Creating a LinkedIn ad Manager account is easy and gives you access to powerful advertising tools to reach your target audience. With over 575 million members, LinkedIn is the world’s largest professional network and a prime platform for B2B advertising.
In this comprehensive guide, we will walk you through step-by-step how to create a LinkedIn ad Manager account, outline the requirements, discuss the benefits, and provide tips for getting started with LinkedIn ads.
What is LinkedIn ad Manager?
LinkedIn ad Manager is LinkedIn’s self-service advertising platform that allows you to create, manage, and optimize paid advertising campaigns directly on LinkedIn.
With ad Manager, you can:
- Create customized campaigns to reach your target audience based on location, job title, industry, interests, and more
- Choose from a range of ad formats including Text ads, Image ads, Carousel ads, Video ads, and more
- Set a budget and pay only for results through pay-per-click (PPC) or cost-per-impression (CPM) models
- Access robust reporting to understand campaign performance and optimize for better results
In summary, LinkedIn ad Manager provides a powerful and flexible platform to deliver your ads to the right professionals and decision-makers.
Requirements for creating a LinkedIn ad Manager account
To create a LinkedIn ad Manager account, you need:
- A LinkedIn company page for your business
- A LinkedIn user profile if you want to manage campaigns under your own name
- A credit card for making payments
- To agree to LinkedIn’s advertising policies
Having a LinkedIn company page is essential since your ad account will be associated with your company. Your LinkedIn user profile will be listed as the account manager if you create the ad account using your profile.
And a credit card is required to fund your advertising spend and make payments through ad Manager.
Step-by-Step Guide to Creating a LinkedIn ad Manager Account
Here is a step-by-step walkthrough of how to create your LinkedIn ad Manager account:
Step 1: Set up your LinkedIn company page
If you don’t already have one, start by creating a LinkedIn company page to represent your business. This provides the foundation for your ad account.
- From your personal LinkedIn profile, go to My Network > Company Pages > Create a Company Page
- Choose to create a company page from scratch or convert your existing Showcase page
- Enter your company details – name, logo, description, website, etc.
- Agree to LinkedIn’s terms and publish the page
Ensure your company page is complete with key information about your business before moving to the next step.
Step 2: Create your personal LinkedIn user profile
While optional, having an individual LinkedIn profile will allow you to manage campaigns under your name rather than as the company name.
To create your profile:
- Go to LinkedIn.com and click Join Now
- Enter your name, email, and create a password
- Add your job title, location, and industry
- Expand your network by importing contacts and connecting with colleagues
- Enhance your profile with a photo, description, experience, education, etc.
A complete, optimized personal profile establishes credibility as an account manager.
Step 3: Sign up for ad Manager
Now you are ready to sign up for LinkedIn ad Manager to create your new account.
- From your LinkedIn dashboard, go to Advertise > Get Started
- Select your company page to associate with the ad account
- Choose the country your business advertises from
- Accept LinkedIn’s advertising policies and agree to the terms
- Enter your business email and choose a password for this account
You now have initialized your LinkedIn ad Manager account!
Step 4: Add billing information
The next step is adding a credit card to fund your advertising spend.
- Under account assets, click on Billing
- Choose to pay by credit card
- Enter your card details and sign the agreement
- Confirm the billing country matches your business location
LinkedIn supports Visa, MasterCard, Discover, American Express, and PayPal. And billing must be made from the same country as your ad account.
Step 5: Explore the ad Manager platform
You now have full access to LinkedIn’s powerful self-service advertising platform. Take some time to explore all the capabilities at your fingertips.
Some key sections to check out:
- Campaign Manager – Create, launch, and monitor campaigns
- Assets Manager – Build ads, target audiences, creatives
- Billing – View statement, change payment method
- Support – Access marketing resources and guides
Get familiar with how LinkedIn structures accounts, campaigns, ad groups, creatives, and targeting to prepare you for building your first ad campaign.
Benefits of Creating a LinkedIn ad Manager Account
Now that you know how to create an ad Manager account, let’s look at some of the key benefits this unlocks for advertising on LinkedIn:
Target your ideal audience
LinkedIn advertising enables precise targeting based on professional demographics, interests, skills, company attributes, and more. You can define your ideal customers and serve relevant ads directly in their feeds.
Powerful ad formats
Choose from Text, Image, Video, Carousel, Message, and Conversation ads. With creative flexibility combined with accurate targeting, you can craft high-converting campaigns.
Robust campaign management
The self-service platform makes it easy to launch campaigns in minutes, monitor performance in real-time, optimize based on insights, and manage budgets and billing.
Insider marketing resources
Take advantage of LinkedIn’s guides, tools, and best practices resources to execute campaigns like a pro. Ad Manager unlocks exclusive insider tips and support.
Flexible billing models
Pay only for results through pay-per-click or pay by impression models. Set daily budgets and maximize return on ad spend. LinkedIn pricing is transparent with no hidden fees.
In summary, a LinkedIn ad Manager account unlocks powerful features to reach a professional audience and achieve your marketing objectives.
Tips for Getting Started with LinkedIn Ads
As you start planning your first LinkedIn ad campaigns, keep these tips in mind:
Define your goals
Be clear on what you want to achieve – brand awareness, leads, sales conversions? Align campaign objectives and ad strategy accordingly.
Target meticulously
Leverage LinkedIn’s profile data for accurate targeting. Identify who your best customers are and how to reach more of them.
Highlight value propositions
Communicate clearly how your product or service solves pain points and delivers value. Focus messaging on customer needs.
Create relevant, high-quality ads
Ensure your creatives, copy, images, and videos speak directly to your audience and align with their interests.
Monitor and optimize
Check campaign analytics regularly and optimize based on insights. Shift budget to better-performing ads and audiences.
Retarget engaged users
Remarket to users who engaged with your ads to drive more conversions from high-intent audiences.
A/B test ad variations
Try different creatives, messages, captions, ad formats, etc. and see what resonates best with your target audience.
Following LinkedIn’s best practices and testing different approaches will help maximize your ad performance.
Conclusion
Creating a LinkedIn ad Manager account unlocks powerful advertising capabilities to reach LinkedIn’s audience of professionals. With precise targeting options, compelling ad formats, and robust analytics, you can execute high-quality B2B marketing campaigns.
Just follow the simple steps to set up your ad account, add billing details, and start navigating the platform. Keep LinkedIn’s tips in mind as you plan your ad strategy and launch your first campaigns. Monitor performance data to refine your approach for optimal results.
With over 15 million Advertising members, the potential to boost brand awareness, generate quality leads, and drive sales with LinkedIn ads is immense. Sign up for ad Manager to get started today.
Frequently Asked Questions
What information do I need to create a LinkedIn ad account?
You need an active LinkedIn company page, a LinkedIn user profile (optional), billing details like a credit card, and to agree to LinkedIn’s advertising policies.
How much does it cost to advertise on LinkedIn?
LinkedIn ad pricing is based on pay-per-click (CPC) or cost-per-impression (CPM) models. Minimum bid costs are around $2 per click. Average CPCs range from $3-$5 depending on targeting.
What types of ads can I create with LinkedIn ad Manager?
Options include Text ads, Image ads, Carousel ads, Video ads, Dynamic ads, Conversation ads, and Lead Gen Forms. You can also sponsor content and run recruitment campaigns.
Can I manage multiple LinkedIn ad accounts?
Yes, you can manage multiple ad accounts associated with different companies or brands from a single Login. Access individual accounts from the account switcher.
Is there a minimum ad budget on LinkedIn ad Manager?
There are no mandatory minimum spend requirements. However, LinkedIn recommends a minimum budget of $10 per day per ad set for optimal results.
