How do I link my Facebook business page to LinkedIn?

Linking your Facebook business page to LinkedIn can be a great way to expand your reach and get more engagement on both platforms. Here’s a step-by-step guide on how to connect your Facebook business page to your LinkedIn company page.

Why Link Facebook and LinkedIn

There are a few key reasons why linking your Facebook business page to LinkedIn is beneficial:

• Increased visibility – Getting your Facebook content in front of a new audience on LinkedIn can help more people discover your brand.
• Expanded reach – You can tap into LinkedIn’s user base of over 740 million professionals.
• Driving traffic – Sharing your LinkedIn posts on Facebook can help drive traffic back to your LinkedIn page.
• Consistency – Linking your pages creates a more consistent brand experience across platforms.
• Saves time – Linking allows you to share content easily between platforms without having to post separately.

Overall, linking your Facebook and LinkedIn accounts is a simple way to grow your brand’s visibility and reach a larger, more targeted audience across both networks.

How to Link Facebook Business Page to LinkedIn

Here are the steps to connect your Facebook business page to your LinkedIn company page:

1. Go to your Facebook business page and click “Settings” at the top.
2. Click “Page Visibility” in the left menu.
3. Under “Connect Your Page To Social Media Accounts”, click “Connect” next to LinkedIn.
4. Log into your LinkedIn account if prompted.
5. Under “Link to a LinkedIn Company Page”, select your company page.
6. Click “Okay” to confirm.

And that’s it! Your Facebook business page is now officially connected to your LinkedIn company page.

Cross-Posting Between LinkedIn and Facebook

Once your pages are linked, you can easily cross-post content between LinkedIn and Facebook:

Sharing Facebook Posts on LinkedIn

1. Go to your Facebook business page and create a new post.
2. Click the LinkedIn icon below the post (it will appear once linked).
3. A window will pop up allowing you to share the post to LinkedIn. Edit the post if needed.
4. Select which LinkedIn page you want to share it on and click “Share”.

Sharing LinkedIn Posts on Facebook

1. Go to your LinkedIn company page and create a new post.
2. Click the three dots next to the post and select “Share on Facebook Page”.
3. Select the Facebook page you want to share it on.
4. Click “Share”.

That’s all there is to it! Once connected, sharing content on both platforms is quick and simple.

Best Practices

To get the most out of cross-posting between Facebook and LinkedIn, keep these best practices in mind:

• Tailor content for each audience – Make sure posts are relevant and valuable for the unique LinkedIn vs. Facebook audience.
• Experiment with post types – Try sharing a mix of text, images, videos and links.
• Adjust formatting – Tweak the wording, hashtags and call-to-actions for each platform.
• Engage and respond – Monitor both accounts and respond promptly to comments and messages.
• Analyze performance – Track engagement metrics on each post to see what content resonates.
• Optimize scheduling – Post at optimal times when your audiences are most active on each platform.

Maximizing Your LinkedIn-Facebook Connection

Follow these tips to get the most out of your linked business pages:

• Complete profiles – Flesh out your Facebook and LinkedIn profiles to appeal to new audiences.
• Use images and video – Visual content can perform very well on both platforms.
• Promote engagement – Ask questions, run polls and encourage comments on posts.
• Highlight employees – Showcase team members and company culture.
• Share company news – Announce new products, events, awards, etc.
• Partner with influencers – Work with relevant thought leaders to expand reach.
• Utilize ads – Consider paid promotions to boost visibility with target groups.

Metrics to Track

Tracking performance across both platforms is key. Monitor these metrics:

Dig into Facebook and LinkedIn analytics to see which types of content drive the most reactions and shares. This can help you refine your strategy over time.

Tools to Manage Multi-Channel Content

Managing content across networks can be complex, so leveraging tools to simplify the process is recommended. Here are some top options:

• Hootsuite – Social media management platform that allows you to schedule posts across Facebook, LinkedIn and more from one dashboard.
• Sprout Social – All-in-one solution for social media posting, analytics, monitoring and team collaboration.
• Buffer – Enables easily queuing content across social accounts and analyzing performance.
• MeetEdgar – Saves time creating content by recycling old posts and sharing them across platforms.
• Linktree – Creates a link page to showcase all your social profiles and channels in one place.

Driving Traffic Between Sites

In addition to sharing content across platforms, you can also drive traffic between your LinkedIn and Facebook presence:

• Link to your Facebook page from your LinkedIn profile and vice versa.
• Promote your Facebook business page to connections on LinkedIn by posting the link and highlighting exclusive content.
• Share your LinkedIn company page URL on Facebook to tap into a new professional audience.
• Leverage LinkedIn’s Company Pages tool to showcase employees, products and job openings.
• Use Facebook Offers to provide deals and discounts exclusively for your LinkedIn followers who visit Facebook.

Avoiding Common Mistakes

When linking your Facebook presence to LinkedIn, sidestep these pitfalls:

• Oversharing irrelevant content – Only share posts that will genuinely interest each audience.
• Posting at the wrong times – Pay attention to when your fans are most active on each network.
• Not customizing posts – Tailor messaging, hashtags, images and CTAs for each platform.
• Automating 100% – Mix automated post sharing with real-time interaction.
• Ignoring analytics – Use available data to refine your cross-posting approach.
• Forgetting to manage notifications – Keep up with comments and messages on both accounts.

Conclusion

Connecting your Facebook business page to your LinkedIn company page is a smart move to expand reach, drive traffic, gain insights and streamline content management between the two powerful platforms. Focus on providing value for each distinct audience and leveraging the unique strengths of both Facebook and LinkedIn.

With a savvy cross-posting strategy, you can gain more brand awareness, engagement and leads. Just be sure to avoid common pitfalls like over automation and irrelevant content. Pay close attention to analytics to determine what works. With consistent testing and optimization, linking Facebook and LinkedIn can yield fantastic results.