Getting video editing clients on LinkedIn can seem daunting, but with the right strategy it is very achievable. LinkedIn is a powerful platform for connecting with potential clients and showcasing your skills as a video editor. In this article, we will explore proven techniques for attracting and converting video editing clients on LinkedIn.
Optimize Your LinkedIn Profile
The first step is ensuring your LinkedIn profile is optimized to attract video editing clients. Complete your profile 100% including a professional headshot, background photo, summary section, work experience, skills, accomplishments etc. The more robust your profile, the more you will stand out to prospective clients searching LinkedIn for video editors.
Be sure to include relevant keywords in your profile that clients may search for – terms like “video editor”, “video production”, “post production”, “animation”, “motion graphics” etc. Also highlight video editing software you have experience with like Adobe Premiere, After Effects, Final Cut Pro etc.
In your summary, explicitly state you are available for hire for video editing projects. List the types of video editing services you provide so clients know exactly what you offer.
Show Off Your Video Editing Skills
One of the most effective things you can do on LinkedIn is showcase examples of your best video editing work. You can upload videos directly onto your profile. Be sure to include a title, description and keywords for each work sample. This gives clients visual proof that you have the video editing skills to complete their projects.
You can also link to a professional video editing portfolio website or YouTube channel that displays your work. Make it easy for prospects to see first-hand the quality and experience you bring to the table.
Get Recommendations and Testimonials
Quality recommendations and testimonials from past clients go a long way in convincing new clients to hire you. Take the time to reach out to your best past clients and ask them to provide you with a recommendation on LinkedIn highlighting their positive experience working with you.
Testimonials focusing on specific skills like your creative editing abilities, technical expertise, professionalism, strong communication or ability to work to tight deadlines can be very persuasive for new clients.
Join Relevant LinkedIn Groups
Joining LinkedIn Groups related to video production and editing is a great way to connect with others in your industry including potential new clients. Here are some top groups to consider joining:
- Video Professionals
- Video Production Professionals
- Video Editing Professionals
- Freelance Video Editors
- Motion Graphics Artists
Once you’ve joined relevant groups, be an active participant by commenting on discussions, providing useful advice, sharing examples of your video editing work, and connecting with other members.
Connect with Potential Clients
Once your LinkedIn profile is looking sharp, proactively start connecting with potential clients on the platform. Here are some tips for finding and connecting with prospects:
- Use LinkedIn’s advanced search to find marketing agencies, video production companies, YouTubers, corporate in-house creative teams and other businesses that may have regular video editing needs.
- Send personalized connection requests highlighting why you’d be interested in connecting.
- Engage with their content by liking, commenting, and sharing to get on their radar.
- Look through your existing connections and reach out to any who may need video editing services.
- Connect with past clients and ask if they have new projects coming up or can refer you to others needing a video editor.
Offer Video Editing Services and Pricing
One direct approach on LinkedIn is explicitly advertising your video editing services and rates in your profile summary or in posts. This clearly signals to prospects your availability and gives them an idea of your pricing upfront without needing to inquire. Just be sure to phrase it professionally.
For example your summary could state “Video editor available for hire at $50/hour with a quick turnaround time. Specializing in commercial editing, color correction and animation effects.” Or create posts that say “Taking on new video editing clients this month. Available for YouTube vlogs, event highlight reels and social media content. Rates start at $40/hour.”
Advertise With LinkedIn Sponsored Content
Running LinkedIn ads is an effective way to get your services in front of many more potential clients. You can create Sponsored Content posts that are displayed in the feed of your target audience. These should highlight your video editing expertise and have an actionable call-to-action like “Book my services” that sends prospects to your website or LinkedIn profile.
You can also run Sponsored InMail campaigns that allow you to directly message potential leads. Focus on video production companies, corporate teams and others that have a regular need for video editing work. Follow up any messages with personalized outreach.
Provide Value With Insightful Content
Creating and sharing insightful content related to video editing establishes credibility and provides value to your target audience. For example, you could create and share articles, blog posts, videos, webinars, or visual guides covering topics like:
- Video editing tips and techniques
- Emerging trends in video and motion graphics
- Reviews of video editing software and tools
- Video marketing best practices
- Case studies showcasing your work
This content not only demonstrates your expertise but also attracts new prospects by providing them value.
Have a Strong Call-to-Action
It’s vital any content you share or ads you run on LinkedIn include a solid call-to-action so prospects know what to do next. Examples of calls-to-action include:
- “Hire me for your next video editing project”
- “See more of my video work here”
- “Book a consultation to discuss your video needs”
- “Contact me today for a custom quote”
CTAs should stand out visually and make it easy for interested prospects to get in touch and potentially hire you.
Reply Promptly to Client Inquiries
When prospective clients do reach out for more information about your services, strive to reply as quickly as possible. Set up alerts so you are notified anytime someone messages you on LinkedIn. Responding promptly shows clients you are reliable, professional and ready to take on their video editing work.
In your response, thank them for their interest and answer any questions they have. Also explain your process for discussing new projects and attach any additional materials like work samples, pricing, testimonials etc. Ask to setup a call or virtual meeting to go over their video needs in more depth.
Provide an Excellent Client Experience
The best strategy for converting one-time clients into recurring clients that provide referrals is simply providing an amazing experience. Over-deliver on what you promise. Meet all deadlines and communicate frequently. Be responsive to feedback and changes. Show clients you are dedicated to delivering high quality work tailored to their needs.
Finding clients via LinkedIn does take consistency and patience. But by implementing the strategies outlined above, you can gradually build up a thriving base of video editing clients on the platform.
Conclusion
LinkedIn offers immense potential for video editors to connect with new clients. By optimizing your profile, showcasing work samples, connecting with prospects, running ads, sharing content and promptly responding to inquiries – you can position yourself as the go-to video editing expert in your target audience’s mind.
It’s crucial to always deliver an exceptional client experience that will turn one-time gigs into recurring business. If you consistently implement the best practices covered in this article, you will see your LinkedIn leads and video editing clients steadily grow over time.