LinkedIn is a great platform for building your professional network and promoting your company. One way to increase your company’s visibility and reach on LinkedIn is by inviting your connections to follow your LinkedIn Company Page.
Why invite connections to follow your Company Page?
Here are some of the key benefits of having your connections follow your Company Page on LinkedIn:
- Increased visibility – Your content will show up in the feed of all your followers, increasing the reach of your posts.
- Credibility – A high number of followers signals a credible and influential brand.
- Engagement – Followers are more likely to engage with your content by liking, commenting, and sharing.
- Leads – Followers see your company updates in their feed, making them more likely to convert to leads.
- SEO – More followers mean more backlinks, which helps boost your domain authority.
Who to invite?
When deciding who to invite, focus on inviting connections who are:
- In your target audience or industry
- Engaged with your content previously
- Likely to help promote your brand as influencers
- Interested in your products/services based on their profile
Avoid randomly inviting everyone in your network, as that can come across as spammy. Segment your list based on the criteria above for the best results.
How to invite connections to follow your Company Page?
Here are the steps to invite your LinkedIn connections to follow your Company Page:
- Go to your Company Page and click on ‘Followers’ in the right sidebar.
- Click on the ‘Invite to Follow’ button.
- Select the connections you want to invite from the list.
- Customize the invitation message if needed.
- Click ‘Send Invitation’.
Your selected connections will receive a notification prompting them to follow your page.
Customizing the invitation message
When inviting your connections, customize the default invite message to make it more personal:
- Mention how you are connected or why you value them
- Highlight key company updates, launches, campaigns etc.
- Use a call to action encouraging them to follow your page
A more personalized invite will make connections more inclined to accept it.
Following up with connections
To get higher acceptance rates, follow up with important connections via personalized InMail if they don’t accept your initial invite within a week. Share why you think they would benefit from following your Company Page and reiterate the invite.
How often should I invite connections?
A good rule of thumb is to invite connections 1-2 times per quarter. Avoid inviting too frequently as that may annoy connections. Here are some good times to send invites:
- Launching a new product or service
- Publishing thought leadership content
- Starting a company campaign
- Hosting a company event
- Reaching a follower milestone
- Running a follower contest or giveaway
Link these invites to relevant content and initiatives to increase acceptance rate.
Other tactics to get more Company Page followers
In addition to inviting connections, here are some other tactics to grow your LinkedIn Company Page followers:
Utilize employee networks
Encourage all employees to share and invite their own connections. This expanded reach can help drive more followers. Offer incentives for employees who invite the most connections.
Run a follower contest
Offer prizes and rewards to connections who follow your page. Publicize the contest through posts and emails. Contests are a great way to rapidly grow followers.
Showcase employee takeovers
Let different employees take over your Company Page for a day. Followers get to engage with different team members and get a behind-the-scenes look.
Partner with influencers
Collaborate with industry influencers by having them guest author on your page or sponsoring their content. In exchange, have them share your page with their followers.
Include call-to-actions across channels
Add clickable banners, links, and messages prompting followership across your website, emails, ads etc. The more places you showcase it, the more visibility it gets.
Tap into LinkedIn groups
Join relevant industry groups on LinkedIn and share your Company Page link when posting. Groups allow you to connect directly with your target audience.
Promote your page on other platforms
Cross-promote your LinkedIn Company Page on all your other social channels like Twitter, Facebook, Instagram etc. Add LinkedIn follow buttons on your website as well.
Analyze performance with LinkedIn Insights
Leverage LinkedIn’s Company Page Insights to track follower growth over time. Analyze which posts, campaigns and tactics deliver the highest volume of new followers.
Continuously test and refine your approach based on insights to improve follower conversion. Turn data into action.
Sample follower invitation message template
Here is a sample template you can customize when inviting your connections to follow your company page:
Hi [Connection Name],
Hope you’ve been doing well! As you may know, I recently joined [Company] as a [Job Title].
We help [explain what your company does] and I wanted to invite you to follow our Company Page on LinkedIn: [Company Page URL]
By following us, you’ll get insider access to [e.g. product launches, thought leadership content, industry insights, etc].
I would really appreciate if you could take a minute to follow our page and help increase our reach on LinkedIn. Feel free to engage and share feedback!
Looking forward to staying connected.
Best,
[Your Name]
Key Takeaways
Here are the key takeaways for inviting LinkedIn connections to follow your Company Page:
- Invite targeted, relevant connections, not your entire network.
- Personalize invitation messages to improve acceptance.
- Follow up via InMail for key connections.
- Send invites during significant company moments or content launches.
- Run contests and campaigns to incentivize followers.
- Utilize employee advocate networks.
- Promote your page consistently across channels.
- Analyze performance and iterate based on data and insights.
Growing your Company Page followers expands your brand’s reach and amplifies engagement on LinkedIn. Leverage these tips to build an audience of relevant, engaged followers.
Conclusion
LinkedIn Company Pages offer immense opportunities for brands to engage professionals, promote content, generate leads, and build credibility. Inviting your connections to follow the page can play a big role in expanding its visibility and reach.
Be strategic with your invites, provide value to followers, and experiment with tactics to stand out in the LinkedIn feed. The more high-quality followers you can build, the greater the long-term benefits.
What tips do you have for inviting LinkedIn connections to follow company pages? Share your top practices in the comments below!
