How do I post a job on LinkedIn to multiple locations?

Posting a job on LinkedIn that reaches candidates in multiple locations is a great way to increase your talent pool and find the best candidates for your open positions. LinkedIn makes it easy to target your job posts to multiple cities, states, or even countries.

When posting a job on LinkedIn, you have a few different options for selecting locations:

• Manually entering multiple locations
• Targeting a region like a state or province
• Letting the post be seen globally

Depending on your hiring needs, choosing the right location targeting strategy can help attract more suitable applicants. Here’s what you need to know about posting jobs to multiple locations on LinkedIn.

Manually Select Multiple Locations

The most precise way to post a job to multiple areas is by manually entering the cities, metro regions, states/provinces, or countries you want to target.

Here’s how to select multiple locations on LinkedIn when posting a job:

1. Go to LinkedIn and click “Post a job” in the Jobs tab. Choose the job posting type and fill in the job details.
2. In the job poster workflow, you’ll get to a section for targeting locations. Click “Add another location.”
3. Start typing the name of a city, region, or country. Matching locations will appear as dropdown options.
4. Select the location. Repeat steps 2-3 to add more locations.
5. When finished, click “Review” and then “Post” to publish the job.

The job will now be visible to LinkedIn members in all of the selected locations. You can add up to 20 specific locations per post.

Manually selecting locations gives you the most control over where your job gets seen. You can target the precise cities or regions you want to reach candidates in.

Just keep in mind that individually entering locations can become time consuming if you’re trying to target many different areas. Also, you’re limited to 20 locations per post.

Target a Whole Region

Another option is targeting a broader region like a state/province or country. This allows your job to reach candidates across that entire area with a single selection.

For example, instead of selecting 20 cities in Texas, you could simply choose “Texas” as the location when posting. The job would then be visible to LinkedIn members across the whole state.

Here’s how to target a region on LinkedIn:

1. Start posting a job and get to the locations section.
2. Type the name of a state/province or country.
3. Select it from the dropdown when it appears.
4. Finish filling in job details and post it.

Targeting a whole region can be a good middle ground between manual location selection and posting globally. You can reach a broad area without individually entering dozens of cities or towns within it.

The downside is that you may get applicants from parts of that region that aren’t relevant. For example, if you target all of California, you may get applicants from far northern counties when your job is really location in southern cities like Los Angeles.

Post Globally

The third option for location targeting is posting your job globally so it can be seen by LinkedIn members everywhere.

To post globally, simply skip selecting any locations when filling in the job details. This will make the job visible to all LinkedIn members no matter where they are.

Posting globally casts the widest net and gives you the largest potential talent pool. It’s a good option if you’re hiring for a remote position or have no location restrictions.

However, you may receive many irrelevant applicants from areas you don’t want to target. Getting flooded with applications can create more work reviewing and screening candidates.

Also keep in mind that some locations require additional steps when posting globally, like setting up payments through PayPal.

Tips for Targeting Multiple Locations

When posting jobs to multiple locations on LinkedIn, follow these tips:

• Carefully consider which locations are most relevant to your hiring needs. Balance casting a wide net with targeting areas likely to yield qualified applicants.
• Review your existing employees’ locations. Posting jobs in places where you already have staff can help attract similar candidates.
• Avoid overly broad targeting like entire countries or continents unless hiring for remote roles. Make locations as precise as possible.
• Use both manual selection and region targeting in combination. For example, pick major metro areas individually and also target the surrounding state.
• Re-post jobs frequently to keep them at the top of LinkedIn search results. Stagger posts across weeks and target different locations.

Managing Applicant Location

Once you start receiving applications, you may want to screen candidates based on their location:

• When reviewing applicants, check their listed location on their LinkedIn profile and resume to ensure they are within the areas you want to target.
• Adjust the locations targeted in future re-posts based on where most relevant applicants are coming from.
• Politely decline applicants who are from irrelevant locations not targeted in the job post.
• On the application form, consider adding a preferred locations field so candidates can indicate if they are willing to relocate.

Proactively managing applicant location prevents wasting time screening candidates who ultimately aren’t in your required areas.

Using Recruiter to Target Locations

LinkedIn Recruiter makes it even easier to target and manage job locations:

• Easily add multiple precise locations when posting jobs right within Recruiter.
• Create customized location lists that can be re-used across postings.
• Track application locations and filter candidates by location.
• Configure application questions to ask about willingness to relocate.

If targeting multiple locations is an important part of your hiring strategy, upgrading to Recruiter can streamline the process.

Conclusion

Posting jobs to multiple locations is critical for increasing applicant volume and connecting with the best candidates. LinkedIn provides flexibility to precisely target locations of interest or reach broader regions.

Carefully consider which areas will yield the most relevant applicants. Use a mix of precise targeting and regional selection to optimize your job’s visibility. Monitor incoming applicants and adjust targeted locations over time.

With the right location strategy, you can posts jobs that effectively attract suitable candidates wherever they may be.

Key Takeaways

• Select precise cities/regions manually or target whole states/countries.
• Post globally for no location restrictions but more applicants.
• Repost frequently and adjust locations based on applicants.
• Use LinkedIn Recruiter to simplify managing locations.