LinkedIn is a great platform for professional networking and sharing updates about your career and achievements. While most LinkedIn posts tend to focus on major work milestones, sharing positive news and celebrating wins can also be impactful. Posting “happy shares” allows you to spread some positivity, highlight your company culture, and engage your network in a more personal, human way.
What is a happy share?
A “happy share” is an upbeat post that spreads joyful news, appreciates colleagues, or celebrates personal or professional achievements. For example:
- Sharing that you got a promotion or new job
- Highlighting a successful project or major company milestone
- Thanking your team or coworkers for their great work
- Announcing a new product launch or company event
- Celebrating work anniversaries and birthdays
The key is crafting a positive post that makes others smile and conveys gratitude, motivation, or inspiration. While serious industry updates have their place, happy shares bring some fun to your feed.
Why post happy shares?
Here are some of the benefits of sharing feel-good news on LinkedIn:
- Spread positivity. With lots of negative news out there, posting uplifting stories can brighten someone’s day.
- Strengthen company culture. Highlighting values like teamwork, passion, and appreciation can bring your culture to life.
- Humanize your brand. Joyful posts help show the human side of your company.
- Celebrate wins. Mark milestones like launches, promotions, or anniversaries.
- Motivate your network. Share inspiring stories that energize others.
- Improve engagement. People appreciate personality and authenticity.
In a sea of corporate jargon and self-promotion, a genuine happy share post can help you cut through the noise, connect on a personal level, and boost engagement.
What makes a quality happy share post?
Follow these tips for creating an engaging, thoughtful happy share:
- Share authentically. Choose a positive story that genuinely excites you.
- Use a conversational tone. Write like you’re talking to a friend.
- Add personality. Infuse the post with your natural voice.
- Include vibrant photos/videos. Visuals help catch the eye and convey emotion.
- Tag relevant people. Such as colleagues, company, clients involved.
- Craft clickable headlines. Summarize the news in your post title.
- Tell a story. Share details, stats, and background that draw readers in.
- Express gratitude. Thank those who helped make the achievement possible.
- Inspire and motivate. Share uplifting details others can relate to.
- Use hashtags strategically. Include relevant hashtags to extend reach.
Ideas for happy share posts
Here are some specific types of happy shares you can post:
Celebrate company milestones
- Company anniversary or founding date
- Moving to a new office location
- Launching a new product, service, or brand
- Achieving a major revenue or sales goal
- Reaching a big number of customers or followers
- Winning an award or recognition
Highlight great company culture
- Sharing team outings, retreats, or parties
- Featuring employees and fun office traditions
- Promoting values such as collaboration, passion, or innovation
- Giving shoutouts to star employees
- Praising great managers and leaders
Appreciate your colleagues
- Thank specific people for recent wins and milestones
- Celebrate work anniversaries and new hires
- Congratulate promotions and big projects
- Recognize employees who exemplify your values
- Highlight great mentors and coaches
Share client/customer success stories
- How you helped a client achieve their goals
- Client testimonials and positive feedback
- Spotlights on successful case studies
- User stories showing your products improved lives
- Client growth and transformations
Motivate others
- Spotlights on employees who overcame major obstacles
- Stories about passions outside work and unique hobbies
- Examples of going above and beyond to help others
- Tips for achieving work-life balance and wellness
- Charity initiatives and volunteering
Formatting happy shares for maximum impact
Structuring your happy share post for skimmability will maximize its reach and engagement. Follow these best practices:
Write a compelling headline
Summarize the news in a short, eye-catching headline like “So proud of our amazing team!” This teases the story and gets people excited to read the post.
Open with an enthusiastic intro paragraph
Start with a high-energy introduction sharing the news and why you’re excited about it. For example:
“I’m thrilled to share that our amazing marketing team just launched our new brand campaign! After months of hard work and late nights, their creative vision came to life. The campaign is getting great engagement so far. So grateful for their passion and effort!”
Elaborate on the story in the body text
Provide more details, stats, and background in the post body. Share why this achievement matters, who made it happen, and key results. Use visuals like images, charts, videos, and slides to illustrate the story.
Wrap up by expressing gratitude
End by recapping the news and thanking everyone who helped make it happen. Share hopes and plans for the future.
Add relevant hashtags
Include hashtags like #gratitude, #appreciation, #goodnews, #culture, or #milestone to reach more people interested in positive stories. You can also add hashtags about your industry or location.
Getting the most engagement on happy shares
To help your feel-good posts get maximum visibility and engagement:
- Post consistently at optimal times. Track when your followers are most active.
- Interact with your network by commenting on their posts.
- Share personal stories that inspire others to connect.
- Ask questions to spark discussion.
- Monitor comments and respond promptly.
- Repost blasts from the past. Resurface evergreen happy shares.
- Promote posts through email, social media, and company intranet.
- Tag people mentioned to notify them.
- Partner with colleagues to cross-promote.
Timing happy shares around current events, seasons, and holidays can also boost visibility.
Measuring the impact of happy shares
Use LinkedIn Analytics to gauge the reach and engagement of your happy share posts. Track:
- Impressions
- Reactions
- Comments
- Shares
- Link clicks
- Follower growth
Compare happy share posts to more corporate updates. See which drive more reactions and shares to inform future content. Send follow-up surveys to learn how posts make audience feel and help the brand.
Ready to spread some positivity?
By taking the time to create authentic, well-crafted happy shares, you can engage your audience in a more meaningful, personal way. Ramp up the feel-good news in your feed to boost brand humanity, culture, and morale.