LinkedIn Sales Navigator is a powerful sales prospecting tool that allows you to find and connect with your ideal customers. One of the key features of Sales Navigator is the ability to find email addresses for prospects, enabling you to initiate contact.
What is LinkedIn Sales Navigator?
LinkedIn Sales Navigator is LinkedIn’s premium sales tool designed specifically for sales professionals and teams. It provides access to advanced searching, lead recommendations, Saved Leads organization, TeamLink collaboration, PointDrive sales presentations, and more.
With Sales Navigator, you can:
- Search for prospects by company, industry, job title, skills, geography, and more
- Save leads and add notes to stay organized
- Get notified when saved leads make changes to their LinkedIn profiles
- View statistics on lead engagement
- Access contact information for leads, including email addresses and phone numbers
Sales Navigator integrates with popular CRMs and sales workflows. There are different subscription levels based on individual or team needs. It costs around $80-$140 per user per month.
Why Find Email Addresses on LinkedIn?
Knowing a prospect’s email address allows you to directly reach out to initiate a relationship. Here are some of the benefits of connecting via email:
- Personalized outreach: You can craft customized emails for each prospect that demonstrates you understand their needs.
- Build rapport: Establishing a one-on-one connection helps build trust and rapport.
- Nurture leads: Email enables you to nurture prospects by providing valuable information over time.
- Track conversations: Email provides a record of all your communications that you can reference.
- Response flexibility: Prospects can respond on their own time when it’s convenient.
However, getting access to email addresses isn’t always straightforward. That’s where Sales Navigator comes in.
How to Find Email Addresses in Sales Navigator
Sales Navigator provides three primary ways to find email addresses for your prospects on LinkedIn:
- Contact Info section
- Lead Builder tool
- Search by email address
Let’s explore each of these options in more detail:
1. Contact Info Section
When viewing a prospect’s profile, check their Contact Info section on the right rail. If the prospect has added and verified their email, it may be visible here.
For example, when viewing John Smith’s profile you may see:
John Smith
Senior Product Manager at ACME Inc.
Contact info:
[email protected]
If you see the email address listed like this, you can use it to reach out. However, email visibility depends on the prospect’s privacy settings. Often the email will be hidden and show “Email available” instead of the actual address.
2. Lead Builder Tool
The Lead Builder tool compiled contact info from several sources beyond the prospect’s profile. To use it:
- Search for your prospect in Sales Navigator.
- Open their profile and click the “Add to Leads” button.
- In the Lead Builder pop-up, click “View More Contact Info.”
On the expanded Lead Builder view, you may see the prospect’s verified email address pulled from various sources used by Sales Navigator. This is one of the best ways to find emails for prospects on LinkedIn.
3. Search by Email Address
If you already have an email address for your prospect that isn’t turning up their LinkedIn profile, you can search for them directly by email:
- Go to the Sales Navigator search bar.
- Enter the email address in quotes, such as “[email protected]”.
- If found, this will bring up the LinkedIn profile associated with that email.
This search works even without a profile name and confirms the email address is connected to that prospect on LinkedIn.
Tips for Using Email Addresses from LinkedIn
Here are some best practices to follow when reaching out to prospects using emails found through Sales Navigator:
- Personalize the first email – Reference information you learned from their LinkedIn profile to show you did your research on them.
- Keep emails short – Respect their time by crafting a concise introductory email. You can provide more details in future follow-ups.
- Use a professional email signature – Include your name, company, title, phone number, and LinkedIn profile to establish your credibility.
- Send during business hours – Most prospects check their email between 9 am – 6 pm on weekdays in their time zone.
- Follow up – If your first email gets no response, follow up in a week or so with a new message.
- Add value – Offer useful information, resources, or insights related to their company or role in your outreach.
Pro Tips for Finding Emails
Beyond the main ways to find email addresses in Sales Navigator, here are some pro tips to help uncover more emails:
- Use advanced search filters – Try filtering by seniority, company size, industry, job function, location, skills, age, and more.
- Leverage TeamLink – Your colleagues may have prospects’ email addresses already saved.
- Integrate with email tools – Connect Sales Navigator with tools like Outreach or Mixmax to expand your search.
- Visit their website – Look for the prospect’s email format on their company website.
- Guess their email – Try different email combinations with their name, company, and role.
Getting a bit creative with search filters, integrations, and email formats will uncover more email addresses.
Troubleshooting When You Can’t Find the Email
In some cases, you may not be able to find the prospect’s email address through normal search methods. Here are some troubleshooting tips:
- Check profile privacy settings – Prospects can hide their email and other info.
- Use social media – Look for their email on Twitter, Facebook, or other platforms.
- Ask for an intro – Reach out to mutual connections and ask for an email introduction.
- Call them – As a last resort, call their office number to obtain the email.
- Connect via InMail – Send them an InMail message via LinkedIn asking to connect.
With persistence and creativity, you can nearly always find ways to get the email address for your top prospects.
Leverage Email Sequences
Once you have an email address, make the most of it by creating tailored email sequences. Here are some email sequence best practices:
- Start with a personalized email to demonstrate you did research on them.
- Follow up within a week if no response to your first outreach.
- Send valuable content like articles, whitepapers, or reports relevant to them.
- Put some time between emails to avoid overwhelming them.
- Keep the sequence brief – no more than 4-5 touchpoints total.
- Note if they opened your email or clicked a link – signs they are engaging.
- Have a clear call-to-action to schedule a meeting, connect on LinkedIn, or engage further.
Well-executed email sequences take advantage of having the prospect’s email address to build a relationship over time.
Conclusion
Finding email addresses is crucial for connecting with prospects on LinkedIn. Sales Navigator provides powerful tools to search for and uncover the emails you need to reach your prospects.
A few key takeaways:
- Check the prospect’s profile Contact Info, Lead Builder, and search by email address directly to find their email.
- Use advanced searches, TeamLink, integrations, and email format guessing to discover more emails.
- If unable to find the email, leverage social media, mutual connections, calls, or InMail to make contact.
- Create personalized email sequences to engage prospects over time.
With the right strategy, you can build a prospect list full of email addresses ready to be nurtured into sales opportunities.
