If you want to host an online event on LinkedIn and use Zoom as the web conferencing platform, it is easy to connect the two together. LinkedIn has integration features that allow you to directly link your LinkedIn event to a Zoom meeting. This article will walk through the step-by-step process to link your LinkedIn event to Zoom.
Benefits of Linking LinkedIn Events to Zoom
There are several key benefits to linking your LinkedIn event to Zoom:
- Simplified event registration – Attendees can register directly through LinkedIn and will automatically get the Zoom details
- Increased visibility – Your event will show up on LinkedIn’s event listings and users’ feed, giving it more exposure
- Targeted promotion – You can market the event to your LinkedIn network and connections
- Event tracking – LinkedIn provides analytics on event views, registrations, and attendance
- Easier event management – Everything is in one place instead of spread across platforms
By bringing your LinkedIn event and Zoom webinar together, you create a more seamless experience for attendees and event managers alike.
How to Link a LinkedIn Event to Zoom
Follow these steps to connect your LinkedIn event to a Zoom meeting:
- Create your LinkedIn event first – Set up the event listing on LinkedIn with all the key details like date, time, description etc.
- Generate a Zoom meeting – Either schedule a new Zoom meeting through the Zoom website/app or use an existing meeting.
- Copy the Zoom meeting details – You’ll need to copy the full meeting link, meeting ID, and passcode from Zoom to link it.
- Add Zoom integration in LinkedIn event – Go to the ‘Add web conferencing’ section when editing your event and select Zoom.
- Paste Zoom details – LinkedIn will prompt you to paste the Zoom link, ID and passcode you copied earlier.
- Confirm LinkedIn-Zoom connection – LinkedIn will verify and connect to your Zoom meeting.
- Publish LinkedIn event – Make sure to publish your event listing so it goes live with the integrated Zoom details.
Once connected, the Zoom meeting details will automatically show up on your LinkedIn event page and in the registration process. When people register for the event through LinkedIn, they will get the Zoom link and details to directly access the webinar.
Tips for Linking LinkedIn-Zoom Events
Here are some top tips when linking your LinkedIn event to Zoom:
- Test the integration – Register for your own event to make sure the Zoom details sync correctly.
- Promote on both platforms – Market your event on LinkedIn but also use Zoom email and social tools.
- Make event branding consistent – Use the same image, logo etc. to connect the event on both platforms visually.
- Have a dedicated host – Appoint someone to moderate the live event and manage Q&A on Zoom.
- Reuse integration – When creating a series of events, generate recurring Zoom meetings to easily relink.
Troubleshooting LinkedIn-Zoom Connection Issues
In some cases, you may run into problems getting your LinkedIn event and Zoom properly integrated. Here are some troubleshooting tips:
- Wrong meeting details – Double check you copied and pasted the Zoom details correctly into LinkedIn.
- Meeting changed in Zoom – If you edit the Zoom meeting after connecting to LinkedIn, it can break the integration.
- Registration not working – Test the registration process end-to-end yourself to see where it is failing.
- Time mismatch – Ensure the time on your LinkedIn event and Zoom meeting match exactly.
- Unlink and relink – Try removing the Zoom integration and re-connecting from scratch.
- Contact LinkedIn/Zoom support – If issues persist, reach out to their customer support for help.
Taking the time to test and troubleshoot your LinkedIn-Zoom setup will ensure a smooth experience on event day.
LinkedIn-Zoom Integration Options
There are a couple different ways you can integrate Zoom with LinkedIn events:
LinkedIn ticketing + Zoom
This option uses LinkedIn as the registration and ticketing platform, while hosting the actual event on Zoom.
- LinkedIn for registration and ticketing
- Zoom for video conferencing
- Allows collecting ticket fees through LinkedIn
- Good for larger public events
LinkedIn private event + Zoom
This sets up a private LinkedIn event visible only to invited members that links to a Zoom meeting.
- Private LinkedIn event listing
- Zoom for web conferencing
- By-invitation only
- Ideal for company or group events
Check the LinkedIn and Zoom features to see which integration approach makes more sense for your specific event needs and audience.
Zoom Features to Enhance LinkedIn Events
Zoom offers a variety of built-in features you can use to enhance LinkedIn events:
| Zoom Feature | Description |
|---|---|
| Virtual Backgrounds | Let’s presenters or attendees use custom backgrounds |
| Polling | Engage the audience by conducting polls and surveys |
| Breakout Rooms | Split attendees up into smaller discussion groups |
| Screen Sharing | Present slides, documents, or demo software |
| Recording | Record the session to share after the event |
Enabling these Zoom features helps make your online event more interactive and engaging for LinkedIn attendees.
Promoting Your LinkedIn-Zoom Event
To drive high attendance for your integrated LinkedIn and Zoom event, focus on promotion across both platforms:
LinkedIn Promotion
- Share event posts in relevant LinkedIn groups
- Leverage social sharing capabilities
- Use targeted LinkedIn ads for event registration
- Promote through your company LinkedIn Showcase page
- Encourage employees to share the event within their own networks
Zoom Promotion
- Promote through Zoom email invitations
- Share event on social media platforms
- Run Zoom display ads driving to event landing page
- Highlight event on company website/blog
- Repurpose webinar content into blog posts or articles
Driving awareness across both networks will maximize reach and registrations.
Tracking LinkedIn-Zoom Event Analytics
Zoom and LinkedIn both provide analytics to help track and evaluate integrated events:
LinkedIn Metrics
- Event views
- Event registration and attendance
- Event post reactions and shares
- External website clicks
- Attendee demographics
Zoom Metrics
- Registrants vs attendees
- Attendee engagement data
- Poll and survey results
- Watch time metrics
- Recording views
Reviewing both Zoom and LinkedIn analytics provides a holistic view of event performance and engagement.
Conclusion
Linking LinkedIn events with Zoom provides a seamless event marketing, registration, and presentation experience. With LinkedIn driving awareness and registrations, and Zoom powering the actual web conferencing event, attendees benefit from an end-to-end integrated platform. Optimizing promotion across both networks, enabling interactive Zoom features, and analyzing event analytics will lead to more impactful and successful online events.