LinkedIn is one of the most powerful platforms for promoting your app and growing your user base. With over 722 million members worldwide, LinkedIn offers unparalleled access to professionals across all industries and job functions. However, simply creating a LinkedIn page for your app is not enough. You need an effective LinkedIn marketing strategy to cut through the noise and get your app noticed.
Why Promote Your App on LinkedIn?
Here are some of the key reasons you should be promoting your app on LinkedIn:
- Huge audience size – 722+ million members is a massive potential user base for your app
- Targeted advertising – LinkedIn’s detailed user data allows you to target your ads to specific demographics and interests
- Influential network – LinkedIn is home to millions of thought leaders, influencers and decision makers
- Viral potential – Content shared on LinkedIn can spread rapidly through users’ networks and social sharing
- Trust and credibility – LinkedIn members tend to trust recommendations from their professional connections
- Lead generation – LinkedIn is designed for professional networking and lead generation, making it ideal for driving downloads
In short, LinkedIn gives you access to a large audience of engaged professionals who you can target with precision. Leveraging your presence on LinkedIn can generate buzz for your app as well as valuable B2B leads and new users.
How to Optimize Your LinkedIn Presence
Here are some tips for optimizing your company and personal LinkedIn presence to effectively promote your app:
Complete your Company Page
Make sure your LinkedIn Company Page is completely filled out with details about your business, description of your app, contact info, images, employee lists etc. A fully optimized page establishes credibility.
Showcase Your App
Feature your app prominently on your Company Page. Include high-quality images, videos, previews and descriptions to showcase what your app does and why members should download it.
Highlight Customer Testimonials
Visitor posts and customer testimonials can build trust and validation for your app. Gather positive feedback from users and display their recommendations prominently.
Update Regularly
Post regular updates showcasing your app’s features, news coverage, awards/recognitions, events and other developments to stay top of mind.
Optimize Employee Profiles
Make sure your team has optimized LinkedIn profiles that clearly identify them as employees of your company. This establishes their credibility as subject matter experts.
Crosslink Everything
Link your LinkedIn Company Page to your website, blog, social media profiles, app download pages etc. to establish connections between all your platforms.
How to Use LinkedIn for App Promotion
Here are some proven ways to use LinkedIn for app promotion and marketing:
Run Sponsored Content Ads
Sponsored Content allows you to publish native ads on LinkedIn that appear directly in members’ feeds. You can target these ads using criteria like job title, company, interests etc. to reach your ideal users.
Utilize Sponsored InMail
Using LinkedIn’s Sponsored InMail service, you can send targeted messages to members that look and feel like regular LinkedIn messages. Response rates are typically high since they come from “someone they trust.”
Promote Through Influencers
Partner with LinkedIn influencers and thought leaders to have them try and share your app with their networks. Their endorsements can spark viral interest.
Join LinkedIn Groups
Join LinkedIn Groups related to your industry and niche to share news and content about your app. Focus on high value groups with targeted members.
Run Retargeting Ads
Use LinkedIn’s retargeting pixel to serve ads to people who have already visited your website and landing pages to drive them back.
Host Sponsored Events
Host sponsored virtual events, webinars, and conferences on LinkedIn to educate professionals about your app and establish thought leadership.
Publish Long-form Posts
Produce long-form blog style posts that provide value and get into specifics about how your app benefits users.
Share Visual Content
Share eye-catching images, infographics, and videos that showcase your app’s user interface and value proposition.
Run Contests and Giveaways
Encourage shares and follows by running contests and giveaways for free subscriptions or app merchandise.
LinkedIn Advertising Best Practices
To maximize the impact of your LinkedIn ads, keep these best practices in mind:
- Target ads very narrowly to reach your ideal audience.
- A/B test different headlines, images, copy etc.
- Use LinkedIn Matched Audiences to target website visitors.
- Promote content that provides value, not just sales pitches.
- Retarget people who have already engaged with your brand.
- Track and measure engagement at each stage.
- Continually refine targeting, copy, creatives based on performance.
Measuring Success
It’s important to track key metrics to determine the success of your LinkedIn marketing efforts. Here are some KPIs to monitor:
- LinkedIn page views, followers, post engagement
- Leads generated from LinkedIn
- Website traffic from LinkedIn
- App downloads from LinkedIn sources
- Ad performance – CTR, CPC, CPM, impressions
- Content engagement – likes, shares, comments
Tools like LinkedIn Analytics, Google Analytics and third-party ad platforms will help you measure these KPIs and optimize accordingly.
Conclusion
Promoting your app effectively on LinkedIn requires an optimized company presence, high-value content, strategic partnerships, and targeted ads. But the high concentration of professionals makes it one of the most efficient platforms for generating qualified leads and downloads. With a thoughtful LinkedIn marketing strategy tailored to your goals, you can unlock LinkedIn’s immense promotional power for your app.