Connecting your WordPress website to your LinkedIn Company Page can provide several benefits. It allows you to showcase your website content to your LinkedIn audience and drive traffic from LinkedIn back to your site. It also helps establish your brand presence across multiple platforms and provides a more seamless experience for visitors.
There are a few ways to connect your WordPress site with your LinkedIn Company Page, but the main method is by installing the LinkedIn Company Insider WordPress plugin. This plugin allows you to easily display your website content on your LinkedIn page.
In this comprehensive guide, we’ll cover everything you need to know about connecting your WordPress website to your LinkedIn Company Page, including:
- The benefits of connecting your WordPress site and LinkedIn
- An overview of the LinkedIn Company Insider plugin
- Step-by-step instructions for installing and setting up the plugin
- Configuring the available plugin options
- Displaying your website content on LinkedIn
- Best practices and optimization tips
- Troubleshooting common connection issues
Follow along below and we’ll walk through the entire process from start to finish.
Benefits of Connecting WordPress and LinkedIn
Here are some of the top benefits of linking your WordPress site with your LinkedIn Company Page:
- Increased website traffic – Displaying your content on LinkedIn provides another channel to drive visitors to your website. LinkedIn’s audience of over 722 million users represents a huge potential source of referral traffic.
- Brand consistency – Having your website content appear on your Company Page helps present a consistent brand image across platforms. This strengthens your brand identity.
- Expanded audience reach – The LinkedIn audience is different from your existing website visitors. Connecting the two platforms allows you to market to and engage both audiences.
- Enhanced SEO – LinkedIn shares back links to your website which can boost your domain authority and SERP rankings. It also provides another platform for your content to be indexed and discovered.
- Lead generation – Displaying website content on your LinkedIn Page provides additional touchpoints to generate more leads and capture visitor information.
- Company exposure – Your LinkedIn Company Page serves as your business’s profile on the platform. Connecting your site gives added exposure for your brand, products, and services.
As you can see, there are multiple advantages to linking your WordPress site to your LinkedIn Page. Next, let’s look at how the LinkedIn Company Insider plugin makes the integration process easy.
Overview of the LinkedIn Company Insider Plugin
The LinkedIn Company Insider WordPress plugin provides a simple way to connect your website to your Company Page on LinkedIn. It’s published by LinkedIn Marketing Solutions and is available to install on any self-hosted WordPress site.
Here are some key features of the plugin:
- Displays blog posts, pages, events, and other content from your site on your LinkedIn Page.
- Offers several content display styles – headlines, summaries, full text, etc.
- Provides insight into the LinkedIn traffic driven back to your website.
- Lets you highlight key content to your LinkedIn followers.
- Integrates seamlessly with no coding or development required.
- Setup takes only a few minutes.
- The plugin is free to use with a LinkedIn Company Page.
The plugin works by creating a direct integration between your website and LinkedIn account. After installing it on your WordPress site, you can authenticate it with your LinkedIn profile and configure content settings.
It will then automatically push your website content over to your LinkedIn Company Page. The Page visitors will see headlines, summaries, images, and descriptions from your blog posts, pages, and other content.
Your website visitors can also click these snippets on LinkedIn to be directed back to the full content on your site.
Now let’s walk through how to get the plugin installed and connected.
How to Install the LinkedIn Company Insider Plugin
Installing the LinkedIn Company Insider plugin takes just a couple of minutes. Follow these steps:
- Login to your WordPress dashboard and navigate to Plugins > Add New.
- Search for “LinkedIn Company Insider” and click Install Now.
- After installation, click Activate Plugin to activate it.
The plugin will now show up in your list of installed plugins.
The next step is connecting the plugin to your LinkedIn account. Here’s how:
- Go to Settings > LinkedIn Company Insider within your WordPress dashboard.
- Click Connect to LinkedIn.
- A popup will open where you can enter your LinkedIn username and password.
- Click Allow to grant the plugin access to your LinkedIn account.
And that’s it! The plugin is now authorized to communicate with your LinkedIn profile.
Next, let’s look at the available configuration options.
Configuring the Plugin Options
Once the LinkedIn Company Insider plugin is installed and connected, you can customize the options to control how content is shared to your Page.
Navigate to Settings > LinkedIn Company Insider within your WordPress dashboard to access the settings:
Automatic Posting Settings
These options determine what content gets automatically published to your LinkedIn Page:
- Post publish date: Share posts published within the past X days (settable value).
- Post types to publish: Choose to share blog posts, pages, events, etc.
- Category inclusion/exclusion: Select categories to include or exclude.
Manual Posting Settings
Manually share specific posts with these options:
- Select individual posts: Choose the exact posts you want to share.
- Share previously published posts: Reshare posts older than your start date.
Post Format Settings
Determine how your content displays on LinkedIn:
- Post style: Headline only, headline + summary, full post, etc.
- Include images: Choose whether to display images.
- Post content source: Select excerpt or full content.
Engagement Options
Additional settings to drive engagement:
- Call to action: Add a CTA like “Read more” to drive clicks.
- Hashtags: Add relevant hashtags to help content discovery.
Take some time to review each setting and choose the options that fit your goals. The defaults work well, but you may want to customize the configuration further.
Displaying Content on Your LinkedIn Page
Once you have the plugin installed and configured, any new content published to your WordPress site will automatically also be shared with your LinkedIn Company Page.
But you can also manually push specific content to LinkedIn as well:
Automatic Pushing
- New posts will show up on LinkedIn based on your automatic settings.
- No additional action needed on your part.
Manual Pushing
- Edit any post and click “Publish to LinkedIn” to share immediately.
- Or use the bulk select option to share multiple posts.
The plugin will format your content for LinkedIn based on your configured post format settings.
For example, you may see just a headline and summary show up on LinkedIn. The visitor can then click through to view the full post on your actual website.
monitor your LinkedIn Company Page to see your WordPress content being added in real time. Share and engage with the posts just like any other content on LinkedIn.
Best Practices and Optimization Tips
Here are some best practices to help optimize your LinkedIn-WordPress integration:
- Showcase your best content on LinkedIn by sharing blog posts that would appeal to your target audience.
- Write compelling headlines and summaries to capture attention.
- Use relevant hashtags to improve content discovery.
- Rotate the types of content you share like blog posts, videos, images, etc.
- Engage with your own shared content by liking, commenting, and sharing on LinkedIn.
- Analyze performance to see which posts resonate best on LinkedIn.
- Promote your LinkedIn content across other company social channels.
- Mention your LinkedIn account prominently on your website.
Getting the most from the integration involves understanding your LinkedIn audience and tailoring content topics and formats to their preferences.
Review LinkedIn Page analytic data and iterate on the types of content that generates the most clicks, shares, comments, and overall engagement.
Troubleshooting Common Issues
In most cases, the integration process goes smoothly. But here are some common troubleshooting tips:
Content not showing up on LinkedIn
- Double check your automatic configuration settings are enabled.
- Try manually publishing a post to confirm the connection is working.
- Ensure your LinkedIn account is still authorized within the plugin.
Unable to authenticate LinkedIn account
- Confirm your LinkedIn login credentials are correct.
- Try disconnecting the account and reconnect.
- Ensure you have proper admin access to the LinkedIn Company Page.
Formatting issues
- Adjust the post formatting configuration in the plugin settings.
- Review how the content looks within LinkedIn itself and customize as needed.
- Try stripping custom formatting and embedding when sharing posts.
Not receiving LinkedIn traffic
- Analyze your LinkedIn posts’ reach and engagement data.
- Ensure your posts include strong calls-to-action.
- Confirm tracking is implemented properly to measure LinkedIn referrals.
Getting set up takes a bit of trial and error. Don’t hesitate to leverage LinkedIn’s help center or plugin support forums as well.
Conclusion
Integrating your WordPress site with your LinkedIn Company Page helps expand your marketing reach. The LinkedIn Company Insider plugin makes it fast and easy to share your website content directly onto your LinkedIn profile.
With a few simple configuration settings, you can automaticaly or manually push blog posts, articles, events, and other content from your WordPress site to LinkedIn.
This opens up your brand to increased visibility, website traffic, lead generation, and engagement with the massive LinkedIn audience.
So take the time to connect your WordPress site and LinkedIn Page today. The combined exposure and synergy can provide a major boost to your overall marketing and SEO efforts.