How do I post a job on behalf of a company on LinkedIn?

Quick Answers

Posting a job on LinkedIn on behalf of a company is simple if you have the proper permissions. Here are the quick steps:

• Make sure you have an active LinkedIn account and are logged in.
• Navigate to LinkedIn Jobs and click “Post a job”.
• Enter the job details including title, description, location, etc.
• Select the correct company name that you want to post the job for.
• Choose the job type, category, and duration.
• Add screening questions if desired.
• Set targeting options for who you want to reach.
• Select a payment plan.
• Review and post the job.

The key things to note are that you need an active LinkedIn account, proper permissions to post on behalf of the company, and you need to select the correct company when posting the job. Provided those requirements are met, the process is very straightforward.

What permissions do I need?

To post a job on LinkedIn on behalf of a company, you need to have specific permissions for that company’s LinkedIn Career Page. Usually, this means you need to be an admin, posting manager, or have some HR role associated with the company.

Specifically, you need the “Manage Company Posts” permission associated with that company’s Career Page. This allows you to publish posts and jobs as that company.

If you try to post a job but don’t see the correct company name in the dropdown when you go to post, then you likely don’t have the right permissions. You would need to coordinate with the company to get admin access to their Career Page.

Some key things to look for:

• Make sure you are associated with the company’s Career Page.
• Check that you have posting rights and admin capabilities.
• See if you can select the company name when making any post.
• Try publishing a regular status update as that company.

If you can’t perform those actions, you need to request elevated permissions before you can post jobs as that company.

How to post a job step-by-step

Here is a step-by-step guide to posting a job on LinkedIn as a company:

1. Log into your LinkedIn account and navigate to the Jobs homepage using the “Jobs” link or search bar.
2. Click on the blue “Post a job” button in the upper right of the page.
3. Enter the job title and location. These will populate the headline of the post.
4. Write the full job description. Be as detailed as possible and include responsibilities, requirements, benefits, and any other relevant details.
5. Select the correct company name that you want to post the job for. Use the drop down menu to switch companies if needed.
6. Choose the job type (full time, part time, etc), job category that best fits, and duration.
7. Optional: Write 2-3 screening questions to add to job applications.
8. Set the target audience for who you want to reach with the job posting.
9. Select a payment plan based on your budget and duration needs.
10. Carefully review all details, make any changes, and click “Post Job”.

Some additional tips:

• Use keywords in the title and description for better search visibility.
• Take advantage of screening questions to filter applicants.
• Leverage targeting options to narrow down your audience.
• Monitor performance and repost if needed for continuous visibility.

Following those steps allows you to smoothly post a job on LinkedIn as any company, provided you have the correct administrative access.

How do I get posting access for a company?

If you try to post a job for a company but don’t see the company name in the drop-down menu, you likely don’t have the permissions needed. Here is how to get posting access:

1. Identify the correct admin for the company’s LinkedIn Career Page. This is usually someone in HR or Recruiting.
2. Ask them to grant you access as an Admin, Posting Manager, or other role that allows “Manage Company Posts”.
3. Once granted, you will see the company name appear in the posting drop-down menu.
4. You can now post jobs and other updates on behalf of the company.
5. Make sure to coordinate on the types of jobs to be posted, hiring plans, and overall strategy.

Some tips on getting posting access:

• If you don’t know the Career Page admin, check existing jobs to see who posted them.
• Contact the company’s recruiters or HR department to request access.
• For larger companies, submit a request via their LinkedIn support process.
• For smaller companies, directly contact the business owner, founder, or head of marketing/HR.
• Get clear guidelines from them on responsibilities, frequency of posting, and objectives.

Gaining posting access requires coordination with the right people at the company. But once granted, you can easily post jobs and engage candidates on the company’s behalf.

Best practices

Here are some best practices to keep in mind when posting jobs on LinkedIn to maximize results:

• Use relevant keywords – Include keywords people may search to find that job posting.
• Tell a compelling story – Go beyond just responsibilities and requirements. Share why it’s a great role and company.
• Use rich media – Add photos, videos, presentations to make it stand out.
• Target audience – Select the right audiences you want to reach based on criteria.
• Repost regularly – Postings get stale over time. Repost every few weeks for fresh visibility.
• Measure results – Track applicant volume, quality, views etc to refine approach.
• Watch the competition – See what jobs your competitors have posted.
• Personalize for passive candidates – They require extra convincing to apply.
• Automate screening – Use screening questions to filter candidates.
• Respond quickly – Engage interested candidates right away to move them through the funnel.

Follow those tips and you’ll see great results from any job postings on the platform.

Conclusion

Posting jobs directly on LinkedIn as a company is a highly effective way to reach relevant candidates. With the proper admin access and a strategic approach, you can source great applicants efficiently. Keep the process and permissions in mind, follow LinkedIn’s best practices, and track performance carefully. With a world of LinkedIn members at your fingertips, you have an invaluable talent pool to tap into and build up your employer brand.