LinkedIn Recruiter is a powerful tool that allows you to post new job openings and find qualified candidates on LinkedIn. As a recruiter or hiring manager, learning how to create and post jobs efficiently on LinkedIn Recruiter is an essential skill. In this guide, I’ll walk you through the step-by-step process of posting a new job on LinkedIn Recruiter.
Prerequisites for Posting a Job
Before posting a new job, make sure you have:
- A LinkedIn Recruiter account – You need a Recruiter license to post jobs on LinkedIn. A Recruiter account gives you access to LinkedIn’s full suite of recruiting tools.
- Job description – Have the job title, location, responsibilities, requirements, salary range etc. clearly defined.
- Hiring manager’s approval – Make sure the hiring manager has signed off on the job requirements and description.
- Budget approval – Obtain budget approval for the job posting if required by your company’s process.
- Compliance check – Ensure the job post meets all applicable laws and regulatory requirements.
Checking all these boxes will help you create a smooth and compliant job posting process.
Step 1 – Access LinkedIn Recruiter
Log in to your LinkedIn Recruiter account at www.linkedin.com/recruiter. Make sure you are logged in to the correct Recruiter account if you have multiple accounts. Recruiter will appear in the top navigation bar next to LinkedIn.
This will take you to the Recruiter homepage.
Step 2 – Click ‘Post a Job’
From the Recruiter homepage, click on ‘Post a Job’ next to the search bar.
Alternatively, you can go to the Jobs menu at the top and select ‘Post Job’:
Both options will start the job posting workflow.
Step 3 – Choose the Correct Account
If you have access to multiple Recruiter accounts, you may first need to choose the correct account you want to post the job under. Make sure you pick the right account that the job should be associated with.
Step 4 – Enter Job Details
You will now need to enter the job details one by one in the form provided.
- Job Title – Enter the official job title that will be displayed to candidates.
- Location – Search for and select the primary location for this job. You can add multiple locations if it is a remote position.
- Job Function and Seniority – Select the appropriate job function and seniority level for this role.
- Job Type – Choose the type of job – Full-time, Part-time, Contract, Internship etc.
- Description – Write a detailed description highlighting responsibilities, requirements, qualifications, benefits etc.
- Salary – Enter the salary range for this job if applicable.
Provide as many relevant details as possible in the job description. This will help LinkedIn match the job to suitable candidates.
Step 5 – Company Details
Confirm the company name, logo, location, industry etc. under which the job will be listed. Make changes if any details are incorrect.
Step 6 – Check for Errors
Carefully review the job details and description you have entered. Check for any errors or missing information. Use the preview functionality to see how the job posting will appear to candidates.
Make changes to the job description or details if required.
Step 7 – Submit for Review
If your company has enabled review workflows, you may need to submit the job for internal review and approval before it gets posted. Follow the required review process.
For companies without review workflows, you can directly proceed to post the job.
Step 8 – Post the Job
Once the job has passed the review process, click on ‘Post Job’ to make it live on LinkedIn.
For companies without reviews, click ‘Post Job’ as soon as you are ready to publish the job.
Once posted, the job will start appearing in candidate search results based on your target criteria.
Congrats, your job is now live on LinkedIn!
Best Practices for Posting Jobs
Here are some tips to make your job posting more effective:
- Use keywords appropriately – Include relevant keywords and skills in the job description that candidates may search for.
- Sell the role – Highlight the exciting parts of the job and talk about the impact they will make.
- Keep the description concise – Avoid too verbose descriptions and get straight to the point.
- Mention must-have skills – Call out the most critical hard skills needed for success in the role.
- Use branded templates – Create customized, branded job post templates for a consistent look.
- Mention culture and benefits – Give candidates a glimpse into your company culture and benefits.
- Review and repost – Check existing job posts routinely and repost if needed to attract fresh applicants.
Additional Tips for LinkedIn Recruiter
Here are some additional tips specifically for posting jobs on LinkedIn Recruiter:
- Use talent pools – Post jobs directly to existing recruiter talent pools to easily tap relevant candidates.
- Enable reviews – Use review workflows to ensure quality and compliance before posting.
- Post to multiple LinkedIn Groups – Select relevant LinkedIn Groups related to the job function or industry to post the job to.
- Turn on Open Candidates – Toggle on Open Candidates under audience targeting to attract more passive candidates.
- Follow EEOC guidelines – Ensure language used adheres to Equal Employment Opportunity Commission (EEOC) guidelines.
Conclusion
Posting new jobs is quick and easy with LinkedIn Recruiter. Just go to the ‘Post a Job’ section, enter the job details and description, confirm company information, review the posting, submit for approval if required, and click post when ready.
Using best practices like great job descriptions, targeted audience selection and enabling reviews will allow you to attract more relevant and qualified candidates. Follow the steps outlined in this guide and you will be able to create compelling LinkedIn job posts in no time.
