Linking your LinkedIn account to your organization can be a great way to showcase your professional experience and build your personal brand. However, before linking your account, there are some key things you should consider.
Why Link Your LinkedIn Account to Your Organization?
Here are some of the top benefits of linking your LinkedIn profile to your company:
- Increased visibility and reach – Linking allows your connections, prospects, and current employees to easily find and connect with you on LinkedIn.
- Credibility and thought leadership – Being linked gives you an air of authority and trust, showcasing you as an expert representing your company.
- Employee advocacy – Linking makes it easy for your coworkers to share and endorse your content, expanding your network.
- Brand consistency – Your profile will match your company’s branding, reinforcing name recognition and perception.
- Lead generation – Prospects can easily contact you directly from your LinkedIn profile for sales opportunities.
How to Link Your LinkedIn Account to Your Organization
Follow these steps to successfully link your personal LinkedIn profile to your company’s LinkedIn page:
- Navigate to your personal LinkedIn profile page and click “View profile” to edit your profile.
- In the intro section, click the pencil icon to edit your current position.
- In the “Current Position” section, make sure your company name is correct and click “Add profile section” below it.
- Under “Are you affiliated with this company on LinkedIn?” click “Yes” and search for your company.
- Select the correct company page from the dropdown results.
- Click “Save” to officially link your profile to the company page.
Once linked, your profile photo, headline, and current position will appear on your company’s LinkedIn page. You can now showcase details about your role and activities at the organization directly on your profile.
Things to Consider Before Linking Profiles
While linking your LinkedIn to your company can be beneficial, there are a few things you should keep in mind:
- Make sure your profile is up-to-date – Your photo, skills, experience, and other details should align with your company brand.
- Review privacy settings – Consider which profile sections you want visible to the public versus private.
- Check with your company – Some organizations have specific branding and social media guidelines to follow.
- Monitor comments and notifications – Linking makes it easy for others to contact you via your profile.
- Personal vs. company views – Be clear when sharing opinions on your own behalf versus your employer’s.
Best Practices for a Strong Linked Profile
To maximize the impact of linking your LinkedIn account, make sure you do the following:
- Craft an informative, keyword-rich headline that states your current role and industry.
- Write an engaging summary that shares your accomplishments, skills, and unique value.
- Showcase relevant projects, publications, volunteering, patents, courses, and languages.
- Highlight key skills, interests, and recommendations that position you as an expert.
- Join relevant LinkedIn groups and follow influential people and brands in your field.
- Share useful updates, articles, and content to demonstrate thought leadership.
Pro Tips for LinkedIn Profile Optimization
Here are some pro tips to take your LinkedIn profile to the next level:
- Use high-quality professional headshots – smiling photos perform best.
- Leverage multimedia like SlideShare, video, images, and presentations.
- Publish long-form posts to establish thought leadership and expertise.
- Retarget website visitors through LinkedIn ads and your follower base.
- Export your profile as a PDF and add it to your email signature.
- Use your customized public profile link in your email, resume, and bios.
- Follow company pages related to your industry, partners, or clients.
Frequently Asked Questions
Here are answers to some commonly asked questions about linking your LinkedIn profile to your company:
Does linking my profile give my company access to my connections?
No, your 1st-degree connections remain private and are not accessible to your employer unless connected directly.
Can I unlink my profile or adjust visibility settings?
Yes, you can unlink your profile or adjust visibility settings for sections at any time through your profile edit page.
What appears on my company page when I link my profile?
Your photo, headline, and current position at the company will appear. Your profile will also show up in employee searches.
Will all my profile activity be tied to my company?
Activity you do as an individual like posts, comments, and liking content will not be associated directly with your company.
Can I link my profile if I’m no longer at the company?
No, you can only link your profile if you currently work at the organization. Once you change your position, the link will sever.
Conclusion
Linking your LinkedIn profile to your company page can be a strategic move to amplify your personal brand while benefiting your employer. However, it requires having an optimized, up-to-date profile and understanding how you represent your company’s brand. With the right approach, linking your account can showcase your achievements, demonstrate thought leadership, and help attract new opportunities.
