Posting YouTube videos to your LinkedIn company page can be a great way to share engaging content with your followers. LinkedIn makes it easy to embed YouTube videos directly into your posts. Here are the steps for posting a YouTube video to your LinkedIn company page:
Find the Video URL
First, you need to locate the URL for the specific YouTube video that you want to share. To get the video URL:
- Go to YouTube and find the video you want to embed.
- Click the “Share” button below the video.
- Select the “Embed” tab.
- Copy the video URL from the text field. It should start with https://www.youtube.com/embed/ and end with a string of letters and numbers unique to that video.
For example:
https://youtube.com/watch?v=abcdefghijklmn
Create a New Post on LinkedIn
Next, create a new post to share on your company page:
- Go to your LinkedIn company page and click “Share an update” at the top.
- In the text field, type any information or caption you want to include with the video.
Embed the YouTube Video
To embed the YouTube video in your post:
- Paste the YouTube video URL on its own line in the text field.
- Click the “Embed” icon (it looks like ) above the text field.
- The video URL will become an embedded video player.
- Preview your post to make sure the video appears as you want.
Customize the Video Display
You have a few options for customizing the display of your embedded YouTube video:
- Resize the player: Click and drag the bottom right corner of the video player to make it larger or smaller.
- Autoplay setting: Click the gear icon in the upper right corner of the player to select whether the video autoplays when someone views your post.
- More options: Click “More Options” below the bottom right corner of the player to customize settings like show/hide title, enable privacy mode, show/hide controls, and more.
Post Your Update
When you’re happy with your video embed and caption, click “Post” to share your update containing the YouTube video to your LinkedIn company page!
Best Practices
Here are some tips for getting the most out of sharing YouTube videos on LinkedIn:
- Keep your caption concise and compelling to grab attention.
- Optimize videos for silent autoplay to cater to the LinkedIn feed scroll experience.
- Shorter videos (under 3 minutes) tend to perform better and have higher view completion rates.
- Videos under 2 minutes play automatically in the LinkedIn feed, while longer ones require clicking to play.
- Include relevant hashtags in your caption to reach a wider target audience.
- Post your video natively rather than just sharing a YouTube link, so the actual video appears in-feed.
- Analyze your results and iterate. Pay attention to which videos drive the most engagement.
Troubleshooting
If you’re having trouble getting your YouTube video to embed properly, here are some things to check:
- Make sure you are copying the correct video URL from YouTube. It should start with https://www.youtube.com/embed/.
- Check that the video is public or unlisted on YouTube. Private videos cannot be embedded.
- Verify the video URL copied correctly without any extra spaces or characters in your LinkedIn post.
- Try re-embedding the video in a new post from scratch.
- Ensure the video does not exceed LinkedIn’s 10-minute limit for embedded videos.
- Confirm the video file type (.MP4, .MOV, etc) is supported by LinkedIn.
If it still won’t embed properly, you may need to upload and post it directly to LinkedIn as a native video instead.
Analytics
You can view analytics on your LinkedIn video posts to see how well they are performing:
- Impressions: The number of times your post entered someone’s feed.
- Clicks: The number of times someone clicked your post to expand it.
- Engagement rate: The percentage of impressions that resulted in some kind of engagement.
- Followers reached: The number of your followers who saw your post.
- Comments: The number of comments your post received.
- Shares: The number of times your post was shared.
- Reactions: The total number of reactions (likes, loves, etc).
Monitor these metrics over time to see which types of videos resonate best with your audience. You can find analytics by clicking “View results” on your video posts.
Conclusion
Posting YouTube videos is a highly effective way to engage your audience and add multimedia content to your LinkedIn company page. By following the steps above to properly embed and share videos, you can take advantage of this powerful feature and connect with followers in a more visual, dynamic way. Focus on quality over quantity, and experiment to see which video topics and styles generate the most interest from your target audience. With compelling video content and a strong posting strategy, you can build memorable connections that bring results for your business.
| Step | Instructions |
|---|---|
| 1 | Find the YouTube video URL |
| 2 | Create a new LinkedIn post |
| 3 | Embed the video in your post |
| 4 | Customize the video display |
| 5 | Post your update |
Benefits of Sharing YouTube Videos on LinkedIn
- Increased engagement from visual content
- Expanded reach from video distribution
- Enhanced credibility and brand awareness
- Deeper connections with followers
- Improved SEO from multimedia optimization
Ideal Video Lengths for LinkedIn
| Length | Ideal Use |
|---|---|
| Under 2 minutes | Plays automatically in-feed |
| 2-5 minutes | Optimal for detailed how-tos or case studies |
| Over 10 minutes | Best shared as native video or YouTube link |
In summary, sharing YouTube videos on LinkedIn is a highly effective tactic when done correctly. Follow the steps for proper embedding, focus on quality over quantity, and analyze your results to dial in the best video content for your audience. The visual engagement and expanded reach of videos can take your LinkedIn company page to the next level.