Increasing your post views on LinkedIn is important for building your personal brand and reaching more people. Here are some tips to get more eyes on your content:
Optimize Your Posts for Discovery
Make sure you are using relevant keywords and hashtags so your content shows up in searches. Include your industry, role, topics, and other terms people may be looking for. You can research popular hashtags and keywords using tools like LinkedIn’s own analytics and social media listening platforms.
Write compelling headlines that create curiosity and encourage people to click. Ask questions, highlight benefits, use power words, and make it specific to your target audience. Spend time crafting headlines that get attention.
Use images and videos in your posts when possible. Visually engaging posts tend to perform better. Create original graphics, shoot video, or at the very least add a relevant stock photo.
Post consistently and keep your content fresh. The LinkedIn algorithm favors active accounts that publish new posts regularly. Don’t recycle old content. Stay active in your industry conversations.
Expand Your Reach
Build up your network of connections on LinkedIn. The more first degree connections you have, the wider your posts will spread through their feeds. Send personalized connection invitations to those you want to network with.
Follow influencers, thought leaders, and potential partners in your industry. Engage with their content through likes, comments, and shares. This raises your visibility with their networks when they share your posts too.
Join relevant LinkedIn Groups based on your industry, interests, alumni groups, and more. Post in these groups to tap into engaged niche audiences eager for specialized content.
Partner with others to be featured in their posts or collaborate on co-created content. Guest articles and mentions allow you to put your content in front of new audiences.
Promote your posts beyond LinkedIn by sharing to your other social networks like Twitter and Facebook. Cross-promoting expands your potential reach to your followers on multiple platforms.
Make Content Shareable
Create posts that provide real value to your audience so they want to pass it along. Provide tips, how-tos, insights, data, expert advice, etc. that followers would find useful.
Include relatable examples, case studies, and stories that get people emotionally invested to click share. Appeal to their pain points and goals they care about.
Ask for shares and likes directly in your posts. Give people a call to action to spread your content. Add value first, then politely request their help.
Share other people’s posts and they may return the favor. Be generous in liking, commenting on, and sharing others’ quality content.
Watch your post analytics to see what topics resonate best. Double down on more content around your top performing subjects.
Leverage LinkedIn’s Features
Use LinkedIn publishing options like long-form articles to create rich content. Longer posts allow you to go in-depth on topics.
Publish posts natively as LinkedIn articles instead of simply sharing an external link. This provides a better user experience.
Experiment with different post formats like images, infographics, articles, videos, etc. See what your audience responds to best.
Take advantage of LinkedIn’s Company Page as another publishing platform. Company posts also help build your brand.
Use LinkedIn’s Lead Gen Forms and Sponsored Content ads to get your posts in front of more people beyond just your network.
Engage With Your Audience
Respond to comments and messages on your posts in a timely manner. Being responsive builds community with your audience.
Leverage LinkedIn’s analytics to see what types of posts do well. Pay attention to when your followers are most active.
Ask for feedback and suggestions from your audience. See what content they want more or less of from you.
Give back to others through liking, commenting, and sharing their content too. Don’t just broadcast, have two-way interactions.
Follow up with connections made through your posts. Continue the conversation offline to build real relationships.
Track and Refine Your Approach
Analyze your posts’ performance regularly. Review metrics like impressions, engagement rate, clicks, shares, etc.
A/B test different headlines, images, text, etc. Try small changes and see the impact on views.
Learn when your followers are most active online and target key posting times. Test scheduling during peak hours.
Identify your top performing post types and subjects. Find your “greatest hits” and refine that approach.
Set goals and benchmarks for your LinkedIn content strategy. Continuously work to improve your metrics.
Conclusion
Increasing your LinkedIn post views takes effort but pays dividends for your personal brand and reach. Focus on optimizing your content, expanding your audience, encouraging sharing, engaging followers, and tracking performance. With a strategic approach, you can get your messages in front of more of your ideal audience.
What tips do you have for getting more LinkedIn post views and engagement? What’s worked for you? Share your thoughts in the comments!