LinkedIn is one of the most popular professional social networking sites. With over 800 million users worldwide, it’s a great platform for connecting with other professionals, finding job opportunities, promoting your business, and more. One of the key features of LinkedIn is the ability to follow companies that interest you. This allows you to stay up to date on company news and job postings. Here’s a step-by-step guide on how to like, comment on, and share company pages on LinkedIn.
Liking a Company
Liking a company is a simple way to show support and follow that company on LinkedIn. Here’s how to like a company:
- Go to the company’s LinkedIn page. You can search for the company by name on LinkedIn or Google “Company Name LinkedIn” to find their page.
- Scroll down and look for the “Follow” button on the left side of the page, under the company’s logo and cover photo.
- Click the “Follow” button. It will change to “Following” to indicate you are now following that company.
Once you’ve liked a company, you will see their posts in your LinkedIn feed. You can also go to your profile and see a list of all the companies you are following under “Following” on the right rail.
Commenting on a Company
Commenting is a way to engage with a company by reacting to their posts or asking questions. Here’s how to comment on a company’s post:
- Go to the company’s LinkedIn page and click on “Posts” in the left menu.
- Find a post you want to comment on and click on the comment icon (it looks like a chat bubble).
- Type your comment in the “Add a comment” box.
- Click the “Comment” button to post it.
Your comment will now display under that company’s post. Others who view that post will be able to see your comment.
Sharing a Company Post
Sharing is a way to repost content from a company to your own connections. Here’s how to share a company post:
- Go to the company’s LinkedIn page and click on “Posts.”
- Locate the post you want to share and click the share icon (it looks like an arrow pointing upward).
- Click “Share this post” in the pop-up window.
- Select where you want to share it – your profile, a group, or by sending a message.
- Add a personal note if desired and click “Share.”
The post will now be shared to your selected destination. Your connections will be able to see that content came from you.
Benefits of Engaging with Companies
Here are some of the benefits of liking, commenting on, and sharing company pages on LinkedIn:
- Stay up to date on company news and job openings
- Demonstrate interest – companies may notice your engagement
- Give positive feedback and recognition to brands you like
- Network with company representatives who manage their LinkedIn page
- Contribute to discussions and express your perspective
- Share valuable content with your professional network
- Show support for brands/companies you believe in
Tips for Engaging Companies on LinkedIn
Here are some tips to keep in mind when engaging with companies on LinkedIn:
- Be professional and polite in your interactions.
- Comment thoughtfully and constructively.
- Ask relevant questions about the company’s industry, products, culture.
- Share posts that provide value to your connections.
- Follow companies that align with your professional interests and goals.
- Limit self-promotional comments and don’t spam.
- Engage consistently with your target companies.
LinkedIn Company Page Features
Company pages have additional features beyond posting content. Here are some of the key sections to check out:
- Careers – Find open job listings at that company.
- Life – Get a look into the company culture and employee experience.
- Products – Learn about the company’s products/services.
- People – Connect with employees at that company.
- Videos – Watch relevant video content from the company.
Exploring these different tabs on a company page can give you a well-rounded view of the employer brand and industry insights.
Finding Industry Leaders and Influencers
Here are some tips for finding top companies and influencers to follow within your industry on LinkedIn:
- Look at who your own connections follow for recommendations.
- Search relevant industry keywords like “Fintech Influencers” or “SaaS companies.”
- Go through the followers/following of industry leaders you admire.
- Check which companies are posting frequently on LinkedIn and getting engagement.
- Use LinkedIn’s Discover feature to find popular industry voices.
- Look through awards pages or “Best of” industry lists.
- Identify sponsors and speakers at your industry’s top conferences.
Following industry leaders, influencers, and trending companies is a great way to stay on the pulse of what’s happening in your field.
Do’s and Don’ts for Company Engagement
Here are some final do’s and don’ts to keep in mind when engaging with companies on LinkedIn:
| Do | Don’t |
|---|---|
| Share valuable insights and perspectives | Spam or over-promote |
| Stay professional | Troll or rant |
| Ask thoughtful questions | Make unrelated comments |
| Follow companies relevant to your goals | Follow too many companies |
| Comment consistently | Forget to monitor notifications |
Conclusion
Engaging with company pages is a great way to build connections, demonstrate interest, and grow your professional brand on LinkedIn. By liking, commenting on, and sharing company posts thoughtfully, you can develop valuable relationships with brands, businesses, and influencers in your industry. Just remember to keep it professional at all times.
For additional tips on optimizing your LinkedIn profile and presence, check out our other guides. Happy engaging!