Reposting a LinkedIn post to a group can be a great way to share valuable content with a wider audience. However, the process is not immediately obvious to all LinkedIn users. Here is a step-by-step guide on how to repost a post to a LinkedIn group.
Why Repost to a LinkedIn Group?
There are a few key reasons you may want to repost a LinkedIn post to a group:
- Share great content – If you see a post with valuable insights, reposting to a group allows more people to see it who may not be connected to the original poster.
- Gain more exposure – Posts shared just to your connections reach a limited audience. Reposting to niche groups exposes the post to more targeted viewers.
- Start a discussion – Reposting content to a group can spark an interesting dialogue in the comments.
- Establish expertise – Frequently reposting thoughtful content shows you actively engage with topics important to that group.
The key is to ensure the content offers value and is relevant to that particular group before reposting. You want to avoid spamming groups with repetitive or unhelpful posts.
Step 1 – Find the Post You Want to Repost
You can repost both your own posts and posts from your connections. To find a post you want to repost:
- Go to the LinkedIn homepage and locate the post in your feed.
- Visit the profile of the person who made the post and find it there.
- Search for keywords from the post title to dig it up.
Once you locate the post, click on the three dots in the upper right corner to open the menu.
Step 2 – Select the Repost Option
In the dropdown menu you’ll see the option to repost. Click on Repost.
This will open a new window to create the repost.
Step 3 – Choose Your Visibility Settings
When reposting, you can select who can see the repost. You have three options:
- Public – The repost will appear in search results and be viewable by anyone on LinkedIn.
- Connections only – Only your 1st degree connections will see the repost.
- Group members only – If reposting to a group, only members of that group can view.
Choose your preferred visibility based on the content and which audiences you want to reach. Public is best for general professional topics, while group members only is good for specialized groups.
Step 4 – Write Your Comment
Before reposting, you have the option to add your own text. This comment will appear above the original post content.
Use this comment to:
- Summarize key points from the original post.
- Explain why you are sharing this post.
- Start a discussion by asking a related question.
- Provide your own insights on the topic.
Adding thoughtful commentary gives helpful context for your connections. But a comment is optional, so you can leave blank if the original post speaks for itself.
Step 5 – Select Your LinkedIn Group
Next, choose which LinkedIn group you want to share the post in from the dropdown menu. Make sure the group is relevant to the content.
You can also choose multiple groups to repost to if appropriate. Just select the ones where the post will spark discussion or interest.
Step 6 – Preview and Post
Once you’ve filled out the options, preview how your repost will appear. Look for:
- Visibility settings accurate
- Comment provides useful context
- Selected groups make sense for content
If everything looks good, click the blue repost button at the bottom to share it instantly. The original post content will now appear in the group(s) you selected.
Tips for Reposting Effectively
Here are some best practices to keep in mind when reposting LinkedIn content to groups:
- Check group rules first – Some prohibit or limit reposts.
- Only repost valuable, relevant content.
- Add your own commentary for context.
- Don’t spam the same post across multiple groups.
- Credit the original poster by @ mentioning them.
- Follow up on any engagement your post receives.
Benefits of Thoughtful Reposting
When done right, reposting can provide benefits such as:
- Sharing important insights with niche communities.
- Positioning yourself as a thought leader.
- Driving more profile views and post engagement.
- Expanding your network by connecting around shared interests.
Just be sure to always keep the group’s interests in mind, rather than simply promoting your own content. Reposting respectfully leads to more meaningful connections.
Conclusion
Reposting to LinkedIn groups allows you to tap into focused professional communities to share relevant posts. While you can manually repost others’ content as described here, LinkedIn also offers tools like Source to simplify the process. Just be thoughtful about which groups to post in and add value for members through your own commentary.