Zapier is an automation and integration platform that allows you to connect different apps and services together to automate workflows. With Zapier, you can easily integrate your website with thousands of other apps without coding. This allows you to automatically trigger actions between your website and other apps based on specific events. For example, you could use Zapier to automatically add new contacts from a form on your website to your CRM or send out a welcome email when someone signs up for your newsletter.
Why Link Your Website to Zapier?
Here are some of the key benefits of using Zapier to integrate your website with other apps and services:
- Automate repetitive tasks – Zapier can automatically trigger actions and workflows between apps so you don’t have to do these manually. This saves a huge amount of time and effort.
- Connect your whole stack – Zapier has integrations with over 3,000 apps so you can bring together all the tools you use into interconnected workflows.
- Easy to set up and use – Setting up a Zapier integration requires no coding. The platform is designed to be intuitive for anyone to use.
- Flexible and customizable – You can customize your Zaps and integrations to meet your specific needs.
- Reduce errors – Automated workflows through Zapier eliminate the risk of human error in repetitive tasks.
- Scalable – As your business grows, Zapier allows you to seamlessly scale your integrations up or down.
How to Connect Your Website to Zapier
Connecting your website to Zapier is a simple process that only takes a few steps:
- Sign up for a Zapier account – Go to zapier.com and sign up for a free or paid Zapier account. You can start with a free plan and upgrade later as needed.
- Install the Zapier WordPress plugin – On your WordPress website’s dashboard, go to Plugins > Add New and search for “Zapier”. Install and activate the official Zapier WordPress plugin.
- Connect WordPress to Zapier – In Zapier, select WordPress from the list of options. Authorize Zapier to connect with your WordPress site.
- Set up a Zap – A Zap is an automated workflow in Zapier. Set up a Zap with a WordPress trigger event and an action app like Mailchimp, Google Sheets, etc.
- Customize and test your Zap – Configure your Zap with all the required fields and test it to ensure it works as expected.
- Turn on your Zap – When ready, turn your Zap on so it can start automatically triggering based on the event you selected.
And that’s it – your website is now integrated with Zapier!
Example Uses of Linking Your Website to Zapier
Here are some examples of useful ways you can use Zapier to automate workflows between your website and other apps:
Collect form submissions in Google Sheets
This integration allows contact form, lead form, or other data submissions on your website to automatically populate in a Google Sheet for easy viewing and managing.
Send new posts to Slack or Microsoft Teams
Automatically send links to new blog posts or website content to a channel in Slack or Microsoft Teams to notify your team.
Create CRM contacts from newsletter signups
When someone signs up for a newsletter on your site, they can automatically be added as a new contact in your CRM like HubSpot or Salesforce.
Add customer data to email campaigns
Populated an email list in Mailchimp or Constant Contact with customer information like names, emails, and interests from your website forms.
Publish blog posts to social media
New blog content can be automatically posted to your social media accounts on Facebook, LinkedIn, Twitter etc.
Backup WordPress data
Automatically backup new WordPress posts, pages, comments, etc. to a storage service like Dropbox or Google Drive.
Automating Common WordPress Workflows with Zapier
Here are some of the most common website and WordPress workflows that can be automated using Zapier:
| Workflow | Zapier Integration |
|---|---|
| Publish new blog posts to social media | WordPress + Facebook/Twitter/LinkedIn |
| Save form entries to Google Sheets | WordPress Forms + Google Sheets |
| Import products into WooCommerce | WordPress + Google Sheets/Airtable/Zoho |
| Sync email newsletter subscribers | WordPress + Mailchimp/Constant Contact |
| Create support tickets from contact forms | WordPress + Zendesk/Freshdesk |
| Save webinar registrants to WordPress | GoToWebinar + WordPress Users |
The possibilities are endless! Virtually any repetitive website workflow can be automated with the right Zapier integration.
Useful Zapier Apps for WordPress Users
While Zapier connects with thousands of different apps, here are some of the most useful ones for WordPress users:
- Google Sheets – Easily capture and manage data from forms and other sources.
- Gmail – Automate sending emails based on actions on your site.
- Slack – Get notifications or send data to Slack.
- Trello – Create new boards, lists, and cards based on WordPress triggers.
- Mailchimp – Sync email lists, send automations, add tags, etc.
- Asana – Create tasks and projects automatically.
- Calendly – Schedule appointments from online bookings.
- Dropbox – Backup WordPress data automatically.
- ActiveCampaign – Sync contacts, trigger automations.
Advanced Use Cases for Zapier and WordPress
Here are some more advanced ways experienced Zapier users can integrate WordPress in unique workflows:
Sync product catalogs
Sync your WordPress WooCommerce products into apps like QuickBooks, Amazon, eBay, Google Shopping and more. Keep them updated automatically.
Webhook integration
Trigger Zaps using the WordPress Webhooks feature for real-time, event-driven integrations.
Multi-step workflows
Chain multiple steps together in a Zap by connecting several apps. For example, backup WordPress to Dropbox, then send a Slack notification when complete.
Code with Zapier’s API
For advanced custom workflows, use Zapier’s Webhooks and APIs to integrate WordPress data with other apps and data sources.
Integrate with IFTTT
Combine Zapier’s power with IFTTT’s simplicity for easy automations based on the IFTTT + Zapier integration.
Tips for Getting the Most Out of Zapier
Follow these tips to maximize the value of integrating your WordPress site with Zapier:
- Start with a simple workflow to learn the basics before tackling more advanced setups.
- Use Zapier’s multi-step Zaps for more intricate workflows across several apps.
- Monitor your Zaps in the dashboard and tune or troubleshoot them if needed.
- Enable reattempts and error handling to handle cases like network errors.
- Check out the WordPress and Zapier communities for inspiration and advice.
- Look for new apps and features to expand your options.
- Consider Zapier’s paid plans for more Zaps and functionality as you scale up.
Conclusion
Connecting your WordPress website to Zapier opens up a whole world of possibilities for easy and powerful automation. You can eliminate repetitive manual processes, sync data between apps, and create complex workflows without code.
The key is to start simple with 1 or 2 Zaps, then expand as you get familiar with how it all works. With some creativity and strategic thinking, Zapier can help take your website to the next level.
