Instagram has become an indispensable platform for businesses and professionals to build their brand and connect with their target audience. With over 1 billion monthly active users, Instagram offers immense opportunities for networking, showcasing your work, driving traffic to your website, boosting sales, and growing your professional reputation.
Linking your professional Instagram account to other social platforms and websites can help expand your reach and presence online. Whether you want to drive followers to your Instagram from your Facebook page or website, or sync your Instagram posts across multiple platforms, linking and integrating your Instagram account is easy to set up.
Why Should I Link My Professional Instagram Account?
Here are some of the key reasons to link your professional Instagram account:
- Expand your reach: Linking Instagram with your other social accounts and website allows you to expand your audience and reach new people that may not yet follow you on Instagram.
- Drive traffic: You can drive traffic back and forth between Instagram and your website/blog by linking the two and promoting your content across both platforms.
- Simplify management: Linking your Instagram account means you don’t have to post manually to different platforms. You can easily share content simultaneously.
- Promote your brand: A linked Instagram account helps reinforce your brand and messaging across all platforms.
- Increase followers: Promoting your Instagram on your website and other social accounts makes it easier for new users to find and follow you on Instagram.
- Track performance: Tools like Facebook Pixel allow you to track engagement and conversions generated by your Instagram account.
How to Link Instagram With Facebook
Linking your Instagram account with your Facebook Page allows you to easily cross-post content. Here are the steps to link Instagram and Facebook:
- Go to your Facebook Page and click “Settings” in the top right.
- Select “Instagram” from the left menu.
- Click “Connect Account.”
- Log into your Instagram account when prompted.
- A connection request will be sent to your Instagram account for permission to link accounts.
- Go to your Instagram settings and select “Linked Accounts.”
- Approve the connection request from Facebook.
- You can now cross-post Instagram posts to Facebook from your Instagram sharing options.
This allows you to easily share your Instagram posts on your Facebook Page or Profile. The post content, caption, hashtags, etc. will all sync over.
Linking Instagram With Twitter
You can also link your Instagram account with Twitter to simultaneously share posts. Here is how to connect Instagram and Twitter:
- Go to your Instagram Profile and open the menu.
- Select “Settings.”
- Choose “Linked Accounts.”
- Tap “Connect to Twitter.”
- Log into your Twitter account when prompted.
- Confirm that you want to link the accounts.
Once your accounts are linked, you will see a Twitter sharing option when posting to Instagram. Toggling this on will automatically share the post to your connected Twitter account.
Linking Instagram With LinkedIn
LinkedIn is crucial for professional networking and building brand authority. Here is how to integrate your Instagram and LinkedIn accounts:
- Go to your LinkedIn Profile and click “More” next to your photo.
- Select “Manage public profile.”
- Click “Media” on the right rail.
- Choose “Connect Instagram account.”
- Log into Instagram to approve the connection.
After linking accounts, you’ll have the option to cross-post Instagram posts directly to your LinkedIn Profile.
Linking Your Website and Instagram
Driving website traffic from your Instagram is hugely valuable. Here are some ways to link your website and Instagram account:
Add Website Link in Bio
Add your website URL in your Instagram bio to make it clickable for all your followers. This makes it easy for anyone to access your site.
Share Posts From Your Website
Embed Instagram posts or your Instagram feed directly on relevant pages of your website to showcase content and drive followers back to your Instagram.
Promote Your Instagram Across Your Website
Add Instagram follow buttons, links in menus/footers, Instagram widgets, or Instagram logos across your website to remind visitors to follow you on Instagram.
Enable Instagram Shopping Features
Leverage Instagram Shopping and add shoppable tags to your Instagram posts to drive targeted traffic from Instagram to specific product pages on your website.
Use UTM Tracking Parameters
Adding UTM tracking tags to website URLs shared on Instagram allows you to track website clicks and traffic from Instagram in Google Analytics.
Best Practices for Linking Instagram
When integrating your professional Instagram with other platforms, keep these best practices in mind:
- Cross-post valuable and relevant content that aligns with each platform.
- Customize posts and captions as needed for each platform’s audience.
- Use high-quality, eye-catching visuals that stand out.
- Be consistent with your branding and messaging across linked platforms.
- Monitor clicks, traffic, and engagement from each linked platform.
- Limit automatic cross-posting frequency to avoid overwhelming followers.
Should You Switch to a Business Profile?
If you want to leverage the full range of Instagram’s business and analytics features, you should convert your Instagram account to a Business Profile.
Key benefits of an Instagram Business Profile include:
- Access to Instagram analytics and insights about your followers and content performance.
- Ability to promote posts as ads through Instagram advertising.
- Use Instagram shopping features to tag and sell products.
- Add call-to-action buttons like “Book Now” or “Contact Us” to your bio and posts.
- Greater account security and protections.
Converting to a business profile is easy. Simply go to your profile, tap the menu icon, select “Switch to Business Profile” and follow the on-screen instructions to set up your business details.
Tools to Manage Linked Instagram Accounts
Managing multiple integrated social media accounts can be tedious. Social media management tools can make it much easier to handle a linked Instagram account. Here are some top tools with Instagram integration:
| Tool | Key Features |
|---|---|
| Hootsuite | Cross-post to Facebook, Twitter, LinkedIn, schedule Instagram posts, analytics. |
| Buffer | Instagram post scheduling, analytics, iPad plan for Instagram. |
| Planoly | Visual Instagram planner, collaboration tools, shoppable posts. |
| Later | Instagram content planning, visual galleries, scheduling and publishing. |
| Iconosquare | In-depth Instagram analytics, comments and DM management. |
These tools provide convenient ways to manage, post, analyze, listen and engage with your audience across integrated Instagram accounts and pages.
Key Takeaways
Linking your professional Instagram account provides many benefits and opens up new opportunities to grow your brand and business. With built-in connectivity options, third-party tools, and social sharing features, it’s straightforward to integrate your Instagram presence across digital platforms.
Focus on strategic and valuable cross-posting, consistent branding, high-impact visuals, and useful analytics. Synchronizing your professional Instagram account can help maximize your reach, website traffic, followers and engagement.
