Embedding a video from LinkedIn into your website can be a great way to showcase thought leadership content, drive traffic, and boost engagement. However, unlike YouTube or Vimeo, LinkedIn does not provide embed codes for its native video content. This means you need to take a few extra steps to get LinkedIn videos integrated onto your site.
In this comprehensive guide, we’ll walk through the entire process step-by-step, covering:
- Why you should embed LinkedIn videos on your website
- How to download LinkedIn videos to your computer
- Converting the LinkedIn video file into a web-friendly format
- Uploading and embedding the converted video file on your website
- Best practices for embedding LinkedIn videos on your site
By the end of this guide, you’ll have all the knowledge needed to seamlessly embed any type of LinkedIn video content on your website.
Why Embed LinkedIn Videos on Your Website?
Here are some of the top benefits of featuring LinkedIn videos on your website:
1. Showcase Thought Leadership Content
LinkedIn is home to a wealth of great thought leadership content, from detailed whiteboard explanations to live event recordings. Embedding this high-quality video content on your site allows you to educate and engage visitors while positioning your brand as an industry thought leader.
2. Drive Referral Traffic from LinkedIn
When you embed videos from LinkedIn rather than reuploading or downloading them, they remain connected to the LinkedIn platform. This means anyone who watches the video on your website can easily click through to view it on LinkedIn as well, driving referral traffic.
3. Increase Engagement
Video content can boost engagement metrics across the board, from time on site to lower bounce rates. Featuring relevant LinkedIn videos can help capture your visitors’ interest and get them more actively involved with your content.
4. Tap into LinkedIn’s Built-In Audience
Many popular LinkedIn videos already have established audiences. Embedding these videos allows you to tap into this existing interest and gain exposure to new audiences already engaged with the content.
5. It’s Free!
Embedding videos hosted on LinkedIn is completely free and doesn’t require a paid account. This makes it easy and budget-friendly to test out different video content types and see what resonates most with your audience.
How to Download LinkedIn Videos
To embed a LinkedIn video on your website, you first need to download it to your computer. Here are two methods for downloading videos from LinkedIn:
Method 1: Save LinkedIn Videos from the Desktop Site
- Go to the LinkedIn video post you want to embed and play the video.
- Right click on the video player and choose “Save Video As.”
- Select a download location on your computer and click “Save” to download the MP4 video file.
This method works well for one-off video downloads. However, the video quality may not be ideal since it’s pulled directly from the LinkedIn video player.
Method 2: Use a Video Downloader Tool
For higher quality LinkedIn video downloads, use a dedicated downloader tool like SnapSave, GetVideo, or SaveFrom. These tools allow you to paste in the video URL and will give you options to download the video in different formats and resolutions.
Some key advantages of using a video downloader tool include:
- Higher video quality options
- Ability to download entire playlists or channels
- Converter to save videos in MP4, WebM, and other formats
- User-friendly interfaces
Just make sure to only use the downloaded LinkedIn videos on your own website, not on other sites or platforms. This ensures you stay compliant with LinkedIn’s user agreement.
Convert the LinkedIn Video File
Once downloaded, you’ll need to convert the LinkedIn video into a web-friendly format before uploading to your site.
We recommend converting to MP4, which has wide browser support and gives you flexibility with the embed player.
Here are two easy ways to convert your LinkedIn video download:
Use an Online Converter
Online converters like Convertio or Zamzar allow you to quickly convert your LinkedIn video file into MP4 without installing any software:
- Go to the converter site and select MP4 as the target format.
- Upload your LinkedIn video file from your computer.
- Click “Convert” and wait for the platform to process your file.
- Download the converted MP4 video to use on your site.
Use Desktop Software
For batch video conversions or ongoing video projects, download a desktop app like Handbrake or FFmpeg:
- Install the video encoding software on your computer.
- Add your LinkedIn video file to the program.
- Choose MP4 as the output format.
- Click convert and save the new MP4 file.
Desktop converters give you more customization options and are ideal for converting multiple LinkedIn videos at one time.
Upload and Embed the Converted Video
Once you’ve converted the LinkedIn video into an MP4 file, it’s time to upload and embed it on your website.
Here’s an overview of the process:
1. Upload the MP4 File
Upload your converted LinkedIn video file to a media library or video hosting platform connected to your website, such as:
- WordPress – Use the built-in media library.
- Wix – Connect to a storage service like Google Drive or Dropbox.
- Squarespace – Integrate with a service like YouTube or Vimeo.
- Webflow – Add videos using the Assets panel.
This stores the video securely on your site for easy embedding.
2. Copy the Video Embed Code
Once uploaded, copy the HTML embed code for the video from your platform’s media settings. This is the code snippet that will display the video player.
It usually looks like:
<iframe src="https://www.example.com/video.mp4" width="640" height="360" frameborder="0" allowfullscreen></iframe>
3. Paste the Embed Code on Your Site
Finally, paste the video embed code on your website page, blog post, or any location you want the video to appear.
Many site builders and CMS platforms will have a dedicated embed block or video element to easily insert embed code.
And that’s it! The embedded video should now show up and function correctly on your website.
Best Practices for Embedding LinkedIn Videos
When embedding LinkedIn videos on your website, keep these best practices in mind:
Optimize the Video Player Size
Choose an embed size in balance with your content layout. A width between 480 to 720px is ideal for most websites.
Use High Quality Downloads
Always download the original video file at the highest quality possible to reduce pixelation and formatting issues.
Add a Preview Image
Set a custom thumbnail image for the video to showcase relevant imagery to visitors before hitting play.
Include a Descriptive Title
Give your video player a title that explains the content to provide context for website visitors.
Transcribe and Link Key Points
Consider transcribing then linking out to key topics and resources mentioned in the video to boost discovery.
Make the Video Responsive
Make sure your embedded video scales and functions properly on mobile devices. Test it across different browsers and screens.
Conclusion
Although LinkedIn doesn’t provide out-of-the-box embed codes, adding LinkedIn videos to your website is simple with the right process.
To recap, you’ll need to:
- Download the video from LinkedIn either directly or using a tool
- Convert the video file into a web-ready MP4 format
- Upload the converted video to your site’s media library
- Copy the embed code and paste it where you want the video to display
With these steps, you can embed any type of informative, useful, or entertaining LinkedIn video content on your website.
Featuring videos on your site provides a dynamic way to showcase visual content, build professional credibility, and boost site traffic and interaction.
So start sourcing those great LinkedIn videos to embed on your website today. Your visitors will thank you!