How do I find my company’s LinkedIn URL?

LinkedIn is the world’s largest professional networking platform with over 810 million members worldwide. Having a LinkedIn page for your company allows you to establish your brand presence, connect with customers and partners, post updates and news, and attract potential job candidates.

Why Should My Company Have a LinkedIn Page?

Here are some of the key benefits of having a LinkedIn company page:

• Increased brand awareness – A LinkedIn page helps people find and learn about your company.
• Recruitment – You can attract new talent by posting job openings.
• Lead generation – LinkedIn provides tools to generate sales leads.
• Customer engagement – Interact with your target audience by sharing content.
• Thought leadership – Position your company as an industry leader.
• Competitive research – Monitor your competitors’ LinkedIn activity.

Step 1 – Determine If Your Company Already Has a Page

Before creating a new LinkedIn page, first check if your company already has an existing page. Here’s how:

1. Go to LinkedIn.com and log into your account.
2. In the search bar, type your company name and location.
3. Review the search results – your company may already have a LinkedIn page created by an employee.
4. If you see a page that looks official with your company’s logo, then your company likely already has a LinkedIn presence.

If your search doesn’t yield any relevant company pages, move on to creating a new page.

Step 2 – Create a LinkedIn Company Page

To create a LinkedIn page for your company:

1. Go to LinkedIn.com and click on “Work” in the top menu bar.
2. Select “Create a company page” – you’ll need a LinkedIn account to do this.
3. Choose to create a page from scratch or use LinkedIn’s page templates.
4. Enter your company details – name, industry, description, location, company size, etc.
5. Upload an official company logo that meets LinkedIn’s image requirements.
6. Click “Create page.”

Congratulations, your company now has a presence on LinkedIn!

Step 3 – Populate and Optimize the Page

Now it’s time to add key sections and information to your new company page:

• Cover image – Upload a banner image that represents your brand.
• About tab – Provide an overview of your company’s products/services, mission, values, and culture.
• Careers tab – List open positions to attract qualified candidates.
• Life tab – Show what it’s like to work at your company with photos, videos, and employee stories.
• Products/Services tabs – Feature and describe what your business offers.
• Posts – Share company news, events, articles, and thought leadership content.
• Analytics – Review follower growth, post engagement, page visitors, etc.

Optimizing these key components helps make your LinkedIn page more discoverable, engaging, and informative.

Step 4 – Get Followers and Engagement

Ways to get more followers and engagement for your new LinkedIn company page include:

• Employee sharing – Have your team share and interact with your page’s posts.
• Sponsored content – Pay for sponsored LinkedIn posts to reach a wider audience.
• Cross-promotion – Promote your page on your website, emails, other social channels, etc.
• Quality content – Post content your audience finds valuable.
• SEO optimization – Use relevant keywords so your page is easily discovered.
• Paid advertising – Invest in LinkedIn ads to increase awareness.
• Giveaways/contests – Offer prizes to incentivize follows and shares.
• Influencers/employees – Leverage your team and partners’ networks.

Step 5 – Manage and Maintain the Page

Ongoing management is important to keep your LinkedIn company page active and effective. Best practices include:

• Post regularly – Share company and industry news, leveraging different formats like articles, images, polls, events, etc.
• Monitor notifications – Respond promptly to comments, messages, and other notifications.
• Analyze metrics – Review follower growth, engagement rates, clicks, etc. to optimize efforts.
• Update information – Keep tabs and company details, open positions, etc. current.
• Interact with followers – Like/comment on follower posts to foster community.
• Promote employees – Endorse and share employee profiles to highlight your expertise and talent.

Putting in place an ongoing content and community management process ensures your LinkedIn presence remains vibrant and impactful.

How to Find Your Company’s LinkedIn URL

Once you’ve created a LinkedIn company page, you’ll want to find its unique page URL to promote it. Here are two ways to find your LinkedIn URL:

Method 1 – From the LinkedIn Website

1. Go to your company’s LinkedIn page while logged into your account.
2. Click on your company name at the top of the page to open the page overview.
3. Copy the URL from your browser address bar. This is your company page’s unique LinkedIn URL.

For example: https://www.linkedin.com/company/apple

Method 2 – From the LinkedIn Mobile App

1. Open the LinkedIn app on your mobile device.
2. Go to your company page from your home feed.
3. Tap the “More” menu (three dots icon) at top right.
4. Select “Copy link” to copy your company page’s URL.

You can now use this URL to link to your LinkedIn company page from your website, emails, and other marketing materials. Having a custom, branded URL makes your page look more professional and easier to access.

Conclusion

Having a strong company presence on LinkedIn provides valuable opportunities to engage customers, attract talent, drive leads, and build your brand. By creating and optimizing a LinkedIn company page using the steps outlined above, you can establish your business on the world’s largest professional network. Maintain an active presence by posting content regularly, interacting with followers, monitoring analytics, and keeping information updated. Finding your unique LinkedIn URL enables you to seamlessly link and drive traffic to your company page.