LinkedIn Learning is a powerful platform that allows you to recommend relevant courses and content to your connections. As you build your network and establish yourself as a thought leader, being able to provide personalized recommendations is a great way to add value. Here are some tips on how to effectively recommend content on LinkedIn Learning.
Understand your connections and their goals
The first step is getting to know your connections and what they are interested in learning. Look at their profiles to see their job titles, skills, interests, and goals. You can also reference conversations you’ve had and things they have posted about. The better you understand what each connection cares about and wants to achieve, the better you can tailor recommendations to them.
Curate recommendations based on individual needs
Once you have an idea of what your connections are looking to learn, you can start curating recommendations. For example, if a connection wants to move up into leadership, research courses on management, communication, and leadership skills. If another needs to learn a new software for their job, find tutorials and training on that program. Take the time to personalize each recommendation list based on that individual’s unique needs and interests.
Provide a variety of learning formats
Beyond just listing relevant course titles, provide details on the format of each course. This includes specifying if it is an online course, video tutorial, audio lesson, hands-on project, certification prep, and so on. Some people prefer learning through different mediums, so offering options can help each connection choose what works best for their learning style.
Share courses taught by industry experts
Look for courses on LinkedIn Learning that are taught by recognized experts and thought leaders in their field. Your connections are more likely to trust courses led by instructors with real industry experience and knowledge. When possible, highlight the instructor’s qualifications and achievements when sharing the course recommendation.
Recommend bundles and learning paths
For connections looking to comprehensively build new skills, recommend bundles and learning paths. These group relevant courses together into a structured curriculum. Learning paths map out the progression of courses someone should take to fully develop and apply skills in a methodical way. Recommending bundles and paths can provide an efficient way for others to learn.
Add personalized notes
When sharing recommendations, don’t just send a generic list of course links. Add a personalized message explaining why you think each course would be helpful for that individual. Demonstrate that you have thoughtfully considered how the courses tie into their unique goals and interests. A personalized touch will make your recommendations more meaningful.
Follow up on recommendations
After you’ve shared recommendations, follow up to get feedback. Ask if the recommended courses seem relevant and helpful to what that connection is trying to achieve. This will allow you to refine your approach and improve the recommendations you send. Following up shows you care about providing value, not just sharing links.
Track engagement
Pay attention to engagement with your shared course recommendations. On LinkedIn, you can see if connections have liked or commented on your recommendation posts. And on LinkedIn Learning, you can see if connections you referred have signed up for or completed courses. Tracking this allows you to see what types of recommendations your network finds most useful.
Stay up to date
Check LinkedIn Learning regularly for new courses and subjects added to the platform. Subscribe to email updates about new releases across categories relevant to your network. This will allow you to keep refreshing your recommendations with the latest, most in-demand content.
Ask for feedback
Don’t be afraid to ask your connections for direct feedback on the recommendations you provide. Ask them if the courses were helpful, what they have enjoyed learning so far, and what other subjects they would like to see recommendations for. This input can help you continue tailoring and improving your suggestions.
Share recommendations widely
While personalized recommendations take more effort, also share courses broadly across your whole network. Post recommendations publicly for general professional development topics, soft skills, popular software, and productivity tools. Public posts cast a wider net and might surface new shared interests.
Partner with colleagues
Work with colleagues and peers who have networks similar to yours. Exchange ideas on impactful courses to recommend. Share feedback on which recommendations resonate most with your respective networks. Partnering gives you more input while also reducing duplicate efforts.
Promote your expertise
Recommending relevant courses is a way to establish yourself as a thought leader. Curating and sharing quality recommendations demonstrates your knowledge of valuable skills and subjects. It shows you stay on top of the latest learning trends within your industry.
Add value to your network
At its core, effective recommendation sharing provides value to your connections. It saves them time identifying useful courses for their development goals. Recommendations coming from a trusted source carry more weight. So be selective and intentional with recommendations to help others learn and progress.
Conclusion
Following these best practices enables you to share worthwhile LinkedIn Learning recommendations with your network. Invest time understanding your connections’ interests and goals. Curate personalized recommendations based on their needs using relevant courses. Monitor engagement and ask for feedback. Regularly sharing thoughtful recommendations strengthens relationships, establishes your expertise, and adds value to your network.
Tip | Explanation |
---|---|
Understand your connections and their goals | Look at profiles and conversations to grasp what each connection wants to learn |
Curate personalized recommendations | Tailor course lists based on individual interests and needs |
Provide a variety of learning formats | Suggest online courses, videos, audio, and other medium options |
Share courses taught by experts | Recommend courses led by qualified instructors in the field |
Recommend bundles and learning paths | Suggest bundled courses and structured paths for comprehensive skills |
Add personalized notes | Explain why each recommendation is valuable for that learner |
Follow up on recommendations | Ask for feedback to improve future suggestions |
Track engagement | Monitor likes, comments, and course signups |
Stay up to date | Follow new course releases relevant to your network |
Ask for feedback | Request input on helpful courses and subjects to recommend |
Share recommendations widely | Post public recommendations on popular topics |
Partner with colleagues | Exchange ideas and avoid duplicate efforts |
Promote your expertise | Position yourself as a thought leader in recommending valuable courses |
Add value to your network | Help connections learn and progress by sharing great recommendations |
Here is a second example table with fake data:
Course | Topic | Length | Learners |
---|---|---|---|
Marketing Analytics | Marketing | 2 hours | 1,540 |
Graphic Design | Design | 5 hours | 2,015 |
JavaScript | Programming | 15 hours | 512 |
Accounting Fundamentals | Accounting | 12 hours | 2,002 |
Leadership Communication | Business | 3 hours | 1,732 |
Sharing relevant course recommendations is an impactful way to help your LinkedIn network advance their skills and knowledge. Follow these tips to curate and share recommendations that provide value and establish your thought leadership. With a learner-focused approach, you can build relationships while helping connections achieve their goals.