LinkedIn recommendations are a great way to showcase your skills, experience, and credibility. Adding LinkedIn recommendations directly to your website or blog can help establish trust and authority with visitors.
Displaying your LinkedIn recommendations publicly allows you to leverage your professional network and relationships to strengthen your personal brand. Recommendations act as “social proof” that you are skilled in your field.
Embedding recommendations is easy to do by generating embed code from LinkedIn. The code can be simply copied and pasted into your website HTML. LinkedIn recommendations can be added to any page on your site, including your homepage, About page, or individual services/products pages.
Here’s what you’ll learn in this guide:
- Why you should display LinkedIn recommendations on your website
- How to get the embed code for your LinkedIn recommendations
- Where to place the embed code on your website
- How to customize the styling of embedded recommendations
- Tips for managing and updating your recommendations
Let’s get started!
Why Show LinkedIn Recommendations on Your Website
Here are some of the key benefits of featuring your LinkedIn recommendations prominently on your website:
Boosts Credibility and Trust
Positive recommendations from other professionals demonstrate that people value the quality of your work and expertise. This social validation establishes credibility and trust with new visitors.
Provides “Proof” of Your Skills
Rather than making empty claims about your capabilities, LinkedIn recommendations offer tangible examples and evidence that you can deliver on promises.
Supports Your Brand as an Expert
Quality recommendations reinforce your personal brand as a skilled professional or subject matter expert. They support the image you want to project.
Helps Convert Prospects
On websites and sales pages, recommendations can help nudge prospects closer to a purchase or contact decision. They help convince visitors you’re the best choice.
It’s Free Social Proof
Unlike paid ads, you don’t have to spend anything to display recommendations from your network. It’s always on and working 24/7 as organic social proof.
Easy to Maintain and Update
Refreshing your recommendations on your site is as simple as refreshing the embed code from LinkedIn. There’s no need to manually update content.
Clearly, showcasing genuine recommendations on your website has many upsides with little downside. Now let’s look at how to actually embed them.
How to Get the Embed Code for LinkedIn Recommendations
Getting the necessary embed code to display LinkedIn recommendations on your website takes just a couple of steps:
Step 1: Create a LinkedIn Profile Badge Widget
– Visit LinkedIn.com and log into your account.
– Go to your profile page and click “Edit public profile & URL” in the intro section.
– Scroll down and click on the “Featured” section.
– Click the pencil icon to edit the Featured section.
– Click the plus icon to add a new featured item.
– Select “Recommendations” from the dropdown menu.
– Choose the recommendations you want to showcase.
– Drag to reorder them as desired.
– Click “Save featured”.
This adds a recommendations widget to your public profile.
Step 2: Customize the Badge & Copy the Code
– Hover over the recommendations widget in your featured section.
– Click the “…” icon.
– Select “Embed badge” from the dropdown menu.
– On the popup, customize options like theme color and number of recommendations shown.
– Highlight and copy the embed code under “Paste HTML to embed in website section”.
– The embed code will look something like `