Having a strong presence on LinkedIn is critical for companies looking to build their brand, generate leads, and recruit top talent. One important metric to track is the number of followers your LinkedIn Company Page has. This indicates how many people are interested in your company and want to stay updated on your content.
Unlike individual LinkedIn profiles, Company Pages don’t have a built-in “Followers” section. However, there are a few different methods you can use to get a list of your Company Page followers on LinkedIn.
Use LinkedIn’s Analytics Tools
The easiest way to see all of your LinkedIn Company Page followers is by using LinkedIn’s analytics tools. LinkedIn provides analytics for Company Pages through the social media management platform Hootsuite.
To access your Company Page analytics:
- Log into Hootsuite and go to the “LinkedIn” tab
- Select your LinkedIn Company Page that you want to analyze
- Click on the “Followers” report
This will show you a list of everyone who is currently following your Company Page. You can also see how your follower count has trended over time.
Some key stats provided in the LinkedIn Company Page follower report include:
- Total followers
- Follower additions
- Follower losses
- Top follower locations
- Follower seniority
- Follower industries
You can export the raw list of followers as a CSV file to view the data in a spreadsheet. This makes it easy to segment and filter your followers list.
Use LinkedIn Recruiter
If your company has access to LinkedIn Recruiter, you can also leverage this tool to get a list of your Company Page followers. LinkedIn Recruiter is LinkedIn’s talent solution for identifying and contacting potential candidates.
To see your followers in Recruiter:
- Go to the Recruiter home page and select “Company Page Followers” from the menu
- Choose which Company Page you want to analyze
- Apply any filters to narrow down your list
- Click “Export” to download the filtered list of followers
With Recruiter, you can filter your Company Page followers by criteria like location, industry, seniority, and profile language. This helps you segment your audience and understand their demographics.
Try Third-Party Tools
There are also third-party social media management platforms that provide a list of your LinkedIn Company Page followers. Some examples include:
- Sprout Social – provides a list of followers and analyzes follower demographics
- Sendible – shows a list of all followers and their LinkedIn profile data
- AgoraPulse – tracks followers and unfollowers over time
- Socialbakers – exports a list of followers and analyzes engagement
Most of these tools will require connecting your LinkedIn Company Page to the platform. Once connected, they leverage the LinkedIn API to pull a list of your current followers.
Third-party tools provide added functionality like the ability to segment followers, analyze engagement, and compare to competitors. This gives additional insight beyond just a list of names.
Manually Export Your Followers List
If you don’t have access to any of the above tools, there is a manual method to get a list of LinkedIn Company Page followers using LinkedIn’s search feature.
To manually export your followers:
- Go to your Company Page and copy the vanity URL (e.g. linkedin.com/company/hubspot)
- Go to LinkedIn’s advanced search page: www.linkedin.com/search/results/people/
- Enter your Company Page vanity URL into the “Current Company” field
- Optional: Apply any additional filters like location, title, etc.
- Click “Search”
- On the results page, click “Save all ___ results” to export the filtered list
This will manually export a list of everyone who has your Company Page set as their “Current Company” in their LinkedIn profile. In most cases, these will be followers of your Page.
The disadvantage to this method is that it is time consuming if you have a large number of followers. You also need to manually export on a regular basis to keep it updated.
Frequently Asked Questions
Is there a maximum number of followers for LinkedIn Company Pages?
No, there is no limit to the number of followers a LinkedIn Company Page can have. Some of the largest brands have over a million Company Page followers.
What information is available about my LinkedIn Company Page followers?
The basic information available is the follower’s name and headline. With Hootsuite or third-party tools you can also get details like location, industry, seniority, and profile language. LinkedIn Recruiter provides the most in-depth data on followers.
Can I customize the list of followers I export from LinkedIn?
Yes – most tools allow you to apply filters to narrow down your list of followers before exporting. For example, you may only want to see followers from a certain country or industry. LinkedIn Recruiter has the most advanced filtering capabilities.
How often does LinkedIn update the list of Company Page followers?
Follower lists are updated in real-time as people follow and unfollow your Page. However, it can take up to 24 hours for new followers to appear in third-party analytics tools that are pulling data from the LinkedIn API.
What’s the best way to gain more LinkedIn Company Page followers?
Posting high-quality, relevant content consistently is the best way to organically attract more followers. Using sponsored content to extend your reach to targeted audiences can also help grow your follower base.
Tips for Analyzing LinkedIn Company Page Followers
Once you’ve exported your list of LinkedIn Company Page followers, here are some tips for analyzing the data:
- Look at follower growth over time – is your content and engagement increasing follower count?
- Identify your most engaged followers – these are potential brand advocates.
- See which locations have the most followers – this can guide your content localization.
- Determine follower seniority – are you reaching decision-makers?
- Check follower industries – how well do you resonate across verticals?
- Compare to competitors – who has more/less followers in your niche?
Segmenting your followers by the above criteria can provide valuable insights to guide your overall Company Page strategy.
Ways to Engage Your LinkedIn Followers
Once you’ve cultivated a strong LinkedIn Company Page follower base, you need to keep them engaged. Here are some best practices:
- Respond to follower messages and comments
- Share a mix of content types – articles, images, videos, live streams
- Ask for feedback and input on posts
- Highlight followers sharing your content via social proof
- Create a branded hashtag for followers to unite around
- Send occasional nurture messages or offers to top followers
The more you engage your audience, the more likely they will stay loyal. This ultimately increases word-of-mouth promotion for your brand.
Conclusion
Growing an audience on LinkedIn takes consistency, high-value content, and genuine engagement. Tracking your Company Page followers over time is a key benchmark for success.
Leveraging the available data to analyze and segment your followers provides strategic insights to improve your overall LinkedIn marketing. Focus on quality over quantity and keep followers actively participating for the best long term results.
What methods have you found most effective for increasing engagement with your LinkedIn Company Page followers? Let me know in the comments!
