Having a LinkedIn company Page is a great way to establish your business’s presence on LinkedIn and take advantage of the platform’s professional networking opportunities. While it’s easy to create a company Page from a desktop, you may need to manage your Page while on the go from your iPhone. Here’s a step-by-step guide to creating a LinkedIn company Page right from the LinkedIn mobile app.
Pre-requisites
Before you can create a LinkedIn company Page on your iPhone, there are a few requirements you need to fulfill:
- You need to have a personal LinkedIn profile in order to create a company Page. If you don’t have a LinkedIn profile yet, download the LinkedIn mobile app on your iPhone and sign up for an account.
- Your personal LinkedIn profile needs to list your current company and position. LinkedIn will pull this information to pre-populate your company Page.
- You need to have admin access for the company you want to create a Page for. Typically this means you need to be an employee who is authorized to represent the company on LinkedIn.
- Make sure you have the latest version of the LinkedIn mobile app installed on your iPhone. You can download or update it from the App Store.
Step 1: Tap the “Work” icon
Open the LinkedIn app on your iPhone. On the bottom navigation bar, tap the briefcase “Work” icon.
This will bring up your LinkedIn Work feed.
Step 2: Tap “Create a company Page”
From your Work feed, tap the “Create a company Page” button. This will launch the company Page creation process.
Step 3: Select your company
LinkedIn will automatically pull your current company and position from your personal profile. Tap “Yes” to confirm you want to create a Page for this company.
If you don’t see the correct company, you can tap “Switch companies” and search for the name of the company you want to create a Page for.
Step 4: Verify your admin access
LinkedIn will ask you to verify your admin access for the company by having you complete one of the following:
- Enter a verification code sent to your work email on file for the company.
- Provide a confirmed phone number that matches the company’s records.
- Answer a short series of questions that verify your employment status and knowledge of the company.
Follow the on-screen prompts to complete the admin access verification.
Step 5: Review pre-populated details
LinkedIn will pre-populate the following company Page details based on your personal profile and their company records:
- Company name
- Company size
- Industry
- Headquarters location
- Company description
Review each section carefully and make any edits or updates as needed so your Page accurately represents your company.
Step 6: Upload cover image
Every LinkedIn company Page needs a cover image. This large banner-like photo appears at the top of your Page. It’s one of the first things people will see, so choose an image that represents your company well.
Tap the “Upload image” button to select a photo from your iPhone’s library. Pick an eye-catching, high-quality image. LinkedIn recommends an image size of 1400×425 pixels.
Step 7: Add company logo
Add your company’s logo, which will appear in the top left corner of your Page. Tap the “Upload logo” button. Pick a square, high-resolution version of your logo to upload from your phone.
Step 8: Select key destinations
LinkedIn will allow you to highlight 3 key destinations on your company Page, such as your website, jobs page, etc. Select the most important pages, resources, or content you want to feature.
To add a key destination, tap “Add destination” and enter the URL and a label for each one you want to include.
Step 9: Enable follower statistics
On this page, LinkedIn gives you the option to display follower counts on your Page. Having follower stats visible can help drive engagement.
Toggle the switch on for “Show follower counts on your Page” if you want follower numbers displayed. Otherwise leave this disabled.
Step 10: Select optimizations for your Page
LinkedIn allows you to enable or disable a few optional optimizations for your new company Page:
- Open to job suggestions – Leave this on to allow LinkedIn members to recommend open roles for your company which will display on the Page.
- Showcase Pages – Keep this enabled to display curated employer brand Pages on your company Page.
- Analytics – This provides stats and metrics about views, followers and engagement for your Page. It’s recommended to keep this turned on.
Review each option and enable or disable them as desired for your Page.
Step 11: Select your call-to-action button
LinkedIn allows you to customize the call-to-action button that appears on your company Page. This button encourages visitors to take an action like following your Page, applying for jobs, visiting your website, etc.
Select the action you want to promote and enter any requested details like URL. Pick something strategic based on your Page goals.
Step 12: Personalize your LinkedIn URL
On this page, you can enter a custom URL slug for your Page URL on LinkedIn. For example, instead of a long numeric URL, you could customize it to something shorter and memorable like:
www.linkedin.com/company/yourcompanyname
Enter your preferred URL slug. LinkedIn will let you know if it’s available.
Step 13: Join the LinkedIn Marketing Partner Program
LinkedIn allows you to join their Marketing Partner Program as part of creating your Page. This gives you access to additional LinkedIn advertising tools and resources.
If interested, toggle the switch to join the program and agree to the terms. Otherwise, skip this step.
Step 14: Review and publish your Page
On the final page, LinkedIn provides a summary of all the details and customizations you’ve added for your company Page. Review everything carefully to confirm it’s all accurate.
Once you are ready, tap “Publish Page” to officially launch your company Page! Congratulations!
Next Steps After Creating Your Page
Here are some recommended next steps to help establish and grow your new LinkedIn company Page:
- Share the Page and ask coworkers to follow it.
- Engage with your followers by liking and replying to their comments and reactions on your Page’s posts.
- Post updates regularly to provide value, highlight news, share insights, etc.
- Use hashtags strategically to expand your reach.
- Run Sponsored Content campaigns to get your Page and posts in front of more of your target audience.
- Add a customized Showcase Page to highlight your culture, work, products, services, etc.
- Check Page analytics frequently to see what content resonates best with your followers.
With a great company Page and some regular community management, you can establish LinkedIn as a hub for your brand, reach new customers and talent, and achieve business goals.
Frequently Asked Questions
Here are answers to some common questions people have about creating a LinkedIn company Page on an iPhone:
Does it cost anything to create a LinkedIn company Page?
No, LinkedIn provides Pages as a free tool for businesses. There are optional paid advertisements you can place, but a basic company Page is free to set up and use.
Can I create a Page from my personal profile?
No, to create a LinkedIn company Page you must be an authorized employee representing the business. Your personal profile must include your employment details as well.
What size should my company Page cover image be?
LinkedIn recommends a cover image sized 1400×425 pixels. Pick a high-quality image that represents your brand well.
How do I add additional admins to my Page?
As the Page creator, you can add other employees as managers and admins. On desktop, go to your Page settings and choose “Manage admins.” On mobile, tap the 3 dots icon from your Page and select “Manage admins.”
Can I create multiple Pages for the same company?
No, LinkedIn only allows one primary company Page per business. However, you can create additional Showcase Pages to highlight different aspects like services, culture, products, etc.
How soon until my new Page goes live?
Once you finish creating your Page and tap “Publish,” it goes live immediately and will be viewable by others on LinkedIn.
Conclusion
Creating a polished company Page on LinkedIn is an impactful way to establish a presence and connect with customers and talent. While the process requires some thoughtful preparation, the LinkedIn mobile app makes it easy to set up your Page entirely from your iPhone.
With these step-by-step instructions, you can create a stunning company Page that engages your audience – no desktop required. Focus on your high-quality visuals, optimized content, and joining the Marketing Partner Program. Then post regularly and analyze your analytics to grow your followers.
A well-managed company Page will become a hub for your brand, allowing you to achieve business goals and build connections. Give your audience a fantastic first impression by taking the time to create the best Page possible right from your iPhone.
Step | Action |
---|---|
1 | Tap the “Work” icon |
2 | Tap “Create a company Page” |
3 | Select your company |
4 | Verify your admin access |
5 | Review pre-populated details |
6 | Upload cover image |
7 | Add company logo |
8 | Select key destinations |
9 | Enable follower statistics |
10 | Select optimizations for your Page |
11 | Select your call-to-action button |
12 | Personalize your LinkedIn URL |
13 | Join the LinkedIn Marketing Partner Program (optional) |
14 | Review and publish your Page |