Having shareable LinkedIn posts is crucial for expanding your reach and getting more engagement on the platform. Here are some tips to help make your LinkedIn content more share-worthy:
Ask Questions
Posts that ask thoughtful questions tend to get more comments, shares, and overall engagement. Asking questions gives your audience something to react to. It shows you want to spark discussion versus just broadcast information.
Some examples of good discussion-prompting questions include:
- What’s your best advice for someone starting a new job in [industry]?
- What’s a work skill you wish you learned earlier in your career?
Pose questions related to your industry, job function, or topics your target audience cares about. This gives people a reason to chime in with their perspectives and experiences.
Share Valuable Insights
LinkedIn is a professional platform, so your connections are looking for posts that provide useful takeaways. Sharing your knowledge, expertise, and unique insights in a thoughtful post encourages sharing.
Some tips for providing value through your posts:
- Provide data-backed research, statistics, or case studies to make your points stronger.
- Offer tactical tips and actionable advice people can implement.
- Share lessons learned from your own career experiences.
Posts that teach your audience something new or offer actionable guidance tend to resonate more. Helpful, informative posts are worth passing on.
Use Visual Content
Eye-catching visuals attract attention and make posts more scannable. Including relevant photos, infographics, charts, videos, or other multimedia makes your content more engaging.
For example, if your post gives resume writing tips, include an infographic with the key do’s and don’ts. Or if you’re writing about workplace communication, incorporate a video clip demonstrating good presentation skills.
Visual content breaks up blocks of text, keeping your audience interested. Compelling visual assets also make posts stand out in the LinkedIn feed, increasing their stopping power.
Leverage Trending Topics
Connect your posts to trending news, events, or topics within your industry. Timely, topical content tends to attract more readers and shares.
For instance, major industry conferences, new research reports, policy changes, or viral news stories present opportunities for relevant LinkedIn posts. Share your take on a trending topic or event as it relates to your niche.
Just make sure to add value and insight versus just summarizing the news. Offer tips for how to respond and capitalize on trending developments.
Keep it Concise
Lengthy posts with giant blocks of text are difficult to digest online. Keep your posts scannable by using concise paragraphs, bullet points, headings, and bolding key terms.
Aim for an easy-to-consume format by breaking your post into smaller chunks. Use transition sentences to fluidly guide your audience through your main points.
A scannable, focused post allows readers to quickly grasp your core message. This makes them more likely to fully read and share your content.
Include a Strong Call-to-Action
Close your posts with a clear call-to-action (CTA) that tells people how to engage further. This could be suggestions like:
- “What strategies have helped you overcome imposter syndrome? Share your tips in the comments.”
- “Have a career development question for me? Leave it below and I’ll try to answer in a future post!”
- “Want to learn more time management techniques? Check out my latest article via the link in my bio.”
Directing your audience how to respond makes it easier for them to react. This helps kickstart more comments, shares, and overall visibility for your post.
Tag Relevant Connections
Tagging relevant people when appropriate can expand your post’s reach. This surfaces your content to your broader network through notifications.
For instance, if you mention someone or their work, tag them in the post. Or if you’re posting about an event, tag other attendees to share your perspective. Tagging connections gets more eyeballs on your content.
Just be sure those you tag align with the post topic and would appreciate the mention. Avoid tagging people arbitrarily just to boost impressions.
Post at Optimal Times
The day of week and time of day you share content impacts how many people engage with it right away. Pay attention to when your followers are most active on LinkedIn.
In general, the most popular posting times are:
- Tuesdays and Wednesdays at 12pm, 3pm or 5pm
- Thursdays at 10am and Fridays at 8am
Try sharing your posts during peak activity windows when possible to maximize your initial views. You can use social media scheduling tools to plan optimal timing.
Follow Up on Older Content
Just because a post is older doesn’t mean it’s worthless. Go back and breathe new life into your previously published content.
Ways to refresh older posts include:
- Reposting your evergreen content periodically
- Linking to relevant past articles in new posts
- Updating old posts with new data, trends, or insights
Following up on old but still relevant content keeps it circulating. This provides more opportunities for new connections to discover and share your posts.
Make Connections and Groups Aware
Leverage Groups and your connections’ networks to expose your content to new audiences. Mention a published post in a relevant LinkedIn Group you’re part of. Also, share a link to your post when directly messaging connections who would find it interesting.
Tapping into Groups and network connections gets your content in front of more niche professional circles. This expands your reach beyond just your immediate followers.
Conclusion
Creating shareable LinkedIn posts takes strategy. You need compelling content that provides value, sparks discussion, and motivates sharing. Optimize your posts for engagement using visual assets, concise formatting, strategic tagging, and timely publishing.
Remember to keep an eye on trending topics, refresh older posts, and leverage Groups and connections to boost visibility. With a little planning and creativity, your LinkedIn content will become a viral hit.
| Tip | Example | Benefit |
|---|---|---|
| Ask Questions | “What’s your #1 LinkedIn tip for client acquisition?” | Sparks discussion and comments |
| Share Insights | Industry case studies and data-backed research | Provides valuable information to your network |
| Use Visual Content | Infographics, photos, videos | Improves engagement and readability |
| Leverage Trends | Posts about industry conferences or viral news | Capitalizes on timely, popular topics |
| Concise Format | Short paragraphs, bullet points, bold terms | Enhances scannability |
| Strong Call-to-Action | “Share your favorite productivity apps below!” | Gives clear direction on how to engage |
| Tag Connections | @mention colleagues relevant to your post topic | Broadens reach through notifications |
| Optimal Timing | Posting at peak engagement windows | Maximizes initial views and reactions |
| Re-Share Old Content | Republishing evergreen posts | Creates new visibility for past content |
| Leverage Groups & Connections | Sharing your post links directly with niche Groups and followers | Exposes your content to new professional circles |
Key Takeaways
Follow these best practices to create more shareable, engaging LinkedIn content:
- Ask thoughtful questions to spark discussion
- Provide valuable insights and expertise
- Use visual assets like images, charts, and video
- Tie posts to trending topics when possible
- Format posts for easy skimming
- Close with a clear call-to-action
- Strategically tag relevant connections
- Share at peak activity times
- Revive old but evergreen content
- Promote posts through Groups and messaging
Creating viral LinkedIn content takes work, but the payoff in engagement and reach is immense. What strategies have helped you increase shares of your LinkedIn posts? What topics resonate most with your audience? Share your thoughts in the comments!