Posting to LinkedIn from HubSpot allows you to easily share content to your LinkedIn profile or company page directly from the HubSpot software. This helps streamline your social media marketing efforts by centralizing content creation and distribution into one platform.
In this comprehensive guide, we’ll walk through how to connect your LinkedIn account to HubSpot and post content in just a few clicks. We’ll cover:
- Connecting your LinkedIn account to HubSpot
- Posting blog articles to LinkedIn
- Sharing landing pages on LinkedIn
- Posting HubSpot native videos to LinkedIn
- Automating LinkedIn posts with workflows
- Analyzing LinkedIn post performance
- Best practices for posting to LinkedIn
Whether you want to repurpose your existing content or create LinkedIn-specific posts, HubSpot makes it simple to get your content seen by your professional network. Let’s get started!
Connecting Your LinkedIn Account to HubSpot
The first step is to connect your LinkedIn account to your HubSpot portal. Here’s how to do it:
- Log in to your HubSpot account.
- Go to Integrations in the navigation bar and select LinkedIn.
- Click the Connect button.
- You’ll be redirected to LinkedIn to log in. Enter your LinkedIn email and password.
- Select Allow to give HubSpot access to your basic LinkedIn profile information and posting abilities.
Once your accounts are connected, you’ll be ready to start posting!
Troubleshooting Your LinkedIn Connection
If you run into any issues connecting your LinkedIn account, here are some things to try:
- Make sure you are logged into the correct HubSpot portal.
- Try disconnecting the integration and going through the connection flow again.
- Check that you have the proper admin permissions in both HubSpot and LinkedIn.
- Verify that your LinkedIn account is not restricted in any way.
- Contact HubSpot support if issues persist.
With a properly connected account, you can move on to posting content!
Posting Blog Articles to LinkedIn
The easiest way to repurpose your blog content on LinkedIn is directly through the integration. Here’s how it works:
- In your HubSpot blog, open the article you want to share.
- Click the Share button.
- Select LinkedIn from the list.
- A LinkedIn post will be created with a link, featured image and summary excerpt.
- Optional: Customize the pre-filled post further if desired.
- Click Share on LinkedIn to publish the post.
The post will now go live on your LinkedIn profile or company page!
This makes it super simple to distribute your blog articles without having to recreate the content.
Customizing Your Blog Article Posts
When you use the share feature, your blog post will be automatically formatted for LinkedIn. But you can customize it further before publishing:
- Edit the pre-filled caption or description.
- Change the call-to-action button.
- Adjust which image is featured.
- Swap in different hashtags.
- @mention relevant connections.
Taking a minute or two to personalize the post can help it stand out in your followers’ feeds.
Sharing Landing Pages on LinkedIn
In addition to blog articles, you can easily share HubSpot landing pages to LinkedIn as well. Here’s how:
- Go to the landing page you want to promote.
- Click the Share button.
- Select LinkedIn.
- Customize the pre-filled post if desired.
- Click Share on LinkedIn to publish.
Your landing page will now be visible to your LinkedIn connections.
Tips for Sharing Landing Pages
To make your landing pages stand out in the LinkedIn feed, try these tips:
- Write an intriguing description that conveys the value proposition.
- Highlight key information from the page like a statistic.
- Leverage @mentions and relevant hashtags.
- Use strong call-to-action language.
- Experiment with different images and titles.
Driving traffic to your landing pages from LinkedIn can increase conversion rates for your offers and content downloads.
Posting HubSpot Native Videos
HubSpot video hosting makes it simple to publish videos across your social channels. Here’s how to post them to LinkedIn:
- Upload and configure your video in HubSpot.
- From the video record, click the Share button.
- Select LinkedIn as the channel.
- Customize the video post caption if desired.
- Click Share to publish the native video on LinkedIn.
The video will be hosted directly on LinkedIn for a seamless viewing experience.
Best Practices for Posting Videos
Follow these best practices when sharing HubSpot videos on LinkedIn:
- Keep captions brief but intriguing.
- Experiment with different thumbnail images.
- Tag relevant people and include hashtags.
- Encourage viewers to watch until the end.
- Prompt viewers to take an action.
- Monitor engagement and optimize over time.
Videos often see higher engagement on LinkedIn compared to other post types. Take advantage by repurposing your top HubSpot videos.
Automating LinkedIn Posts with Workflows
Manual posting to LinkedIn can be time consuming. To save time, you can automate posts using Workflows.
Here’s an overview of how to automate LinkedIn posting with workflows:
- Create a LinkedIn connection in your workflow.
- Configure triggers to initiate actions.
- Set up an action to publish to LinkedIn.
- Customize the post format as needed.
- Activate and test the automated workflow.
Some easy ways to use Workflows for LinkedIn include:
- Automatically sharing new blog posts.
- Posting downloaded gated content offers.
- Promoting newly published landing pages.
- Reposting popular evergreen content.
Workflows enable you to establish an autopilot publishing cadence optimized for LinkedIn. This can save you time while keeping your profile active and fresh.
Optimizing Your Automated Posts
When setting up automation, keep these tips in mind:
- Vary post types and topics.
- Space out repeat posts.
- Use relevant hashtags and mentions.
- Alternate images and captions.
- Check for overposting.
- Monitor results and adjust.
The right workflows can take your LinkedIn presence to the next level.
Analyzing LinkedIn Post Performance
To refine your LinkedIn strategy, be sure to track post analytics.
In HubSpot, you can view metrics for your LinkedIn activity right in the social management tool. Key stats include:
- Impressions
- Clicks
- Engagement rate
- Comments
- Likes
- Shares
- Top performing content
Analyze this data to see which types of posts resonate best with your audience. Then double down on those styles and topics.
Improving Performance Over Time
In addition to analyzing your results, focus on improving them over time. Try these tactics:
- Identify your best-performing content.
- Engage with your followers.
- Refine hashtags and keywords.
- Leverage visual content.
- Experiment with different post types.
- Stay consistent.
- Check LinkedIn Analytics for insights.
Paying attention to performance can help you constantly optimize your LinkedIn marketing efforts.
Best Practices for Posting to LinkedIn
To maximize the impact of your LinkedIn efforts, incorporate these best practices:
Provide Value to Your Network
Focus on sharing truly useful content instead of overly promotional messages. Offer insights, tips, or resources your connections will appreciate. Provide value to build relationships.
Engage With Other Posts
Don’t just broadcast on LinkedIn. Spend time engaging with other profiles and pages. Like and share content from influencers. Comment on updates from your connections. Interact authentically.
Post Visual Content
Eye-catching visuals tend to perform better on LinkedIn. Use relevant images, infographics, screenshots, and videos. Break up blocks of text. Optimize images for mobile.
Experiment with Different Post Types
Post a mix of content formats like long-form articles, quick tips, curated content, images, videos, and more. See what your audience responds to best. Then focus your efforts accordingly.
Refine with Analytics
Pay attention to the in-depth analytics available within LinkedIn. Identify opportunities to refine your content, engagement, and optimization. Let data guide your strategy.
Stay Consistent
Post frequently and consistently to stay top of mind. But avoid overposting or sharing repetitive content. Use automation and scheduling to streamline while keeping it fresh.
Conclusion
Posting to LinkedIn directly from HubSpot provides a simple, unified approach to managing your social media marketing.
To recap, you can:
- Easily repurpose blog posts and landing pages.
- Share engaging video content.
- Automate posts with workflows.
- Analyze performance.
- Apply best practices to improve results.
Focus on providing value to your professional network. Experiment to see what content resonates. Keep refining your efforts based on what’s working.
With the right strategy, you can leverage LinkedIn to build brand awareness, generate traffic, convert leads, and support your broader inbound marketing efforts. Posting consistently from HubSpot streamlines the process.
Try these tips to maximize your LinkedIn presence. Reach out if you have any other questions!
| Post Type | Best Practices | Example |
|---|---|---|
| Blog article | Share new articles frequently, customize caption and image | New post: The Beginner’s Guide to SEO |
| Landing page | Promote high-value offers, strong call to action | Get the free checklist: 10 SEO Tips |
| Video | Feature new videos, experiment with captions | Watch: How to Optimize Page Speed |
| Industry article | Curate and share relevant third-party content | 5 Ways to Improve Your Content Strategy |