Making your LinkedIn Company Page public is an important step to increase your business’s visibility and get found by potential customers searching on LinkedIn. Here are some quick answers to common questions about making your Company Page public:
What does it mean to make my Company Page public?
A public Company Page means that anyone on LinkedIn can view your business profile, follow your company, and engage with your content without needing to connect with anyone at your company first. This helps your company be discoverable and builds your LinkedIn presence.
How do I make my Company Page public?
Making your Company Page public is simple. Just follow these steps:
- Go to your Company Page and click “Edit page” at the top right.
- Click on “Settings” on the left sidebar.
- Under “Page visibility,” toggle the button to switch from “Private” to “Public.”
- Click “Save” at the top right to make your Company Page public.
Why should I make my Company Page public?
Here are some of the key benefits of making your LinkedIn Company Page public:
- Increased discoverability – A public page means anyone can find and view your company on LinkedIn without needing to connect first.
- Higher follower growth – You can start building an engaged follower base as members discover and follow your company.
- Improved SEO – A public page helps search engines index and surface your LinkedIn content, improving your visibility in search results.
- Credibility and trust – A public presence signals that your company is transparent and has nothing to hide.
What are the risks or downsides?
There are minimal risks or downsides to making your Company Page public on LinkedIn. Some potential aspects to consider include:
- Public comments – Anyone will be able to post public comments on your posts without needing to follow your company first.
- Decreased exclusivity – Some companies prefer a private page to maintain an exclusive, gated community feeling.
- Vulnerability to trolls – Your content may be more vulnerable to negative comments from trolls when fully public.
However, the benefits tend to far outweigh these risks for most businesses on LinkedIn.
How do I control who can view restricted Company Page content?
If you have restricted content on your Company Page that should only be visible to employees or connected members, you can control the audience visibility when posting:
- When making a post, click the audience selector under “Share with.”
- Choose “Connections” or “Company Page followers” to limit visibility.
- Click the lock icon to confirm the post will be restricted.
Even with a public page, you can restrict sensitive info to connections only.
What are some best practices for public Company Pages?
Some best practices for getting the most from your public LinkedIn Company Page include:
- Complete your Page – Fill out descriptions, employee info, images, and other details so viewers get a full picture.
- Stay active – Post regularly and engage with followers by liking, commenting, and sharing content.
- Use Showcase Pages – Feature specific products, services, projects, culture spotlights, and more in Showcase Pages.
- Optimize for SEO – Include targeted keywords and synonyms throughout your profile and posts to get discovered.
- Analyze and adapt – Use LinkedIn’s analytics to see what content and strategies are working best.
Can I switch back to a private page?
Yes, you can easily switch your Company Page back to private at any time if you later decide you want to limit visibility. Just go back to your Page settings and toggle the visibility setting back to “Private.” All your followers and content will be retained if you switch back.
Conclusion
Making your LinkedIn Company Page public opens up your brand to new opportunities for engagement, followers, leads, and discovery. As long as you manage restricted info and set audience controls where appropriate, most businesses stand to gain tremendous upside from the increased visibility of a public page with minimal risks involved.
Focus on producing great content, engaging your followers, optimizing for relevant search terms, and analyzing performance. With these best practices, a public Company Page can help take your LinkedIn presence and impact to the next level.
Frequently Asked Questions
What are the requirements to create a Company Page?
To create a LinkedIn Company Page, you must:
- Be an employee of the company you want to create a page for
- Use a business email address associated with that company during the sign-up process
How do I add employees to my Company Page?
To add employees to your LinkedIn Company Page:
- Go to your Company Page and click “Add or manage employees”
- Search for the employee by name or email to add them
- The employee will need to confirm they work for the company before being added
Can I merge multiple Company Pages?
If your company has multiple LinkedIn Company Pages created, you can request to merge them into a single page. Contact LinkedIn customer service through the LinkedIn Help Center to initiate a page merge.
How do I request ownership of an eligible Company Page?
To request ownership of a LinkedIn Company Page you are eligible to manage:
- Go to the Company Page and click “Request to manage this page”
- Enter the required info to submit a request to LinkedIn
- LinkedIn will review and approve valid requests for ownership transfers
Can I enable lead generation forms on my Company Page?
Yes, LinkedIn offers Lead Gen Forms that allow you to gather lead contact info right from your Company Page. To enable:
- Go to your Page and click “Edit Page”
- Select “Forms” and create a new Lead Gen form
- Embed the form in your Showcase Pages or posts
Company Page Settings
Here are some of the key Company Page settings you can configure:
| Setting | Description |
|---|---|
| Page visibility | Control whether your page is public or private |
| Company name | The name displayed on your Company Page |
| Analytics | View followers data, page visits, and update activity |
| Lead forms | Create lead generation forms to gather visitor info |
Customizing these key settings helps optimize your Company Page’s visibility, branding, and ability to generate business results.
Promoting Your Company Page
Here are some top tips for promoting your LinkedIn Company Page to drive more followers and engagement:
- Share your page link in your employee email signatures
- Showcase your Company Page on your website and other marketing materials
- Promote your page in social media posts and paid ads
- Encourage employees to follow and share your page with their networks
- Publish job openings, company news, and other updates consistently
The more value you can provide your audience through excellent content, the faster your Company Page following and engagement will grow.
Driving Leads and Revenue from Your Page
To generate business leads and revenue directly from your LinkedIn Company Page, focus on:
- Lead Gen Forms – Embed forms on your page to capture visitor info
- Sponsored Content – Advertise relevant posts to reach new audiences
- Spotlights – Highlight specific products/services you want to promote
- Offering free downloads and trials – Gate premium resources behind lead forms
With a strategic approach, you can turn your Company Page into a lead and revenue driver for your business.