How do I create a campaign in Linked Helper?

Linked Helper is a powerful tool for running LinkedIn ad campaigns. With its intuitive interface and robust targeting options, Linked Helper makes it easy for businesses to connect with their ideal customers on LinkedIn.

Why Use Linked Helper for LinkedIn Ads?

There are several key benefits to using Linked Helper for your LinkedIn ad campaigns:

• Advanced targeting options – Linked Helper enables you to target your ads by job title, company, skills, interests, and more. This allows you to hone in on your perfect audience.
• Powerful analytics – Linked Helper provides real-time campaign analytics so you can track performance and optimize as you go.
• Automation – Linked Helper automates tedious tasks like bid adjustments and ad rotation so you can focus on strategy.
• Simple setup – Creating and managing campaigns is quick and easy in Linked Helper’s intuitive platform.

Step 1: Create Your LinkedIn Ad Account

If you don’t already have one, the first step is to create a LinkedIn ads account. Here’s how:

1. Go to the LinkedIn ads page and click “Get Started.”
2. Select “Advertise on LinkedIn.”
3. Choose the type of account you want – either self-serve or managed. Self-serve gives you full control while managed provides expert support.
4. Enter your basic information including name, email, company name, and website.
5. Accept LinkedIn’s terms and conditions.

Once your account is created, LinkedIn will provide a code to place on your website so you can track conversions. You’ll also need to add a payment method before you can activate your account.

Step 2: Install the Linked Helper Plugin

Next up, you’ll need to connect your LinkedIn ads account to Linked Helper. Here’s how to install the plugin:

1. Log into your Linked Helper dashboard.
2. Go to the “Settings” tab and click “LinkedIn Integration.”
3. Click “Connect with LinkedIn.” This will open a window for you to log into your LinkedIn account.
4. Enter your LinkedIn login credentials and click “Allow access.” This will authorize Linked Helper.

And that’s it – your LinkedIn ads account is now integrated with Linked Helper!

Step 3: Set Up Your Campaign

Now it’s time to set up your LinkedIn campaign. In your Linked Helper dashboard:

1. Go to the “Campaigns” tab.
2. Click the “+” button to create a new campaign.
3. Select “Sponsored Content” as the objective. This is the most common campaign type.
4. Name your campaign and set the daily budget.
5. Select the targeting – you can target by location, company size, industry, job title, and more.
6. Set your bid amounts. Linked Helper provides recommendations.
7. Enter the campaign time frame.
8. Click “launch Campaign” and you’re all set!

Step 4: Design Your Sponsored Content

Now it’s time to create the sponsored posts for your campaign. In Linked Helper:

1. Go to the “Content” tab.
2. Click “Create New Content.”
3. Select “Sponsored Content.”
4. Upload your image/video asset and write the accompanying text – make sure it’s relevant to your audience!
5. Add a call-to-action button.
6. Select the LinkedIn page you want to post from.
7. Click “Publish” and your content will be posted to LinkedIn and added to your campaign.

Some best practices for sponsored content:

• Keep text simple and direct.
• Showcase your brand personality.
• Use high-quality visuals.
• Aim for 80% images, 20% text.

Step 5: Monitor and Optimize Your Campaign

Once your campaign is live, it’s crucial to monitor performance and continuously optimize. Here are some tips:

• Check campaign analytics regularly in Linked Helper.
• A/B test different content to see what resonates.
• Adjust your targeting and bids based on results.
• Engage with your Sponsored Content by liking, commenting, sharing.
• Expand to new audiences similar to your best performers.

Optimization is key to improving results over time. Leverage Linked Helper’s analytics to gain insights and make data-driven decisions about your campaign.

Additional LinkedIn Campaign Types

While Sponsored Content is a great starting point, LinkedIn offers several other campaign formats to explore:

Sponsored InMail

Directly engage your prospects via personal messaging.

Text Ads

Display targeted text ads on LinkedIn.

Dynamic Ads

Automatically generate customized ads for your target audience.

Conversation Ads

Sparks 2-way dialogue between your brand and audience.

Linked Helper makes it simple to set up and manage these campaign types all from a single dashboard.

Frequently Asked Questions

What types of accounts does Linked Helper support?

Linked Helper works with both self-serve and managed LinkedIn ads accounts.

What is the approval process for LinkedIn ads?

LinkedIn reviews and approves all ads before they are posted. This typically takes 1-2 business days. Linked Helper will notify you once your ads are approved.

Can I reuse content from other platforms?

Generally it’s best to create customized content optimized specifically for LinkedIn’s professional audience.

What is the ideal image size for LinkedIn ads?

1200 x 627 pixels is the recommended image size for LinkedIn sponsored content.

How frequently should I post sponsored content?

1-2 times per week is typically best for maintaining engagement without oversaturation.

Conclusion

By following these steps, you can effortlessly create, launch, and optimize LinkedIn ad campaigns using Linked Helper. Leverage advanced targeting and automation to reach your ideal professional audiences and drive results.

The key is to continuously test and improve your content, offers, and audience targeting based on campaign data. Linked Helper provides the insights and tools you need to master LinkedIn advertising and grow your business.