LinkedIn ads provide a detailed change history that allows you to see any edits made to your ads after they have been created. This change history can be highly useful for optimizing and improving your ads over time. Here’s a step-by-step guide to viewing the change history for your LinkedIn ads.
Why Review LinkedIn Ad Change History?
There are a few key reasons why regularly reviewing your LinkedIn ad change history can be beneficial:
- See what edits have been made – The change history shows you any adjustments made to the ad copy, imagery, targeting, bid amount, etc. after the initial ad creation.
- Learn what optimizations work – You can see how changes impact performance and determine what edits help boost metrics like CTR and conversion rate.
- Collaborate with other marketers – The change history allows multiple people to edit the ads while maintaining transparency.
- Identify accidental changes – The history log helps you catch any unintended adjustments that may negatively impact performance.
Regularly monitoring your LinkedIn ad change history ensures your ads are being continually refined and optimized over time. It’s a best practice for maximizing the results of your LinkedIn ad campaigns.
How to View LinkedIn Ad Change History
Viewing the change history for your LinkedIn ads takes just a few simple steps:
- Access Ads Manager – Log into your LinkedIn Campaign Manager account and click “Ads” in the top menu.
- Select an Ad – Choose any existing ad that you want to review the change history for.
- Open Change History – Click on the “Change history” link near the top right of the page.
- Review Changes – Scroll down to see the full change history log, including date, time, and details of each edit.
- Filter as Needed – Use the filters at the top to narrow down the history by date range, editor, etc.
The LinkedIn ad change history records adjustments made over the last 90 days. Anything older than that won’t be shown. Let’s look at an example to see the type of information displayed.
LinkedIn Ad Change History Example
| Date | Time | Editor | Field | Change |
|---|---|---|---|---|
| 10/1/2022 | 3:15 PM | John S. | Targeting | Removed “Small Business Owners” target |
| 9/29/2022 | 9:30 AM | Sarah K. | Ad Copy | Updated headline and description copy |
| 9/27/2022 | 12:45 PM | Michael R. | Imagery | Changed ad creative image |
As you can see from this example, the LinkedIn ad change history provides details on when edits were made, who made them, what specifically was changed, and a brief description. Reviewing this helps keep you fully informed on how your ads are being optimized over time.
Getting the Most Value from Change History
Here are some tips for getting the most value out of monitoring your LinkedIn ad change history:
- Review frequently – Check the change history regularly to stay on top of the latest adjustments.
- Take notes – Record any key learnings or insights for future testing and optimization.
- Check for correlations – See if changes coincide with spikes or drops in performance.
- Compare changes across ads – Determine if edits made help improve all ads or just some.
- Look for accidental changes – Monitor for any unintended adjustments that need to be reversed.
Treat your LinkedIn ad change history as a key optimization tool. The more you study it, the better you’ll get at making tweaks that boost results.
Change History Limitations
While highly useful, there are some limitations to keep in mind with LinkedIn’s ad change history:
- Only shows last 90 days – Any changes older than 90 days will disappear from the log.
- No rollback option – You cannot directly undo or revert back to previous versions.
- Editors can be hard to identify – The editors shown are typically account user names.
- Basic change detail – The description of the change can sometimes be vague.
Due to these limitations, it’s a smart idea to supplement the change history with your own notes and tracking in a spreadsheet or other document.
Change History Best Practices
Here are some best practices to follow when leveraging LinkedIn’s ad change history capability:
- Export change data frequently – Download a CSV of the history so you have records beyond 90 days.
- Standardize editor names – Ensure editors use recognizable account names.
- Require change notes – Make editors summarize the reason for edits made.
- Highlight significant changes – Use color coding or other methods to flag impactful edits.
- Designate change reviewers – Assign someone to routinely assess changes made.
Implementing practices like these will help you get maximum value from the LinkedIn ad change history feature.
Conclusion
Regularly monitoring your LinkedIn ad change history provides valuable insight into how your ads are being optimized over time. It allows you to identify beneficial changes as well as catch any accidental edits that may hinder performance. Just be aware of the limitations in change history data and supplement it with your own tracking and documentation. With the right processes in place, the change history can become an indispensable tool for LinkedIn ad success.
