LinkedIn carousels are an effective way to share multiple images, videos, and text in a single post. Carousels stand out in the LinkedIn feed and can boost engagement on your posts. While carousels are easy to create on mobile, the process is a bit different on desktop. In this guide, I’ll walk you through step-by-step how to post a carousel on LinkedIn desktop.
Benefits of Using Carousels on LinkedIn
Here are some of the main benefits of using LinkedIn carousels:
- Share up to 10 images/videos in one post – Carousels allow you to include more content than a regular post.
- Increased engagement – Carousels see 90% more engagement than regular posts on average.
- Tell a story – Use carousels to tell a visual story and walk viewers through multiple steps.
- Highlight different products/services – Showcase various offerings in one post.
- Promote content – Link to blogs, articles, ebooks, etc in each carousel card.
- Gather employee testimonials – Build a carousel featuring client testimonials.
In summary, carousels allow you to share more content in an engaging format optimized for the LinkedIn feed. Leveraging them strategically can help boost views, clicks, and reactions.
How to Post a Carousel on LinkedIn Desktop
Posting carousels on LinkedIn via desktop takes a few more steps compared to mobile but is still very straightforward once you get the hang of it.
Here is the complete step-by-step process:
Step 1: Access the Post Editor
To get started, pull up the LinkedIn post editor. You can do this in two ways:
- From your LinkedIn homepage, click “Start a post” in the upper right corner.
- From your LinkedIn profile page, click the “+” icon next to your profile photo and select “Share an article, photo, video or idea”.
This will open up the post editor window where you can create your carousel.
Step 2: Enable Carousel Format
When the post editor loads, you’ll notice the default post format is set to “Text”. To switch to the carousel format, click the dropdown arrow next to “Text” and select “Carousel”.
You should now see the carousel template loaded into the post editor.
Step 3: Add Content to Each Card
A carousel can contain up to 10 cards with different content in each. Click into the first card, and you can add:
– Image
– Video (YouTube, Vimeo, etc)
– Text
– External URL
To add an image, click the icon to upload a file from your computer. To embed a video, paste the link into the content area. Feel free to mix and match different media types within your carousel – you’re not limited to just images or just text.
You can also rearrange the order of the cards at any time by hovering over a card and clicking the dots icon to drag it to a new position.
Step 4: Customize Card Appearance
Each card has various customization options you can toggle:
- Card style – Select between “Image”, “Video” or “Text” to change the main display area.
- Darken image – For image cards, click to overlay a darkened filter.
- Text background – Choose between transparent, gray, white or colored text backgrounds.
- Borders – Toggle colored borders around the edges of the card.
- Drop shadows – Apply lifted shadows to the cards.
Experiment with different card designs and arrangements to find a style that complements your content.
Step 5: Add Post Details
After creating your carousel cards, fill in the rest of the post details:
- Post text – Write a message introducing your carousel above the cards.
- Post visibility – Select who can see your post under the “Share with” menu.
- hashtags – Add relevant hashtags like #carousel to help users find your post.
Double check that your post looks the way you want, then click “Share” to publish it to your profile and the LinkedIn feed.
Best Practices for LinkedIn Carousels
Now that you know how to create carousels on desktop, here are some best practices to create effective, high-engaging carousels:
- Use bright, eye-catching images – High-quality photos and illustrations grab attention.
- Keep text short and scannable – No more than a few sentences per card.
- Tell a cohesive story – Order cards in a logical narrative flow.
- Use carousels sparingly – Once a week or so to prevent overwhelm.
- Insert call-to-action buttons – Send viewers to related blogs, offers, etc.
- Optimize hashtags and messaging – Include keywords your audience searches.
- Monitor performance – Track engagement and refine based on top-performing posts.
Test different types of carousels and analyze them over time to see what resonates most with your target audience.
Conclusion
Posting carousels on LinkedIn desktop takes a few more clicks than mobile but is simple once you get the hang of the post editor interface. The key steps are:
- Select the carousel post format
- Add multimedia content to each card
- Customize the appearance
- Insert supporting post text and visibility
- Publish and track engagement
Use carousels to tell visual stories, highlight products and services, and boost engagement on your most important posts. With this guide, you’re ready to start incorporating LinkedIn carousels into your social media strategy.