LinkedIn ads allow businesses to reach LinkedIn users with sponsored content. To run LinkedIn ads, you need a LinkedIn ad account connected to a payment method. Here are a few ways to check if you already have a LinkedIn ad account set up:
Check your LinkedIn profile
If you have a LinkedIn ad account, you will see a “Marketing” tab on your LinkedIn profile. Click on this tab to access your LinkedIn Campaign Manager, which is where you manage your ad accounts. If you don’t see the Marketing tab, it likely means you don’t have an ad account yet.
Check LinkedIn Business Manager
LinkedIn Business Manager allows you to manage multiple LinkedIn ad accounts from one place. To see if you have any existing ad accounts, go to the Business Manager at business.linkedin.com. Here you can view all your company’s LinkedIn ad accounts in one dashboard. If you don’t see any ad accounts listed, it means your company doesn’t have any set up yet.
Check campaign emails from LinkedIn
If you’ve run LinkedIn ads previously, you should have received emails from LinkedIn updating you on your campaigns’ progress. Search your email inbox for messages from LinkedIn with subjects like “Campaign Update” or “Your campaign is now running.” If you have these types of emails, it indicates you likely have an existing ad account.
Check with colleagues
Check with marketing, sales, or advertising colleagues at your company to see if they know of any existing LinkedIn ad accounts. They may have insight into whether your company has run LinkedIn ads before.
Try setting up a new account
Attempt to create a new LinkedIn ad account through the LinkedIn Campaign Manager. LinkedIn will notify you if there is already an account associated with your email address or company.
Signs you don’t have a LinkedIn ad account
If you’ve checked all of the above and found no sign of an existing LinkedIn ad account, here are some telltale signs you likely don’t have one yet:
– No Marketing tab on your LinkedIn profile
– No ad accounts showing in LinkedIn Business Manager
– No LinkedIn campaign emails in your inbox
– Colleagues confirm no existing ad accounts
– LinkedIn allows you to set up a new account
If none of these signs point to an existing ad account, you can safely assume you don’t have access to one yet.
How to create a LinkedIn ad account
If you’ve determined that you don’t yet have a LinkedIn ad account, here are the steps to create one:
1. Go to the Campaign Manager
Log into your LinkedIn account and go to the Campaign Manager section. You can find this via the “Marketing” tab on your LinkedIn profile.
2. Click “Create Account”
This allows you to set up a new LinkedIn ad account tied to your email and company.
3. Choose account type
Select the type of ad account you want to create: individual or company/organization.
4. Follow the prompts
LinkedIn will walk you through the remaining steps to establish your account, including connecting a payment method, establishing your budget, and creating your first ad campaign.
5. Start advertising!
Once your account is created, you can start running LinkedIn ads to reach your target audience.
Best practices for managing your account
Once your LinkedIn ad account is up and running, be sure to follow these best practices:
Check your campaigns frequently
Log into your account regularly to check your ad performance and make any necessary optimizations. Adjust targeting, bids, creatives, etc. as needed.
Watch your monthly spend
Keep an eye on how much budget you’re spending each month so you don’t go over. LinkedIn makes it easy to monitor this in your account.
Analyze metrics and ROI
Continually evaluate campaign metrics like CTR, CPC, conversions, and ROI. Determine what’s working well and what needs improvement.
A/B test your ads
Try different ad variations to see which text, images, offers, etc. perform best. A/B test your ads for better results.
Expand your targeting
Scale your successful ads by expanding targeting to reach more of your audience. Broaden reach based on relevant demographics, interests, company attributes, etc.
Frequently Asked Questions
Why should I advertise on LinkedIn?
With over 660 million users, LinkedIn is the world’s largest professional network. Running LinkedIn ads allows you to connect with LinkedIn’s unique audience of working professionals and decision-makers.
How much do LinkedIn ads cost?
LinkedIn ad costs vary based on factors like your targeting, bid strategy, and competition. Average cost-per-click is around $8-$10, but can be higher or lower depending on the campaign.
What types of LinkedIn ads are available?
LinkedIn offers a variety of ad formats including Sponsored Content, Sponsored InMail, Text Ads, Dynamic Ads, and more. Each serves a different purpose for reaching LinkedIn users.
Are there LinkedIn ad minimums?
Yes, LinkedIn Campaign Manager requires a minimum daily budget of $10 per ad campaign. You also need a minimum total account budget of $50.
Can I control my daily LinkedIn ad spend?
Yes, you can set daily spending caps on your LinkedIn ad accounts and campaigns to control your budget. LinkedIn will stop showing your ads when you hit the cap.
| Ad Type | Average Cost | Best Use Cases |
|---|---|---|
| Sponsored Content | $7.00 | Awareness, engagement |
| Sponsored InMail | $15.00 | Lead generation |
| Text Ads | $5.00 | Website clicks |
Conclusion
Determining if you have an existing LinkedIn ad account is an important first step before advertising on the platform. If you don’t already have access to an account, creating one is simple and enables you to start promoting your business to LinkedIn’s large user base. Maintaining your account responsibly by monitoring performance, controlling spend, and regularly optimizing your ads will lead to the best results. With an effective LinkedIn ad strategy, you can drive significant value for your business.