LinkedIn follow pages allow you to share content and build your brand presence without managing a full LinkedIn Company Page. Follow pages are simpler to set up and maintain than Company Pages, making them a great option for solopreneurs, freelancers, side hustlers, and small businesses.
What is a LinkedIn follow page?
A LinkedIn follow page is a customizable presence on LinkedIn that allows you to:
- Share content like articles, images, videos, and more
- Engage with LinkedIn users by liking and commenting on their posts
- Appear in LinkedIn search results and direct traffic to your website
- Build authority and gain followers in your industry
Unlike a Company Page, a follow page is managed by your personal LinkedIn profile rather than being a separate entity. This means it’s simpler to manage but has some limitations compared to a full Company Page.
Benefits of a LinkedIn follow page
Some key benefits of using a LinkedIn follow page include:
- Easy to set up and use – You don’t need a business email or external website. Just switch on the follow page from your profile settings.
- Lower maintenance – You don’t have to manage separate logins or worry about followers interacting with a Page instead of your profile.
- Brand building – Share your expertise, build authority, and gather engaged followers in one place.
- Promote your business – Drive traffic to your website by sharing links and leveraging your connections.
Limitations of a LinkedIn follow page
However, follow pages do have some limitations compared to Company Pages:
- Less customization options – You’re limited to adding a profile/header image and description.
- No company level analytics – You can only view profile analytics.
- Limited advertising options – Company Pages have more advanced options for ads.
- Less search optimization – Company Pages have greater visibility in LinkedIn search.
So follow pages work best for personal brands rather than larger companies. But they provide an easy way to increase your reach and establish a presence on LinkedIn.
Step 1 – Turn on your LinkedIn follow page
Turning on your follow page is simple:
- Go to your LinkedIn profile and click More > Settings & Privacy
- Under Profile, switch on the slider for Follow
- Check the box to confirm turning on your follow page
And you’re done! Your follow page is now live.
Step 2 – Customize your follow page
To make your follow page reflect your personal brand, customize it with:
- A profile photo
- A background header image
- An engaging profile description
Make sure you use high-quality, professionally designed images sized to LinkedIn’s specifications. Write a description that explains who you are and what you do in an engaging way.
Profile photo tips
Your profile photo is key for making a great first impression so:
- Use a clear, high resolution headshot of just you.
- Pick a photo that shows your face clearly and looks professional.
- Wear business casual attire and smile.
- Have proper lighting with no shadows or glare.
Background photo tips
For the background header image:
- Pick an image that represents your brand and work.
- Make sure the image is high resolution and eye catching.
- Add text overlays to make it more engaging.
- Use bold colors and unique visuals.
Profile description tips
When writing your profile description:
- Keep it under 150 words for optimal visibility.
- Introduce yourself and explain what you do.
- Use keywords relevant to your industry.
- Share your value proposition and experience.
- Write conversationally to connect with readers.
- Include a call-to-action like “Message me to learn more”.
Step 3 – Share content on your follow page
Once your page is customized, it’s time to start sharing content. This helps:
- Demonstrate your expertise and thought leadership
- Increase engagement and grow your followers
- Drive traffic to your website or offers
You can easily share:
- Your latest articles, videos, and images
- Content from websites and blogs
- Insights, advice, and ideas
- Links, downloads, offers, and more
Best practices for sharing great content include:
- Post consistently 1-2 times per day to stay visible.
- Vary your content types – mix up articles, videos, images etc.
- Share your unique perspective and insight.
- Write compelling headlines and descriptions.
- Use relevant hashtags to tap into larger conversations.
- Monitor engagement and optimize based on what resonates.
Driving website traffic
To maximize traffic to your website:
- Share links to your latest and most popular content.
- Promote offers, downloads, and resources.
- Leverage your connections by @Mentioning them in posts.
- Use catchy headlines that make people click.
- Include strong calls to action in your posts and descriptions.
Step 4 – Engage with your followers
The more you engage with your followers, the more they’ll engage with you. Make sure to:
- Like and comment on posts from your followers.
- Reply to any comments and messages received.
- Thank new followers and ask questions to spark dialogue.
- Share user-generated content featuring your brand.
- Respond promptly and positively to build relationships.
You can also go live or host virtual events to have real-time discussions. The more value you provide, the more your community will grow.
Step 5 – Analyze performance with LinkedIn Analytics
To see how your follow page is performing:
- Go to your profile and click See analytics
- Review the Follow section for key metrics like:
| Metric | What It Shows |
|---|---|
| Followers | How many people are following your page |
| Follower additions | The number of new followers gained over time |
| Page views | How often your page is viewed |
| Post impressions | How many times your posts are seen |
Monitor these regularly to see what content and tactics are working. You can also view demographic data on your followers.
Tips for growing your LinkedIn follow page
To build your followers and maximize your impact:
- Engage consistently with your network by liking and commenting on posts.
- Use LinkedIn Groups relevant to your industry to tap into larger audiences.
- Connect with followers of competing pages and build relationships.
- Run occasional follower contests and giveaways to create buzz.
- Promote your page in your email signature and anywhere your brand appears.
- Consider sponsoring posts once you build momentum to expand your reach.
Conclusion
LinkedIn follow pages provide an easy way to establish your brand presence and share your expertise with the LinkedIn community. By customizing your page, sharing great content consistently, engaging with your followers, and tracking your performance, you can build an audience of quality leads and traffic for your business.
