How do I create multiple LinkedIn pages?

Having multiple LinkedIn pages can be useful for managing your professional online presence. You may want separate pages for different businesses you own, or to distinguish between roles at the same company. LinkedIn allows you to create and manage up to 50 pages through its platform.

Why Have Multiple LinkedIn Pages?

Here are some common reasons people create additional LinkedIn pages:

• Separate pages for different businesses – If you own multiple companies or side projects, having distinct pages helps keep them differentiated.
• Distinguish between current and past roles – You can highlight your current position on one page while still showcasing achievements from previous jobs on another.
• Multiple areas of expertise – For broad skillsets, separate pages allow you to tailor content to specific audiences interested in each subject.
• Different languages – Publishing pages in local languages helps connect with international audiences.
• Manage a group or company page – Administrators often create separate pages to manage their official roles.
• Anonymous browsing – A secondary page lets you visit profiles discreetly since connections won’t be notified.

The key is having a clear purpose for each additional page that serves your professional goals on LinkedIn.

How to Create a Second LinkedIn Page

Here are step-by-step instructions to create another page on LinkedIn:

1. Go to LinkedIn.com and click “Join now” even if you already have an account. This will start the process of creating a new page.
2. Enter your name, email address, and password for the new account. Make sure to use an alternate email from your original profile.
3. Select to join LinkedIn as a professional and fill out the basics like location and job title.
4. After confirming your email, go back to LinkedIn.com and log in to your original account if you aren’t already.
5. In the top right, click on your profile icon and select “Manage additional pages”.
6. On this page, click “Create a page”. Select “Professional” and enter the name for your new page.
7. The new page will now be listed under your original account. Click on it to edit and customize as needed.

Once created, you can quickly switch between pages using the account switcher dropdown menu at the top. Pages will remain private until you choose to publish them. You’ll want to personalize each with a unique profile photo, cover image, customized URL, and relevant content.

Best Practices

To maximize the impact of your additional LinkedIn pages, keep these best practices in mind:

• Clarify in your summary or bio that this is a secondary page and include a link to your main profile.
• Use a distinct profile photo to differentiate pages at a glance.
• Customize the URL with keywords related to each page’s focus area.
• Curate content and connections specifically suited to the goal of that page.
• Allow all pages to link to each other to indicate they are affiliated.
• Interact with each page consistently. Keeping pages regularly updated helps them remain active.

LinkedIn Rules

As you create and manage multiple pages, be aware of LinkedIn’s policies:

• You can create up to 50 LinkedIn pages.
• Each page should represent a real person or entity. Fake pages will be removed.
• Impersonating others is against LinkedIn terms of service. Pages must accurately represent the account owner.
• All LinkedIn user agreement policies apply to each of your pages.
• Only one LinkedIn page can be associated with an email address at one time. You’ll need unique emails for each page.

Violating any LinkedIn rules could get your accounts and pages permanently restricted or banned.

Managing Multiple Pages

With several pages to keep up with, organization is key. Here are some management tips:

• Use the account switcher to seamlessly toggle between pages. Add this extension to your browser toolbar for even quicker access.
• Turn on notifications for important page updates so you don’t miss messages or mentions.
• Use a social media management platform to schedule and publish content across all pages.
• Leverage company pages for employee access. Add trustworthy team members as managers and editors to help distribute workload.
• Bookmark key analytics reports to regularly review each page’s growth and engagement.
• Export connections to Excel periodically to back up relationships for access between pages.

With the right tactics, having multiple LinkedIn pages can be an asset, not a hassle. But focus on quality over quantity when considering additional pages for your personal brand.

Frequently Asked Questions

For more details on managing multiple LinkedIn pages, here are answers to common questions:

Can I merge two LinkedIn pages?

No, LinkedIn does not allow users to merge two existing pages. You’ll need to choose which page to continue using and delete the other.

How do I recover or reset a forgotten password for my other LinkedIn pages?

Use LinkedIn’s password reset process by clicking Forgot password? on the login page. Reset instructions will be sent to the email on that account.

Can I rename my LinkedIn pages?

Yes, you can edit the name listed on a page by clicking into Settings & Privacy > Profile. The unique URL will remain unchanged.

How do I delete one of my LinkedIn pages?

In Settings & Privacy > Account preferences, scroll down to find the Close account section. Click “Close your account” and follow prompts to confirm account closure.

Can I reuse an email for a closed LinkedIn page?

After closing a page, that email address will be available to use for a new page after 30 days. This allows time to prevent reopening a deleted account.

Conclusion

With the right strategy, running multiple LinkedIn pages can help you showcase different facets of your professional brand and areas of expertise. Start by identifying your purpose for each additional page, and who you want to connect with through each one. Maintain pages by consistently posting unique content optimized for those audience goals. While juggling multiple accounts takes effort, the added flexibility and exposure can make the work worthwhile.