Managing your company’s LinkedIn page on mobile can be a great way to stay connected and engaged with your audience on the go. With LinkedIn’s mobile app, you can post updates, monitor analytics, respond to comments and messages, and more. Here are some tips to help you get the most out of managing your company’s LinkedIn presence on mobile:
Download the LinkedIn Mobile App
The first step is to download the LinkedIn mobile app on your device. You can find the app in both the Apple App Store and Google Play Store. Once downloaded, login using your LinkedIn account credentials.
Access Your Company Page
To access your company page on mobile, tap the “My Network” icon on the bottom menu bar. This will bring up a list of your connections as well as pages you manage. Tap on your company page to open it.
Post Status Updates
One of the key benefits of managing your page on mobile is the ability to post status updates on the go. To create a post, tap the pencil icon at the top of your company page. This will open a composer window where you can add text, images, links, hashtags, and more. Make your posts engaging and relevant to your audience.
Monitor Analytics
The LinkedIn mobile app makes it easy to stay on top of your page analytics while on the move. Tap the “Analytics” tab on your company page to view data like page views, post clicks, and follower growth. Reviewing this regularly can help inform your content strategy.
Respond to Comments
Encouraging engagement on your company page is key. With the mobile app, you can quickly respond to follower comments on your posts. This helps build relationships with your audience.
Manage Messages
LinkedIn now allows users to message company pages directly. Stay on top of these incoming messages by checking the “Messages” tab on your company page. Respond promptly to inbound inquiries.
Update Page Information
Make sure your company page is up to date by editing key information right from the app. Tap the pencil icon at the top of your page to update elements like the page description, website URL, contact info, and more.
Best Practices for Managing Your Page on Mobile
Here are some top tips for effectively managing your LinkedIn company page on the go:
Schedule Your Posts
While you can post in real-time on mobile, consider scheduling updates in advance when possible. This allows you to strategically plan content during downtime. Use tools like Hootsuite, Sprout Social, or Buffer to schedule posts.
Set Notifications
To stay on task with managing your page on mobile, set up notifications within the LinkedIn app. You can choose to receive alerts when you get new messages, comments, and more.
Optimize Posts for Mobile
Keep in mind that most people will view your posts on mobile. Craft content optimized for small screens. Use succinct text, eye-catching visuals, and video when possible.
Pin Important Posts
Pin your most important and evergreen posts to the top of your company page feed. This ensures valuable content is easily accessible on mobile for new visitors.
Use Calls to Action
Well-placed calls to action can boost engagement. Include relevant CTAs in your mobile posts like “Learn more,” “Sign up now,” or “Contact us”. Make them stand out with buttons.
Post Consistently
Just like with desktop, posting consistently is key for mobile too. Aim for 1-2 posts per day to stay top of mind with your audience. Vary your post types (links, images, videos, polls, etc).
Tips for Posting on LinkedIn Mobile
Creating engaging posts for your company page on mobile requires some finesse. Use these tips to level up your posting game:
Draft Content in Advance
compose posts in tools like Evernote or Google Docs ahead of time. You can then easily copy/paste content into the LinkedIn post composer on mobile. Adding images is also easier from a draft.
Know the Ideal Post Length
Keep posts under 700 characters if possible. This improves readability on small screens. Use shortened/simplified language. You can always link to longer content.
Pay Attention to Readability
Avoid dense paragraphs of text. Break content up into scannable sections with line breaks and bullet points. This makes posts easy to consume on mobile.
Use Attention-Grabbing Visuals
Posts with images/video generate more engagement on mobile. Create visual assets that pop on small screens. Infographics, stats, quotes, and more all perform well.
Leverage LinkedIn Post Features
Take advantage of built-in post features like polls, hashtags, captions, tagging, etc. This adds variety and interactivity ideally suited for mobile.
Watch the Text-Image Ratio
Having too much text compared to visuals hampers readability on mobile. Aim for a 70/30 or 60/40 text-to-image ratio in your posts. More visuals is better.
Responding to Messages and Comments
LinkedIn now allows users to privately message company pages. It’s important to stay on top of these messages and comments on your posts. Here are some best practices for responding effectively:
Set Up Notifications
As mentioned previously, configure your LinkedIn app settings to receive notifications when you get new private messages and comments. This ensures you see them in a timely manner.
Respond Quickly
Messages and comments should get a response within 24 hours when possible. Quick responses make visitors feel valued and helps convert them.
Craft Custom Replies
Avoid canned, impersonal responses. Tailor each reply to the specific person and their initial message. Personalized responses are more meaningful.
Answer Questions Thoroughly
If a comment or message asks a question, provide a detailed, helpful answer. Offer resources and links if relevant. Go above and beyond.
Maintain a Professional Tone
Always respond in a courteous, upbeat tone – even to negative messages. Represent your brand well with constructive, diplomatic replies.
Correct Inaccuracies
If a comment contains misinformation about your company, gently correct it with facts. Back up your stance with proof points and sources.
Redirect as Needed
Sometimes comments or messages require answers best given privately. Politely redirect them to email or your website’s contact page as applicable.
Analyzing Performance Data
Reviewing analytics for your company page is easy on LinkedIn’s mobile app. But making sense of the data takes some know-how. Use these tips for analyzing page performance on mobile:
Check Data Frequently
Get in the habit of checking your page analytics several times per week, if not daily. Frequent monitoring lets you spot trends and anomalies.
Compare Time Periods
Compare data week-over-week or month-over-month. Look for percentage increases or decreases to pinpoint trends in followers, engagement, clicks, etc.
Note Top Content
Pay attention to which of your posts get the most clicks, reactions, comments, and shares. This reveals your top-performing content types and topics.
Learn Peak Times
Analytics show when your followers are most active on LinkedIn. Use this to determine the optimal times to post content for maximum visibility.
See Follower Demographics
Tap into follower demographics like location, industry, job role, and company size. Let this inform who you target with content.
Monitor Website Traffic
Utilize LinkedIn’s analytics integration with Google Analytics to see how much traffic comes from LinkedIn to your site. Monitor the trends.
Optimizing Your Company Page
Fine-tuning your company page can help boost followers and engagement on mobile. Here are some areas to focus your optimization efforts:
Fill Out Page Sections
Completely fill out sections like About, Products, Careers, Contact, and more. This gives visitors ample info right from mobile.
Showcase Visual Media
Upload eye-catching cover and profile images, videos, infographics, and other media. This attracts attention on mobile feeds.
Highlight Company Culture
Share photos, videos, and posts that give an inside look at your company culture. This humanizes your brand on mobile.
Enable Contact Options
Display contact info prominently on your page. Add contact buttons with options to call, email, or message you.
Promote Your Page
Add a LinkedIn “Follow” button to your website to promote your page. Send email signatures with a link to your page as well.
Curate Your Feed
Remove outdated or underperforming posts from your page feed. Curate content that aligns with your brand and goals.
Using LinkedIn Ads Manager on Mobile
In addition to organic content, you can run LinkedIn ads right from the mobile app to expand your reach. Here’s how to use LinkedIn’s Ads Manager on mobile:
Access Ads Manager
Open the main LinkedIn app menu and tap “Advertising.” This is where you manage active campaigns and create new ones.
Monitor Campaign Performance
The overview tab shows how your campaigns are performing – clicks, spend, CTR, conversions, etc. Check this regularly.
Adjust Bid Amounts
For active campaigns, you can raise or lower your bid amounts at any time based on performance or budget needs.
Pause Poorly Performing Ads
If you see low CTRs or conversion rates, pause those underperforming ads. You can restart them later or create new ads.
Launch New Campaigns
Easily set up new ad campaigns right from mobile. Define the campaign objective, target audience, placement and budget.
Create Fresh Ad Content
Develop new text ads, image ads, or video ads tailored for mobile users. Test different messaging and visuals.
Try Different Targeting
Experiment with different audience targeting based on location, job role, interests, and more. See what resonates best.
| Campaign Objective | Best Practices on Mobile |
|---|---|
| Website Visits | Use impactful text, Include a strong call-to-action, Target by industry/job role |
| Lead Generation | Highlight gated content offer, Use lead gen form ad unit, Target near top of funnel |
| Brand Awareness | Prioritize reach over clicks, Use engaging visuals/video, Retarget existing followers |
| Job Applicants | Promote open positions, Target by skillset/experience, Make applying easy |
Measuring Results on Mobile
Tracking the impact of your LinkedIn activities on mobile requires focusing on the right KPIs. Here are the key metrics to monitor:
Page Followers
Are you seeing steady follower growth week to week? This indicates awareness of your brand on LinkedIn is expanding.
Post Engagement
Analyze likes, comments, clicks and shares per post. Rising engagement levels mean content is resonating.
Website Traffic
If integrated with Google Analytics, check LinkedIn’s contribution to site traffic and conversions. Crediting improves over time.
Ad Clicks
For paid campaigns, click volume relative to spend shows how well your ads capture attention on mobile.
Ad Conversion Rate
Monitor what percentage of clicks convert into desired actions, like email signups or purchases. Look for this rate to increase.
Lead Quality
For lead gen campaigns, review lead quality in terms of accuracy, completeness and sales-readiness. Higher quality means better targeting.
Content Consumption
See how many views your posts, videos and PDFs get on mobile. More consumption signals relevant content.
Conclusion
Managing a company page on LinkedIn mobile keeps your brand top of mind with your professional audience on the go. Develop a consistent posting and engagement rhythm. Analyze performance data regularly. Fine-tune content and marketing. With these best practices, you can effectively extend your LinkedIn presence to mobile users.