How do I change my LinkedIn profile to a company page?

If you want to use your personal LinkedIn profile to represent your company or business, you can convert it to a LinkedIn Company Page. Here’s how to change your LinkedIn profile to a Company Page:

Check if You’re Eligible to Convert to a Company Page

To be eligible to convert your personal profile to a Company Page, your account must meet these requirements:

• Your profile needs to be a full LinkedIn member profile, not a basic profile
• Your profile should be set up as an individual, not a company
• You need to be an admin on the account you want to convert

You also need to make sure you have the rights to create a Company Page for your business. If you’re an employee, check with your company to make sure you’re authorized to create an official company presence on LinkedIn.

Switch to the Desktop Site

The option to convert your profile to a Company Page is only available on the LinkedIn desktop site, not the mobile app. Make sure you’re logged into LinkedIn on your computer to change your profile.

Go to Edit Public Profile & Settings

From your LinkedIn profile page, click on the “Me” icon at the top of your feed and select “View profile.” Then click the pencil “Edit profile” icon and choose “Edit public profile & URL.”

Select “Convert to a Company Page”

On the right rail of the Edit Profile page, click the “Convert to a Company Page” button. This will only appear if your account meets the eligibility requirements.

Choose Your Company Page Type

You’ll need to choose what type of Company Page you want to switch your profile to:

• Business – For companies, businesses, agencies, or organizations
• School – For schools, colleges, educational institutions
• Non-profit – For non-profit and charitable organizations

Select the appropriate page type for your company or organization.

Enter Your Company Details

Next, you’ll need to enter key details about your company to set up the page properly. You’ll need to provide:

• Company name
• Company size (number of employees)
• Company industry
• Company headquarters location
• Company description

Make sure to enter accurate details so your Company Page accurately represents your business.

Select a Company Page URL

You can keep the URL from your personal profile for your Company Page (linkedin.com/yourname) or customize it to your company name or username (linkedin.com/companyname).

Keep in mind you can’t change the URL after you convert your profile, so choose wisely!

Agree to the Company Page Agreement

Review and agree to LinkedIn’s Company Page Agreement, which governs how company pages can be used on LinkedIn. This is similar to their User Agreement you agreed to when you signed up for your personal LinkedIn account.

Publish Your Company Page

After entering all your company information and agreeing to the agreement, click “Publish” to convert your profile to an official Company Page!

Update Your Admin Roles

As the original owner, you will automatically become an Admin for your new Company Page. You can now add other LinkedIn members as Admins or lower-level Contributors:

• Admins – Can edit, post, and manage the Company Page
• Contributors – Can post content but not edit the page

Add team members or colleagues as additional admins so they can collaborate with you to manage your LinkedIn presence.

Personalize Your Company Page

Now that you’ve converted your personal profile, you can customize your Company Page further:

• Add a cover image and logo that align with your brand
• Expand your company description and overview
• Showcase company photos, videos, services, jobs, and more
• Engage your audience by sharing company updates and responding to follower messages

Take advantage of all the Company Page features to create an impactful company presence and connect with your target audience.

Redirect Profile Link Traffic

After converting your profile, your old profile URL will redirect to your new Company Page. However, any existing links to your personal profile will still lead users to your Company Page moving forward.

You may want to update any materials like business cards, email signatures, or website links that point to your old LinkedIn profile. Have them redirect to your new customized Company Page URL instead.

Benefits of Converting to a Company Page

Here are some of the key advantages of converting your LinkedIn profile to an official Company Page:

• Display in-depth company information and statistics
• Showcase multiple employee profiles and job openings
• Promote company content, news and announcements
• Interact with followers and build engagement
• Advertise to targeted audiences with Company Page ads
• Gain insights into Company Page analytics

Company Pages have more robust features and analytics than personal profiles. Converting allows you to tap into these tools to grow your business presence and get valuable data on your followers and content performance.

Best Practices for Managing Your Company Page

Now that you’ve converted your profile, keep these tips in mind as you build out your Company Page:

• Craft an informative but concise company description
• Showcase your products/services through images, videos, or links
• Highlight company culture by sharing photos and stories
• Respond to all follower messages and questions
• Post regular company updates to engage your audience
• Use hashtags and @mentions to increase visibility
• Analyze your follower demographics and activity insights

Post valuable content daily, engage with your followers, and optimize your Company Page for the best results on LinkedIn.

Conclusion

Converting your personal LinkedIn profile to a Company Page is a great way to establish an official presence for your business on LinkedIn. With a customized URL, expanded company details, and powerful analytics, a Company Page gives you greater ability to connect with your professional network and grow your organization.

Just make sure your account meets LinkedIn’s eligibility requirements, and that you have the authority to create a page on behalf of your company. Add key details about your business, customize your page URL, upload branding, select admins, and publish your page. Then develop your Company Page with helpful information, job postings, and engaging updates to take advantage of everything LinkedIn Company Pages have to offer.