytics Tab
– Visitors: Track follower growth and demographic data. Identify opportunities.
– Updates: Monitor engagement levels on page posts and updates.
– Followers: See follower growth and characteristics. Get insights on customers and talent.
Tips for Optimizing As Admin
Here are some additional tips for optimizing your LinkedIn Company Page as an administrator:
Keep it Complete
Fill out as many sections as possible. Incomplete profiles look unprofessional.
Customize the URL
Make your URL clean and brand relevant with a customized vanity URL.
Engage Followers
Post regular updates to keep followers engaged. Share varied multi-media content.
Use Showcase Pages
Create additional Showcase Pages to highlight brands, products, culture and jobs.
Promote Your Page
Link to your LinkedIn Page from your website, emails, and other marketing. Encourage employees to follow and share.
Refine with Analytics
Use LinkedIn’s analytics to identify opportunities to refine your content and strategy.
Be Active
Company Pages with frequent activity have greater reach and engagement. Share, comment and post regularly.
Do’s and Don’ts
Here are some key do’s and don’ts to keep in mind when updating your Company Page:
Do:
- Showcase your brand personality throughout
- Highlight special initiatives like events or CSR campaigns
- Rotate cover images to keep things fresh
- Share a mix of content like images, videos, presentations
- Use keywords relevant to your business
Don’t:
- Overload visitors with too much text
- Upload low-quality images and videos
- Leave out important sections like Services and Careers
- Use default or inappropriate images
- Mix personal and company content
Frequently Asked Questions
Here are answers to some common questions about updating LinkedIn Company Pages as an admin:
How often should I update our Company Page?
Aim to refresh your content on a regular basis, such as weekly or monthly. But don’t make changes just for the sake of it. Update page when you have meaningful news or content to share.
Can I reorder the sections?
Yes, you can customize the order of sections on your Company Page using the “Edit Page” function. Drag and drop sections into your preferred order.
What image sizes should I use?
The profile photo displays at 200 x 200 pixels. Cover images display at 646 x 220 pixels. Use high resolution images that meet the size requirements.
What are Showcase Pages?
Showcase Pages operate similar to your Company Page but let you highlight specific brands, campaigns, products, locations or jobs.
Can I assign other admins?
Yes, page administrators can assign other LinkedIn members as admins to help manage the Company Page. Adjust on the Accounts tab.
Conclusion
Optimizing your LinkedIn Company Page as an administrator is a valuable way to attract customers, talent, and shape perception of your brand. Focus on core sections like the About Us tab, Media Center, Jobs and Analytics when making updates. Maintain an active presence by frequently posting engaging content and interacting with followers. Follow LinkedIn’s best practices for Companies to maximize your reach and impact. With a dynamic Company Page that leverages all of LinkedIn’s capabilities for businesses, you can achieve your marketing and recruiting objectives on the world’s largest professional network.