Connecting your Amazon account to LinkedIn can be beneficial for business owners, marketers, and sales professionals. By linking these two platforms, you can showcase your products to your professional network, share content more easily, and gain valuable insights into your customers. In this guide, we’ll walk through the steps to connect your Amazon and LinkedIn accounts and how to get the most out of this integration.
Benefits of Connecting Amazon and LinkedIn
Here are some of the key benefits of linking your Amazon and LinkedIn accounts:
Reach New Customers
Your LinkedIn network likely contains many potential customers for your Amazon products. By showcasing your products on your LinkedIn profile and sharing product links in posts and messages, you can introduce your offerings to new audiences.
Showcase Thought Leadership
Sharing your Amazon book titles, podcast episodes, and other content on LinkedIn establishes you as an expert in your field. This thought leadership helps attract prospects.
Access More Insights
LinkedIn provides data on who has viewed your profile and content. This can reveal additional insights into your Amazon book buyers and website visitors.
Simplify Sharing
Posting Amazon links directly from LinkedIn streamlines sharing product details with your network. You don’t have to switch between apps.
Increase Brand Awareness
Promoting your Amazon products and brand on a professional platform like LinkedIn amplifies their visibility. This expands your reach.
How to Connect Your Amazon Account to LinkedIn
Connecting your accounts involves just a few simple steps:
Step 1: Get Your Amazon Profile URL
First, you need your unique Amazon public profile URL:
1. Go to Amazon.com and click on “Account”
2. Select “Your Profile”
3. Copy the URL for your public profile
It will be in this format: amazon.com/gp/pdp/profile/A3UMHM7legs
Step 2: Add Your Amazon Profile to LinkedIn
Next, you’ll add your Amazon profile URL to your LinkedIn account:
1. Go to your LinkedIn profile
2. Click “Add profile section”
3. Select “Websites”
4. Enter your Amazon profile URL
5. Click “Save”
Your Amazon profile is now visible on your LinkedIn profile under the “Websites” section.
Step 3: Get Your LinkedIn Profile URL
To complete the connection, you also need to add your LinkedIn profile to Amazon:
1. Go to your LinkedIn profile
2. Copy your public profile URL from the address bar
It will be in this format: linkedin.com/in/yourname
Step 4: Add Your LinkedIn Profile to Amazon
Finally, add your LinkedIn URL to your Amazon account:
1. Go to your Amazon profile
2. Click “Add new profile” under Social Profiles
3. Select LinkedIn from the icons
4. Paste your LinkedIn profile URL
5. Click “Save changes”
You have now officially connected your Amazon and LinkedIn accounts in both directions!
Maximizing Your Connected Profiles
To get the most out of your integrated Amazon and LinkedIn presence, here are some tips:
Showcase Your Amazon Products on LinkedIn
Add an “About” section highlighting your Amazon books, podcasts, or other products. Mention these offerings in your LinkedIn summary too.
Share Amazon Links on LinkedIn
When sharing articles, include links to your Amazon book titles or other products where relevant.
Cross-Promote with Your Amazon Author Central Page
Your Amazon Author Central page allows you to share blog posts. Repost your LinkedIn articles here.
Join Relevant LinkedIn Groups
Engage in LinkedIn Groups related to your products and interests to connect with more potential customers.
Run LinkedIn Ads Targeting Your Audience
Create LinkedIn ads that promote your Amazon products and target specific demographics.
Tips for Managing Your Connected Profiles
Here are some recommendations for keeping your integrated LinkedIn and Amazon presence optimized:
Keep Profiles Consistent
Ensure your profile details, headshots, and bios are the same across both platforms. This presents a cohesive brand image.
Cross-Link Posts
When you publish a blog post on LinkedIn or Amazon, put a link to it on the other platform.
Monitor Comments and Reviews
Check both accounts regularly to respond promptly to any comments or reviews on your products or posts.
Stay Active
Post and engage regularly on both profiles. This activity ensures you remain visible in your followers’ feeds.
Leverage Insights
Use LinkedIn’s analytics to see who is viewing your profile and Amazon’s metrics to understand your book sales.
FAQs
Here are answers to some commonly asked questions about integrating Amazon and LinkedIn:
Does linking my Amazon profile to LinkedIn share any private account details?
No, the integration only shares your public Amazon profile URL and name. No private account details are shared with LinkedIn.
Can I manage notifications from both accounts separately?
Yes, you can control your notification settings for Amazon and LinkedIn independently. Connecting them does not affect your notification preferences.
What happens if I change my profile URL on either platform?
If you change your profile URL on Amazon or LinkedIn, any links directing to your old URL will break. You’ll need to update the link in the other account with your new URL.
Is there a way to automatically cross-post between the platforms?
While some third-party tools like Zapier allow you to auto-post between accounts, there is no native integration for automatically cross-posting. You’ll need to manually repost content.
Can I link to my Amazon store or products directly from LinkedIn?
Yes, you can include links to any of your Amazon product pages, author page, or store in your LinkedIn profile or posts. Add them just like you would normal web links.
Conclusion
Integrating your Amazon and LinkedIn accounts makes it simple to expand your reach, highlight your products, and gain insights into your customers. Just follow the steps above to connect your profiles in a few minutes. Then leverage promotional opportunities and analytics to grow your business. With a consistent, optimized presence across both platforms, you can showcase your brand to new audiences.
