LinkedIn has become an invaluable platform for businesses to establish their online presence, connect with customers, and grow their networks. With over 740 million members worldwide, LinkedIn offers unparalleled opportunities for companies to market their brands, advertise job openings, share company news and insights, and attract talent.
One of the best ways for businesses to maximize their LinkedIn presence is by creating a LinkedIn Business Page. This allows you to create a customizable hub on LinkedIn for your company to share updates, media, job postings, and more. It also enables users to easily find and follow your business.
In the past, managing Business Pages could only be done on the desktop. But with LinkedIn’s increasing focus on mobile, you can now easily create and manage Business Pages directly from your mobile device. Here is a step-by-step guide on how to create a LinkedIn Business Page on mobile:
Step 1: Download the LinkedIn Mobile App
To get started, you first need to download the LinkedIn mobile app on your iOS or Android device. You can find the app on the App Store or Google Play Store. The LinkedIn mobile app allows you to access most key features available on the desktop site, including creating and managing Business Pages.
Step 2: Sign in to Your Personal LinkedIn Account
Open the LinkedIn app and sign in using your personal LinkedIn account credentials. Make sure you are logged in to the account you want to use to manage your Business Page. You must sign up for a personal LinkedIn account before you can create a Business Page.
Step 3: Tap “Work” on the Bottom Menu
On the bottom menu of the LinkedIn app, tap the “Work” icon (briefcase symbol). This will take you to the Work section of the app.
Step 4: Tap “Create a Business Page”
On the Work page, scroll down and tap the “Create a Business Page” button. This will launch the Business Page creation workflow.
Step 5: Select Your Business Category
You will first need to select your business category from the list of options. Common categories include Company, Nonprofit, Government Agency, Educational Institution, etc. Select the category that best fits your organization.
Step 6: Enter Your Business Details
On the next page, enter key details about your business including:
- Business name
- Business email (use your work/business email)
- Business category (if not already selected)
- Description of your business
- Company size
Make sure to provide accurate information as it will be displayed on your public Business Page.
Step 7: Upload a Cover Photo and Logo
You can then upload a cover photo and logo that will appear on your Business Page. The ideal cover photo size is 1584×396 pixels. You can either take a new photo directly in the app or select an existing image from your mobile device’s library.
Step 8: Fill Out Additional Details
On the next screen, you can provide additional details for your page including:
- Your business website URL
- Business locations and contact info
- Links to other social media pages
Providing thorough information will give users more ways to engage with and contact your business.
Step 9: Agree to the Terms of Service
Review and agree to LinkedIn’s Terms of Service and Business Page Agreement in order to create your page. This is a required step before publishing your page.
Step 10: Publish Your Page
Once all required fields are complete, tap “Publish Page” at the bottom to officially create and activate your Business Page! It may take a short while for your page to become searchable across LinkedIn.
Set Up Your Published Page
After publishing your page, there are a few additional set up steps to optimize your presence:
- Add a personalized URL for easier sharing
- Select relevant keywords to help users find your business
- Customize your Business Page admin roles and permissions
- Complete your Company Page checklist for additional tips
Create Compelling Updates
Now it’s time to start engaging your audience! Here are some ideas for great Business Page updates:
- Share company news, promotions, and announcements
- Post job openings to attract candidates
- Publish links to blog posts, videos, and other media
- Highlight employees, company culture, and community involvement
Mix up your content types by sharing text updates, images, videos, and more. Schedule updates in advance to maintain engagement.
Analyze Performance and Insights
Make sure to regularly check your Business Page Insights to analyze performance and engagement. Key metrics include:
- Page views
- Post reach and engagement
- Follower growth
- Visitor demographics
- Traffic sources
Use these insights to refine your content strategy and maximize your LinkedIn presence over time.
Engage With Followers and Visitors
As your Business Page grows, engage meaningfully with new followers and visitors. Here are some best practices:
- Respond promptly to comments and messages
- Thank new followers for connecting
- Share and interact with relevant user-generated content that mentions your business
- Post questions and polls to spark two-way discussions
Active engagement helps build lasting connections and brand loyalty with your LinkedIn community.
Promote Your Page and Content
To maximize reach, utilize LinkedIn’s tools to actively promote your Business Page and content. Options include:
- Company hashtags to group related content
- Sponsored Content and Sponsored InMail ads
- Share key updates to employee profiles
- Purchase a LinkedIn Premium subscription for advanced analytics
Paid promotion and employee advocacy can dramatically boost awareness of your page and content.
Collaborate With Employees
Engage employees as brand advocates by giving them access to publish updates. Also encourage them to:
- Follow your page and actively like/share content
- List the company in their LinkedIn profiles
- Mention your page when engaging with their own networks
- Publish interesting “day in the life” style posts
Employees can significantly expand your Business Page reach to their combined networks.
Grow Your Targeted Audience
Over time, your goal is to grow a targeted audience of followers who are interested in your company and industry. Ways to expand your audience include:
- Join relevant LinkedIn Groups based on location, interests, use cases etc.
- Follow and engage with related businesses and influencers to be discovered
- Utilize targeted LinkedIn Recruitment or Lead Gen Form ads
- Partner with relevant brands to co-create content or cross-promote
- Import contacts and encourage customers/partners to follow your page
Curating a targeted, niche audience will drive the most value from your Business Page versus quantity of followers.
Conclusion
Creating and optimizing a LinkedIn Business Page from your mobile device is simple and convenient for businesses on the go. By publishing valuable content, engaging your audience, and employing smart promotion strategies, your mobile Business Page can become a true hub to attract and connect with the LinkedIn members that matter most to your brand.
