LinkedIn ads provide a powerful platform for marketers to reach their target audience. With detailed targeting options, powerful tracking capabilities, and robust reporting features, LinkedIn ads enable marketers to gain valuable insights into their campaigns. One of the key features of LinkedIn ads is the ability to export campaign data for further analysis. Exporting LinkedIn ads data allows you to dive deeper into your campaign performance in external tools like Excel or Google Data Studio. In this article, we’ll walk through the steps for exporting data from LinkedIn ads.
Why Export LinkedIn Ads Data?
Here are some of the key reasons you may want to export your LinkedIn ads data:
- Perform more complex analysis – The native LinkedIn ads reporting provides high-level campaign insights. Exporting the data allows you to manipulate the data and uncover deeper insights in Excel, Google Sheets, etc.
- Create custom visualizations – LinkedIn ads reporting includes some basic charts and graphs. Exporting the data enables you to build custom visualizations and dashboards in tools like Data Studio for clearer insight.
- Long term data storage – LinkedIn ads data is available for download for only 90 days. Exporting important campaign data allows you to store it long term for future reference.
- Share with stakeholders – Exporting LinkedIn ads data allows you to easily share campaign performance reports with managers, clients, and other stakeholders.
In summary, exporting your LinkedIn ads data opens up more flexibility in how you analyze, visualize, store, and share your campaign performance.
What LinkedIn Ads Data Can You Export?
LinkedIn enables you to export a wide range of advertising data points, giving you in-depth information on your campaigns. Here are some of the key data you can export from LinkedIn ads:
Campaign data
- Campaign name
- Campaign status (active, paused, etc.)
- Impressions
- Clicks
- Unique clicks
- Engagements
- Conversions
- Cost
Ad data
- Ad name
- Ad status (active, paused, etc.)
- Impressions
- Clicks
- Unique clicks
- Engagements
- Conversions
- Cost
Creative data
- Creative name
- Headline
- Description
- Objective (awareness, consideration etc.)
- Impressions
- Clicks
- Unique clicks
- Engagements
- Conversions
- Cost
Audience data
- Targeting types used (location, company size, job title etc.)
- Demographics (age, gender, etc.)
- Interests
- Impressions
- Clicks
- Unique clicks
- Engagements
- Conversions
- Cost
Conversion data
- Conversion type
- Conversion name
- Conversion value
- Conversion time
- Conversion details (page visited etc.)
This is the key high-level data you can export from LinkedIn campaigns, ads, creatives, audiences, and conversions. Exporting this data enables deep analysis and understanding of your LinkedIn ads performance.
How to Export LinkedIn Campaign Manager Data
Here are step-by-step instructions for exporting data from the LinkedIn Campaign Manager:
- Log into your LinkedIn Campaign Manager account and go to the Reporting tab.
- Use the filters and date range to isolate the specific data you want to download. For example, you may want to focus on data for a specific campaign over the last month.
- Click on the “Export” button in the top right of the Reporting page.
- Select your desired export settings:
- Format: CSV or TSV
- Data to export: impression, clicks, etc.
- Date granularity: hourly, daily, etc.
- Campaigns, ad groups, ads, etc. to include.
- Select Export. LinkedIn will process the export request and email you the file when complete.
- The exported CSV file provides rows of data that can be opened in Excel or other tools for custom analysis and reporting.
Following these steps allows you to easily export your desired LinkedIn Campaign Manager data. The flexibility in what data you export and settings like date ranges provides extensive control over your LinkedIn ads analysis.
How to Export LinkedIn Ads Reporting Data
If you want to export reporting data from your LinkedIn self-serve ads, here are the steps:
- In your LinkedIn Ads account, go to the Reporting tab.
- Use the filters to isolate the data you want to export (campaign, date range, etc.)
- Click on the export icon next to any chart or graph.
- Select your export options:
- Export format: CSV, PDF, PPT
- Date granularity: hour, day, etc.
- Metrics to include
- Click “Export”. Your exported report file will download.
- Open the downloaded CSV file in Excel or another program for further analysis.
Exporting directly from the LinkedIn Ads reporting graphs and charts provides a streamlined way to access commonly used data like clicks, impressions, and conversions. The ability to export charts andUnderstand Your LinkedIn Ads Performance in Depth
Now that you know how to download your LinkedIn ads data, you can conduct much more powerful analysis on your LinkedIn advertising performance.
Here are some examples of insights you can unlock by exporting your data:
Trend analysis in Excel
Export your daily or weekly impression and click data into a table in Excel. Use pivots or charts to visualize trends over time. Spot when your ad performance peaked or dipped. Identify optimal budget allocation by week/month.
Audience analysis in Google Sheets
Pull your audience demographic and interest data into Google Sheets. Use functions like COUNTIFS to analyze performance by audience segment. Identify your best performing target audiences to refine your ads.
Custom dashboards with Data Studio
Build interactive dashboards in Google Data Studio with your exported LinkedIn ads data. Include charts, graphs, and tables to visualize campaign, ad, and audience performance. Share or embed your dashboard.
Compare performance in BigQuery
Load your LinkedIn ads data into BigQuery for large scale analysis. Write SQL queries to deeply analyze performance across campaigns, ads, creatives, and audience segments. Join with other marketing data for a complete view.
Data science modeling in Python/R
Export your LinkedIn data into Pandas dataframes using Python or as tibbles in R. Build advanced models to predict conversions or CTR using machine learning algorithms like regression or random forest.
The possibilities are endless when you can access and manipulate your LinkedIn ads data!
FAQs
Here are answers to some frequently asked questions about exporting LinkedIn ads data:
What’s the difference between Campaign Manager vs Ads Reporting exports?
Campaign Manager exports allow you to download your full account data. Ads Reporting exports are more for analyzing individual campaigns and ad units.
What’s the maximum number of rows you can export from LinkedIn ads?
For self-serve ads reporting, you can export up to 100,000 rows of data. For Campaign Manager, the limit is 1 million rows per data export.
What date range can you export data for?
You can export self-serve ads data for up to the past 12 months. For Campaign Manager, you can request exports for up to the past 18 months.
Does LinkedIn ads data export include conversion metrics?
Yes, you can export conversion metrics like number of conversions, conversion value, and conversion timestamp for analysis.
Can I automate exporting my LinkedIn ads data on a schedule?
Yes, you can use the LinkedIn Ads API or LinkedIn Campaign Manager API to build automated scripts to export your LinkedIn ads data on a recurring basis.
Conclusion
Exporting data from LinkedIn ads provides powerful analytics capabilities beyond the native LinkedIn reporting. With the ability to download audience, creative, financial, and conversion data, you can analyze LinkedIn campaign performance from all angles. Conducting regular exports from LinkedIn ads allows you to unlock deeper optimization insights and make data-driven decisions to boost your LinkedIn advertising results over time.